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Brandon Tartikoff Legacy Award- Gustavo Cisneros/ NATPE Daily

In 1970, when Gustavo Cisneros was named CEO of Venezuelan family business Cisneros, founded decades earlier by his father Diego, it looked nothing like the Florida-based multimedia company now run by Gustavo´s daughter, Adriana Cisneros January, 2015
Published on: Mar 3, 2016
Published in: Entertainment & Humor      
Source: www.slideshare.net


Transcripts - Brandon Tartikoff Legacy Award- Gustavo Cisneros/ NATPE Daily

  • 1. Wren)! /-rte"-’ '10 - Ir1I‘14‘u: ‘‘-1 1 ' 11 4 ‘ 1 1.‘. “.11wo'11 "ta ‘.11.. tui! . 14 Follow Glsnerps Media on 1witler: (_®_CisnerosM_edia Gustavo Cisneros In 1970, when Gustavo Cisneros was named CEO of the Venezuelan family business Cisneros Media, founded decades earlier by his father Diego, it looked nothing like the Florida-based multimedia company now run by Gustavo’s daughter, Adriana Cisneros. “I never imagined the landscape of media that exists today, ” says Gustavo, now chairman. “That landscape presents challenges, but it also presents great opportunities, which makes this an exciting time for television. “Consumers are much more demanding today because the new technologies allow that. They are demanding more and better content that can be accessed on all devices at all times. So we have to position ourselves to optimize and monetize that content in all its different forms. ” Back when Gustavo took over the company, it was only nine years since it had bought its first TV station, which over the years and under the watch of Cisneros and his brother, Ricardo, became Venezuela’s number one television network, Venevision. The company also expanded into distribution with Venevision International and television production with Venevision Productions. But it was in 1992 that Cisneros Media was catapulted into one of the most influential media companies in the world. At that time, Cisneros, along with Mexico’s Grupo Televisa and American entrepreneur Jerrold Perenchio, acquired the U. S.-based Spanish—language media company Univision Communications. At first, Univision was just a few U. S. television stations. But over the decades it has grown into (A ‘q: A'“Qfl" r"‘. ~-ggih‘ . -blur r . «.. U Lu, . g ’ H fillélfaifilgrlafiiiriglfilhfiiiigxfi “A. ', ' '. .. . ,1» , , a multimedia company that has dominated the fast~growing US. Hispanic ad market. It’s continuing to expand into Spanish- and English- language original productions, broadcast and cable TV networks, and digital platforms. In 2007, Cisneros and his partners sold Univision to an investor group for a cool $13.7 billion. “We have been in Spanish-language TV in the U. S. from the very start, ” says Cisneros. “Our company was an exclusive content provider for Univision for more than 20 years. We evolved and increased the market significantly and diversified its content, to a point where Univision now competes with, and often beats, the top English—language broadcasters. ” During those years, Cisneros also opened production studios in Florida. “We produce more than 1,000 hours of Spanish-language content on U. S. soil each year, including soap operas for traditional audiences, TV series and super—series for younger viewers, as well as I never imagined the landscape of media that exists today. That landscape presents challenges, but it also presents great opportunities. Gustavo Cisnecos NATPE Daily 2015 . Day 2 . January 21 Tvvfet your news #NATPE2015 and follow us @NATPE talk shows, reality shows and news magazines, ” he says. Today, Cisneros produces programs such as talk show EI Palenque de Enrique Santos (The Arena with Enrique Santos) and telenovelas like Cusita Linda (Sweet Thing). Under Adriana’s leadership, the company is focused on three core businesses, including Cisneros Media and a real estate subsidiary. “Cisneros Real Estate is our newest division, ” says Cisneros. “It is anchored by Tropicalia, a sustainable tourism real estate development in the Dominican Republic. ” A third business unit, Cisneros Interactive, focuses on interactive advertising, gaming and e-commerce. Adriana was instrumental in launching the division. “Mu1ti—platform programming is just as important in Spanish- speaking countries as it is for the U. S. Hispanic marketplace because both have high levels of internet usage and smartphone penetration, ” he says. Gustavo is a recipient of the 12th annual Brandon Tartikoff Legacy Award, named in honor of the late NBC Entertainment president, _ _, y, , , ‘, ,_H, ___. to be presented here at ‘7 " ' ' > 1" NATPE this evening. _" “Brandon was a J’ visionary and a 5 great inspiration to all of us in the 1' media business, ” ‘ says Cisneros. “It is a great honor to ‘- be receiving this award, and even more special to be : 1 -. _,1 . .4V~ ’’€ _; ‘N. .. ; _»-a£ receiving it alongside f my daughter, who will lead the company into the 7 future. ” " I . _ _. ... ... ./'

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