Reference Additional reading is available for furth...
Reference Additional reading is available for furth...
Reference Additional reading is available for furth...
Reference Additional reading is available for furth...
Reference Additional reading is available for furth...
Reference Additional reading is available for furth...
Reference Additional reading is available for furth...
Reference Additional reading is available for furth...
Reference Additional reading is available for furth...
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presentation-0623-f.pdf

Published on: Mar 4, 2016
Published in: Technology      Business      
Source: www.slideshare.net


Transcripts - presentation-0623-f.pdf

  • 1. Reference Additional reading is available for further exploration into several topics that have been introduced in this presentation. They are available in PDFModules format and intended to provide a general overview. m01: Developing an E ective Message m02: Writing a Traditional Press Release m03: The Social Media Release (SMR) m04: Compiling a Visual Library m05: Designing a Successful Tri-Fold Brochure m06: Designing a Successful Flier/Print Ad Extra: The Project Checklist 50Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
  • 2. Reference Additional reading is available for further exploration into several topics that have been introduced in this presentation. They are available in PDFModules format and intended to provide a general overview. m01: Developing an E ective Message Topics Include: • Understanding Your Audience • Presenting a Clear Message • Using the Correct Tone • Working with Type 51Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
  • 3. Reference Additional reading is available for further exploration into several topics that have been introduced in this presentation. They are available in PDFModules format and intended to provide a general overview. m02: Writing a Traditional Press Release Topics Include: • What is a Press Release? • What is Newsworthy? • The Structure of a Press Release • Etiquette for Contacting Reporters • Emailing a Press Release • Tips 52Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
  • 4. Reference Additional reading is available for further exploration into several topics that have been introduced in this presentation. They are available in PDFModules format and intended to provide a general overview. m03: The Social Media Release (SMR) Topics Include: • What is a Social Media Release • Crafting a Social Media Release • Distributing a Social Media Release 53Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
  • 5. Reference Additional reading is available for further exploration into several topics that have been introduced in this presentation. They are available in PDFModules format and intended to provide a general overview. m04: Compiling a Visual Library Topics Include: • Vector vs. Raster Art • CMYK vs. RGB Colors • What is Resolution? • Working with Images • Working with Illustrations • Applications Used by Graphic Designers • Adobe Files and You • Online Resources • Storage and Sharing 54Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
  • 6. Reference Additional reading is available for further exploration into several topics that have been introduced in this presentation. They are available in PDFModules format and intended to provide a general overview. m05: Designing a Successful Tri-Fold Brochure Topics Include: • Visual Style References • Layout Overview • Margins • Front Design • Back Design 55Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
  • 7. Reference Additional reading is available for further exploration into several topics that have been introduced in this presentation. They are available in PDFModules format and intended to provide a general overview. m06: Designing a Successful Flier/Print Ad Topics Include: • Layout/Margins Overview • Design Strategies • Online Resources 56Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
  • 8. Reference Additional reading is available for further exploration into several topics that have been introduced in this presentation. They are available in PDFModules format and intended to provide a general overview. Extra: The Project Checklist (“checklist.doc”) The Pr oject C hecklis ✓ CHECK SP t ELLIN G ✓ MESSAGE • Keep it shor • Com t munica • Use te as if an enc talking • Limi ouragi to a fri t jargo ng ton end n, tech e • Choo nical o se wor r scien • Be co ds with tific in nsisten a singl fo • Use t with e mean analog word u ing • Avoi ies fam se d abbr iliar to • Limi eviatio your a ns or a ud t use o f statis cronym ience s ✓ CLEAR CALL tics TO AC TION ✓ VISUA LS • Is th e text a • Are y n “easy 57Funded by the US Department of Labor. Pathways TA Social Marketing Initiative. ou usin read?”
  • 9. Reference Additional reading is available for further exploration into several topics that have been introduced in this presentation. They are available in PDFModules format and intended to provide a general overview. Download the Reference Modules Today! http://tinyurl.com/pop-modules NOTE: This link will expire in about a week (from 6/12/2011) Also— We recommend this PDF great manual from the CDC which addresses the topic of messaging: “Simply Put” www.cdc.gov/healthmarketing/pdf/Simply_Put_082010.pdf 58Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.

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