Creating Ambassadors
Guy Thompson
Executive Director, External Affairs
2,300 Environmental Leaders
Employee survey 2007 Agree
I am confident in advocating...
Phase one
Workshop Employee survey External
feedback (post workshop – Stak...
Content: varied and creative
Success speaks for itself
• 96% of staff attending the policy briefings felt they were
now more equipped to talk confid...
The acid test: Oct 2009
2008- 2008- 2009- Half-
09 09 10 ...
90
80
70 Percentage of staff
...
Stakeholder Relationship Management
in Natural England
• Stakeholder
• NAMs, RAMs and
Relat...
Where Account Managers Operate
Us Our Stake-
holders
Conclusions and our next steps
of 10

Natural England Presentation For IABC UK

Published on: Mar 3, 2016
Published in: Business      Travel      Technology      
Source: www.slideshare.net


Transcripts - Natural England Presentation For IABC UK

  • 1. Creating Ambassadors Guy Thompson Executive Director, External Affairs
  • 2. 2,300 Environmental Leaders Employee survey 2007 Agree I am confident in advocating Natural England’s key 16% policy positions to our stakeholders I am confident in advocating Natural England’s 33% core purpose to our stakeholders Natural England does a good job of keeping me 24% informed about matters affecting me
  • 3. Phase one Workshop Employee survey External feedback (post workshop – Stakeholder 08) research – post workshop - 08) I can confidently I am confident How well are people describe the purpose advocating Natural from Natural England of Natural England England’s core able to communicate purpose to our core purpose? stakeholders 90% 59% 76% (agree)
  • 4. Content: varied and creative
  • 5. Success speaks for itself • 96% of staff attending the policy briefings felt they were now more equipped to talk confidently about our policies A very useful Good, well session, well informed presented and informative presentation As a relatively new starter I A really good idea found the and well executed briefing very useful. Thank you.
  • 6. The acid test: Oct 2009 2008- 2008- 2009- Half- 09 09 10 year target result target! results Percentage of 75% 72% 90% 78% our staff confident talking about our purpose Percentage of 50% 70% 80% 76% staff confident in talking about out policies, as appropriate to their role
  • 7. 90 80 70 Percentage of staff confident in talking 60 about our purpose 50 40 Percentage of staff 30 confident in talking about our policies, 20 as appropriate to 10 their role. 0 Target Oct-07 Mar-08 Oct-08 March 09* Oct-09 08/09
  • 8. Stakeholder Relationship Management in Natural England • Stakeholder • NAMs, RAMs and Relations Team Relationship Directors • Account Management • Relationship principles Plans • Account • Stakeholder Management Survey Framework
  • 9. Where Account Managers Operate Us Our Stake- holders
  • 10. Conclusions and our next steps

Related Documents