TAYLOR SWIFT- 22
Costume-
Taylor Swift’s costume in her ’22’ music video is represented as very casual, Taylor's
costum...
Shots and Setting-
TAYLOR SWIFT- 22
The majority of the shots used in the ‘22’ music video were close up, the
close ups...
TAYLOR SWIFT- 22
Colour and lighting-
Sticking to the conventions of an pop music video, the composition of
the video i...
KATY PERRY-THIS IS HOW WE DO
Costume-
In ‘This is how we do’ music video, Katy Perry costumes are regularly changed, eac...
KATY PERRY-THIS IS HOW WE DO
Shots and Setting-
The main shots used in the music video were close ups and long shots,
t...
KATY PERRY-THIS IS HOW WE DO
Special Effects-
During the music video, animation is shown of little ice cream
characters...
WE FOUND LOVE- RIHANNA
Setting-
In Rihanna’s ‘We found love’ music video, the
setting is not very typical of a pop genr...
WE FOUND LOVE-RIHANNA
There is no particular dance routine in this video as the theme of the music video is a story.
How...
WE FOUND LOVE-RIHANNA
Shots- the main shots used in the music video are close ups of
the two subjects(Rihanna and boyfri...
Pop Genre analysis
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Pop Genre analysis

This is my A2 Pop Genre Analysis!
Published on: Mar 4, 2016
Published in: Education      
Source: www.slideshare.net


