nano branding Can YOUR brand handle it?
OLD MEDIA goes PERSONAL
Keep in TOUCH!
Make better Creative! uTube?
<ul><li>Digital Check </li></ul>
<ul><li>Facebook, Myspace </li></ul><ul><li>LinkedIn </li></ul><ul><li>YouTube </li></ul><ul><li>Blog </li></ul><ul><li>RS...
<ul><li>What’s </li></ul><ul><li>“ new marketing”? </li></ul>
Old school style brand marketing target audience
Old school ways <ul><li>Print/TV ads </li></ul><ul><li>Telemarketing </li></ul><ul><li>Tradeshows </li></ul><ul><li>Semina...
Today, It’s just me and us 1950 1960 1970 1980 1990 2000 2010
no one’s in charge! blablabla
no one’s in charge! bla! bla bla!
New brand image! BLOGS SOCIAL REACT!
New marketing! BLOGS SOCIAL REACT! 2 Listening 3 REWARD 1 Truth!
<ul><li>New rules (4 and their old) </li></ul>
<ul><li>INTEGRITY </li></ul>
Be There = Leader “ SEO-machine” True Links! Blogging = Humanizing your brand Fresh content!
Are you telling the TRUTH?
Some, just don’t get it!
Some do! ijustine.com
<ul><li>Listening </li></ul>
Pulse marketing
Dream Desktop RSS Feeds Media Search Buzz Update Friends feeds
Listen to community leaders
Mind the GAP gapingvoid.com
New ways to be there 1,600,000 Readers 500,000 Readers 800,000 Readers 1,200,000 Readers
<ul><li>RELEVANCY </li></ul>
NO! Who we are? What we are?
Relevancy “What’s in it for me? ” <ul><li>Are you </li></ul><ul><li>selling the drill bits? </li></ul>Or help me hanging...
 
<ul><li>Engagement </li></ul>
Me! Me! Me!
Real-time nanoBranding Jerusalem-bank does it right!
Widgets
Come in!
CRM meets Social Media Launch viral campaign Launch Viral Agents Invite potential friends Create Leads conversion Email ma...
The news
Energizing your (digital) brand distribute listen synergize optimize Engage present
<ul><li>COMMITMENT </li></ul>
Building relationship with your client Dawn French in “Love And Other Disasters” (2007) See the clip on YouTube
MY ALTER-EGO BRAND EXPERIMENT = My Brand
Thank You Hanoch Rabinovitz [email_address] Web www. nobi2.com Blog www. nobi2.wordpress.com Skype hanrabinovitz ...
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Nano Branding Sep09

Published on: Mar 3, 2016
Published in: Business      Technology      
Source: www.slideshare.net


Transcripts - Nano Branding Sep09

  • 1. nano branding Can YOUR brand handle it?
  • 2. OLD MEDIA goes PERSONAL
  • 3. Keep in TOUCH!
  • 4. Make better Creative! uTube?
  • 5. <ul><li>Digital Check </li></ul>
  • 6. <ul><li>Facebook, Myspace </li></ul><ul><li>LinkedIn </li></ul><ul><li>YouTube </li></ul><ul><li>Blog </li></ul><ul><li>RSS Reader </li></ul><ul><li>Personal page (cafe, squidoo, plaxo, myspace) </li></ul><ul><li>Googled myself (in the last 30 days) </li></ul><ul><li>Twitter </li></ul>Where r u?
  • 7. <ul><li>What’s </li></ul><ul><li>“ new marketing”? </li></ul>
  • 8. Old school style brand marketing target audience
  • 9. Old school ways <ul><li>Print/TV ads </li></ul><ul><li>Telemarketing </li></ul><ul><li>Tradeshows </li></ul><ul><li>Seminars </li></ul><ul><li>Direct mail </li></ul>customers sales Prospects
  • 10. Today, It’s just me and us 1950 1960 1970 1980 1990 2000 2010
  • 11. no one’s in charge! blablabla
  • 12. no one’s in charge! bla! bla bla!
  • 13. New brand image! BLOGS SOCIAL REACT!
  • 14. New marketing! BLOGS SOCIAL REACT! 2 Listening 3 REWARD 1 Truth!
  • 15. <ul><li>New rules (4 and their old) </li></ul>
  • 16. <ul><li>INTEGRITY </li></ul>
  • 17. Be There = Leader “ SEO-machine” True Links! Blogging = Humanizing your brand Fresh content!
  • 18. Are you telling the TRUTH?
  • 19. Some, just don’t get it!
  • 20. Some do! ijustine.com
  • 21. <ul><li>Listening </li></ul>
  • 22. Pulse marketing
  • 23. Dream Desktop RSS Feeds Media Search Buzz Update Friends feeds
  • 24. Listen to community leaders
  • 25. Mind the GAP gapingvoid.com
  • 26. New ways to be there 1,600,000 Readers 500,000 Readers 800,000 Readers 1,200,000 Readers
  • 27. <ul><li>RELEVANCY </li></ul>
  • 28. NO! Who we are? What we are?
  • 29. Relevancy “What’s in it for me? ” <ul><li>Are you </li></ul><ul><li>selling the drill bits? </li></ul>Or help me hanging the family photo
  • 31. <ul><li>Engagement </li></ul>
  • 32. Me! Me! Me!
  • 33. Real-time nanoBranding Jerusalem-bank does it right!
  • 34. Widgets
  • 35. Come in!
  • 36. CRM meets Social Media Launch viral campaign Launch Viral Agents Invite potential friends Create Leads conversion Email marketing Counting leads Registration forms
  • 37. The news
  • 38. Energizing your (digital) brand distribute listen synergize optimize Engage present
  • 39. <ul><li>COMMITMENT </li></ul>
  • 40. Building relationship with your client Dawn French in “Love And Other Disasters” (2007) See the clip on YouTube
  • 41. MY ALTER-EGO BRAND EXPERIMENT = My Brand
  • 42. Thank You Hanoch Rabinovitz [email_address] Web www. nobi2.com Blog www. nobi2.wordpress.com Skype hanrabinovitz Twitter www. twitter.com/thehan Café nobi.cafe.themarker.com Facebook www. facebook.com/profile.php?id=754515829 YouTube youtube.com/profile?user=hanobi2008

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