Family & Community Activation_The TOMS Fair
• Saturday 5th May 10am – 7pm – all day event
• Monmouth Coffee / Hotel Choco...
TOMS_Pop Up Store_ Implementation
CASE STUDY
OCT 2011
STORE DESIGN
STORE DESIGN
LONDON
STORE DESIGN
LONDON
STORE DESIGN
MANCHESTER
STORE DESIGN
MANCHESTER
STORE DESIGN
GLASGOW
EVENTS
What: Bloggers Breakfast
Where: 4 Monmouth Street Seven Dials London WC2H8JB
When: Tuesday 6th September 2011
Who: ...
EVENTS
What: Spirit of Fashion Manchester Press
Launch
Where: Unit G27 Spinningfields Square
Spinningfields Manchester M3 ...
EVENTS
SPONSORSHIP
Elemis:
100 x sample size creams
9 x full size creams/VIP @ £75
100 x 50% off vouchers
Value of spons...
SOCIAL MEDIA
FACEBOOK
Total number of times the Spirit of Fashion adverts were viewed on Facebook:
10,302,924 Impression...
FEEDBACK
Tricia Traynor Head of Marketing in the UK for McArthurGlen:
“The stores look absolutely fabulous its turned out...
Rituals Urban Oasis
BRIEF
‘i-am’ Beyond were asked to create a concept that would raise awareness for the Rituals brand.
‘...
ADDITIONAL PRESS LINK-UP WITH BROADGATE
Additional press link-up with Broadgate Estates:
http://vimeo.com/48604161
LAUNCH DAY
RITUALS URBAN OASIS SESSIONS
Across the course of two weeks the following classes took place:
1.! x6 Yoga sessions
2.! x4 ...
SESSIONS
TESTIMONIALS
Nimisha Bhatt
“I work in New broad street opposite your store and love your products! I booked and attended ...
Maya’s Closet
BRIEF
‘i-am’ beyond were asked to create a core concept for the Maya’s Closet pop-up.
Liaising with both our...
CONCEPT CREATION
Maya’s Closet Tent Boudoir Concept
COLLATERAL
Design of specific campaign collateral including invitations, Evite, vinyl’s and logo cards:
COLLATERAL
Design of specific campaign collateral including invitations and Evite
S)6"&51&,)%&."&$>4*516:$&=*)77$%1&E%$:6$...
MAYA’S CLOSET PRESS DAY
MAYA’S CLOSET PRESS DAY
MAYA’S CLOSET PRESS DAY
AQUA SALE
BRIEF
‘i-am’ Beyond were asked to create a concept that would raise awareness and build a buzz for the
Aqua samp...
GUERILLA CAMPAIGN
Design Application & Planning
Planning stage includes:- 
1.!
2.!
3.!
4.!
Source and manage promotional ...
Pop up creds - 'I-am' mumbai
Pop up creds - 'I-am' mumbai
Pop up creds - 'I-am' mumbai
Pop up creds - 'I-am' mumbai
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Pop up creds - 'I-am' mumbai
Pop up creds - 'I-am' mumbai
Pop up creds - 'I-am' mumbai
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Pop up creds - 'I-am' mumbai
Pop up creds - 'I-am' mumbai
Pop up creds - 'I-am' mumbai
Pop up creds - 'I-am' mumbai
Pop up creds - 'I-am' mumbai
Pop up creds - 'I-am' mumbai
Pop up creds - 'I-am' mumbai
Pop up creds - 'I-am' mumbai
Pop up creds - 'I-am' mumbai
Pop up creds - 'I-am' mumbai
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Pop up creds - 'I-am' mumbai
Pop up creds - 'I-am' mumbai
Pop up creds - 'I-am' mumbai
Pop up creds - 'I-am' mumbai
Pop up creds - 'I-am' mumbai
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Pop up creds - 'I-am' mumbai
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Pop up creds - 'I-am' mumbai
Pop up creds - 'I-am' mumbai
Pop up creds - 'I-am' mumbai
Pop up creds - 'I-am' mumbai
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Pop up creds - 'I-am' mumbai

Published on: Mar 4, 2016
Published in: Design      Spiritual      Business      
Source: www.slideshare.net