Transcripts - Pop Genre analysis

  • 1. TAYLOR SWIFT- 22 Costume- Taylor Swift’s costume in her ’22’ music video is represented as very casual, Taylor's costume emphasises her feminine personality and fits with the age demographic of 16-25 bubbly girly audience. Taylor is wearing a top that has ‘not a lot going on at the moment’ ,this shows to the audience that the artist is care-free and shows stereotypes of pop music audience to be studying for exams, college, go to parties, be at the most enjoyable time (socially) in their life , so they have the time to enjoy the music. Her hat worn in the first screenshot (1) is currently in fashion and typical to be sold in an mainstream shop that is available and affordable for the target audience. However, during the music video we see Taylor dressed up for a party with her friends which shows different aspects of the artist. The use of red lipstick, shows Taylor swift unique and vibrant, however the make-up still is not as dramatic as other pop music videos, this implies the simplicity of the artist and her music. Narrative- During this pop video, there is not a strong narrative throughout, the main basis of the video is the following of Taylor and her friends having fun and celebrating being ‘22’, the video includes shots of the beach, a party and casually hanging around, this emphasises the fact that the video is mainly focusing on the enjoyment and performance of the artist. The narrative is linear. 1 2 3
  • 2. Shots and Setting- TAYLOR SWIFT- 22 The majority of the shots used in the ‘22’ music video were close up, the close ups were based around Taylor Swift, the use of the medium close up in the first screenshot (1) is to show Taylor being happy and joyful, the shot also implies that she will be the main focus and shows to the audience the innocence of the artist. The second screenshot (2) is of the group of friends running down the beach, the extreme long shot allows the audience to see the setting of the video, the beach setting sets a good mood within the music videos, as it represents peace and tranquillity. The low angle of the shot, gives an impression of us looking up to the group of girls and gives them the impression of being more powerful or dominant. In shot 3, the medium long shot gives an personal effect on the video, allowing the audience to look into the artists ‘life’, the positioning of Taylor Swift in front of her friends, tell us that Taylor is individual and main focus but still examines Taylor as a sociable and fun-loving character. 1 2 3
  • 3. TAYLOR SWIFT- 22 Colour and lighting- Sticking to the conventions of an pop music video, the composition of the video is very bright and vibrant, this expresses the mood upbeat music, linking the music with the visuals. In the third screenshot (3) the background is white and very bright, this allows the red sunglasses (prop) to stand out. The lighting primarily in the video, is natural and key lighting. In the second screenshot (2) the extreme long shot of the girls running across the beach uses the natural light of the sun, this creates silhouette of their bodies and shows the close positioning of the girls, showing bonds between them and the strong friendship they have. This shows contrast to shot 1, in shot 1 the shot is based in the party, the use of key light on the subject (Taylor Swift). 1 2 3
  • 4. KATY PERRY-THIS IS HOW WE DO Costume- In ‘This is how we do’ music video, Katy Perry costumes are regularly changed, each costume is chosen to fit with every shot used e.g. Screenshot 1 Katy is wearing a patterned dress to fit in with the back drop, this is inspired by a previous music video by Gotye ‘Somebody I used to know’ (Screenshot 5), the vibrant costumes used shows that the artist is fun and quirky. In Screenshot 4, the provocative mini skirt and mini crop is very suggestive to the audience, the use of this costume creates ‘male gaze’. The continuous colourful costume change, shows the confidence of Katy Perry. Narrative- The narrative in the video is linear, however there is not storyline, the music video just represents having fun and living life to the full. The performance is key in the video, the 1 2 3 4 majority of the video is Katy performing with background dancers and her positioned in the main focus. 5
  • 5. KATY PERRY-THIS IS HOW WE DO Shots and Setting- The main shots used in the music video were close ups and long shots, the use of these shots allow the audience to see the artists costume changing, this demonstrates to the audience the change of mood in this music and artist, it also allows the audience to see close up of the artists make up and hair to get inspiration, as Katy Perry is seen as a role-model for her young female audience. The setting in the music video is very basic, the blue back drop is used throughout the video, the props are the key of the video, this makes the audience visualise the situation that Katy is presenting. The use of a basic setting allows us to focus on the artist and their performance, focusing on the visual aspects , this aspect of the video links in with the simple narrative of the video and shows common convention of a pop music video. Most pop music videos tend to attract there young teenager audience by using basic, fun-loving and colourful videos to make it easy to watch and fit with the irregular lyrics in the song.
  • 6. KATY PERRY-THIS IS HOW WE DO Special Effects- During the music video, animation is shown of little ice cream characters (screenshot 1 + 2), this use of special effect contradicts the ‘typical’ conventions of a pop music video, special effects don’t tend to be added in pop, as they primary base the video on the subject (female/male artist) or the relationship between the lyrics and the singer. The use of animation tells us that the video audience is young and that the video is not meant to be serious. Colour and Lighting- The main lighting used in the video was key lighting, the key lighting spot pointed aspects of the video and show the music video is an performance. The colours in the video, express to the audience an vibrant and bubbly song, that is uplifting and is meant to cheer the audience up. 1 2 3
  • 7. WE FOUND LOVE- RIHANNA Setting- In Rihanna’s ‘We found love’ music video, the setting is not very typical of a pop genre, the setting is based in an London council estate, the setting is very basic and the setting allows the audience to relate to the artist, the setting could relate to many of the audience, as the setting is not represented as ‘perfect’ and ‘glamorous’ like many other music videos. The director uses symbolic codes with the flat that Rihanna and her boyfriend share, the flat is very basic this shows the audience that they are just In love and don’t care how their place looks like. During the video, the setting is also in an supermarket and fish & chip shop, both these settings are generic codes of romantic music videos, relating to teenage couples. Rihanna is also shown in a field with her featuring DJ Calvin Harris, the setting again is very basic and links with the lyrics of falling in love in an ‘hopeless place’. The setting of a festival, like Glastonbury festival, festivals are known to be filled with teens, wanting to run free, enjoy music in the video allowing teens to identify with Rihanna.
  • 8. WE FOUND LOVE-RIHANNA There is no particular dance routine in this video as the theme of the music video is a story. However, there is a scene in the music video where Rihanna, the actor that plays her boyfriend and many other extras are outside in the open, in what looks like a party/music event with a DJ, and everyone is jumping up and down to the music and creating what is referred to as a mosh pit which is a kind of dance that often occurs at pop/rock concerts. This demonstrates a genre characteristic as the genre of the song, Rihanna’s music, is pop. The video is very clearly illustrating and amplifying the lyrics. Couple in love but very young, unstable, out of control and confused. The lyrics ‘we found love in a hopeless place’ is projected in the visual as they are living a messy lifestyle with no priorities or sense of stability, however, they have let the love between them be a painkiller and control the situation that is hopeless which is breaking them down and as you can see in the video; they’re both taking a lot drugs, very young and therefore drugs break them down and becoming addictive like the love they cannot help. Drugs in the visual are used as a metaphor for the love as drugs can be controlling and very numbing allowing you to forget what actually is going on. In shot 3, the extreme close up of the cigarette being lit is very common within films, this is used to show the intensity of the drug comparing it to the love they share, the colour effects added to the cigarette, represent to the audience that the drug allows them to express themselves and be away from reality. 1 2 3
  • 9. WE FOUND LOVE-RIHANNA Shots- the main shots used in the music video are close ups of the two subjects(Rihanna and boyfriend). The first individuals shots of them both which suggests what they have ended up like after and then close ups of them together to show what they were like and how close their relationship was. Mid-shots are shown to show the audience her location at the time, then close ups of her body and he facial expressions which follows on to them touching each other. The intensity of the relationship is shown through sexual connotations, the relationship is very intense, this is also represented through close ups and fast paced shots.