NASCAR Tribe Brand Marketing At NASCAR
National Association Of Stock Car Racing
The Tribe is 75 Million Strong
Slide xx October 2008 au·then·tic·i·ty The quality or condition of being authentic, trustworthy, or genuine. Undisp...
Cultural Authenticity
NASCAR Nation
Racing Is A Religion
Fan Access Drives Engagement
Drivers are Gold
Not just drivers – authentic people
Teams Make It Happen
Brands Facilitate The Sport
The Need For Speed Drives The Passion
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NASCAR Tribe

The NASCAR tribe & What drives the passion for the sport.
Published on: Mar 3, 2016
Published in: Sports      
Source: www.slideshare.net


Transcripts - NASCAR Tribe

  • 1. NASCAR Tribe Brand Marketing At NASCAR
  • 2. National Association Of Stock Car Racing
  • 3. The Tribe is 75 Million Strong
  • 4. Slide xx October 2008 au·then·tic·i·ty The quality or condition of being authentic, trustworthy, or genuine. Undisputed credibility.
  • 5. Cultural Authenticity
  • 6. NASCAR Nation
  • 7. Racing Is A Religion
  • 8. Fan Access Drives Engagement
  • 9. Drivers are Gold
  • 10. Not just drivers – authentic people
  • 11. Teams Make It Happen
  • 12. Brands Facilitate The Sport
  • 13. The Need For Speed Drives The Passion

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