Transcripts - Pop up creds - 'I-am' mumbai

  • 1. Family & Community Activation_The TOMS Fair • Saturday 5th May 10am – 7pm – all day event • Monmouth Coffee / Hotel Chocolate, sponsor event • Summer fair regalia to create a summer vibe. Using elements that can spill into the street but will also be able to pull back inside the store i.e synthetic grass etc • Fair visitors find the store by following TOMS branded bunting & promotional staff carrying branded balloons from key hot spots e.g tube stations •  Live Musicians play outside the store • Customizing TOMS on the day
  • 2. TOMS_Pop Up Store_ Implementation
  • 3. CASE STUDY OCT 2011
  • 4. STORE DESIGN
  • 5. STORE DESIGN LONDON
  • 6. STORE DESIGN LONDON
  • 7. STORE DESIGN MANCHESTER
  • 8. STORE DESIGN MANCHESTER
  • 9. STORE DESIGN GLASGOW
  • 10. EVENTS What: Bloggers Breakfast Where: 4 Monmouth Street Seven Dials London WC2H8JB When: Tuesday 6th September 2011 Who: Top 20 London based bloggers invited
  • 11. EVENTS What: Spirit of Fashion Manchester Press Launch Where: Unit G27 Spinningfields Square Spinningfields Manchester M3 3AP When: Thursday 29th September 2011 Who: Invited 100 fashion industry targeted guests
  • 12. EVENTS SPONSORSHIP Elemis: 100 x sample size creams 9 x full size creams/VIP @ £75 100 x 50% off vouchers Value of sponsorship deal = £1,300.00 Peroni: Full sponsorship of event (6 parties) x 63 cases Value of sponsorship deal = £1,260.00 O.P.I: 100 x full size nail varnish bottles @ £12 15 x deluxe nail varnish packs @ £20 Value of sponsorship deal = £1,500.00
  • 13. SOCIAL MEDIA FACEBOOK Total number of times the Spirit of Fashion adverts were viewed on Facebook: 10,302,924 Impressions
  • 14. FEEDBACK Tricia Traynor Head of Marketing in the UK for McArthurGlen: “The stores look absolutely fabulous its turned out to be far better than we ever expected. We are absolutely thrilled with the design.” Rachael Barrett Spirit of Fashion designer: “The initial concept for the Spirit of Fashion store was really clean and beautiful and simplistic and the end result has really exceeded my expectations. It looks fantastic.”
  • 15. Rituals Urban Oasis BRIEF ‘i-am’ Beyond were asked to create a concept that would raise awareness for the Rituals brand. ‘i-am’ Beyond designed, planned & managed the Rituals Urban Oasis pop-up concept in Shoreditch from August 2012 – September 2012. ‘i-am’ Beyond created an events strategy for the duration of the Rituals pop up Oasis. The aim of the Rituals Urban Oasis was to raise brand awareness for both the Rituals brand and also the relax, energise, refresh campaign concept created by ‘i-am’ Beyond.
  • 16. ADDITIONAL PRESS LINK-UP WITH BROADGATE Additional press link-up with Broadgate Estates: http://vimeo.com/48604161
  • 17. LAUNCH DAY
  • 18. RITUALS URBAN OASIS SESSIONS Across the course of two weeks the following classes took place: 1.! x6 Yoga sessions 2.! x4 Meditation sessions 3.! X2 Tai Chi sessions
  • 19. SESSIONS
  • 20. TESTIMONIALS Nimisha Bhatt “I work in New broad street opposite your store and love your products! I booked and attended the Wednesday 15th August 6 pm- 7pm meditation class and the Tuesday 21st August 6-7pm as well.” Khadija Kapasi “While waiting for my gym membership to start again after the summer, I loved joining the yoga classes Rituals offered, its such a unique idea.” Poonam Malhi “I had seen on the Rituals facebook page that I can register for these free classes. I thought that would be great as I do enjoy and have heard very good things from people who had already been.” Fred Hayes “I am following Rituals on Facebook and saw that they had free Tai Chi classes at Broadgate at lunchtime. So me and three friends signed up and attended.”
  • 21. Maya’s Closet BRIEF ‘i-am’ beyond were asked to create a core concept for the Maya’s Closet pop-up. Liaising with both our in-house 3D designers & our production team ‘i-am’ Beyond sourced a location and dress the space.
  • 22. CONCEPT CREATION Maya’s Closet Tent Boudoir Concept
  • 23. COLLATERAL Design of specific campaign collateral including invitations, Evite, vinyl’s and logo cards:
  • 24. COLLATERAL Design of specific campaign collateral including invitations and Evite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
  • 25. MAYA’S CLOSET PRESS DAY
  • 26. MAYA’S CLOSET PRESS DAY
  • 27. MAYA’S CLOSET PRESS DAY
  • 28. AQUA SALE BRIEF ‘i-am’ Beyond were asked to create a concept that would raise awareness and build a buzz for the Aqua sample sale. ‘i-am’ Beyond created a concept of using a guerrilla promotional team in key targeted areas to increase footfall and awareness for the Aqua sale. ‘i-am’ Beyond sourced all production elements, planned & managed the guerrilla marketing event for the pop-up sample sale in Brick Lane Shoreditch across a three day platform.
  • 29. GUERILLA CAMPAIGN Design Application & Planning Planning stage includes:-  1.! 2.! 3.! 4.! Source and manage promotional staff Provide a detailed activity schedule Source hot-spot within catchment area Allocate team leaders to each promotional group to distribute flyers & balloons across the time slots indicated in the schedule

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