Reaching the most effective promotional pricing.Target: Avoid nega...
Minimise waste, Maximise impact; Optimizing your pricing efficiency.Dyn...
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Pricing optimization process

Published on: Mar 4, 2016
Published in: Technology      Business      
Source: www.slideshare.net


Transcripts - Pricing optimization process

  • 1. Reaching the most effective promotional pricing.Target: Avoid negative promo &/or mark up losses. Pre Promo; Final Promotional Post Promo; Price Benchmarking PDF is data Price Benchmark All SKU’s of the the quasi ready leaflet processed. A new excel report with all cases where the same SKU has been are data proceed , under a HIGH CONFIDENTIALITY process. Marketing The final version of the leaflet is re- promoted somewhere else during department of retailer will receive the processed , in order to be ready the same period, with the Price pricing for the specified SKU’s of the for the post promo benchmark . variance/delta in %, in value , the comptition in the last 2 to 3 Months , name of the competitor, and the (format excel) city. a3distrib Retailer agence Printhouse Final level of Leaflet is prices are decided printed and by Retailers Marketing distributed, the Team, and send to promo campaign print. starts
  • 2. Minimise waste, Maximise impact; Optimizing your pricing efficiency.Dynamic promotion campaign pricing management, from first day to last;A clear vision of the competition pricing, in real time ! Pre campaign Promo analysis run Leaflet Closing campaign against draft closing promotional starts leaflet layout – PDF version feedback dataStart allowing pricing updated in adjustments our solutionHigh confidentiality Finishagreement beetweenHipercom & Retailer. Post campaign reporting

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