Politics and Social Media Sarah Burt  @4th_Sector @iBurt [email_address]
The Dean Scream
The Dean Scream <ul><li>2004 </li></ul><ul><li>    </li></ul><ul><li>   </li></ul><ul><li>         People Online          ...
Data Data Data <ul><ul><li>Centralized Database - the Voter Activation Network </li></ul></ul><ul><ul><li>Around Since 02...
 
Mountain of Data+Strategic Objectives* <ul><ul><li>Didn't concede any states.  </li></ul></ul><ul><ul><li>Solidify Wins in...
What can you do with all that money? <ul><li>  </li></ul><ul><li>Chris Hughes, co-Founder of Facebook </li></ul>
MyBarackObama.com <ul><li>Talk with your neighbors, make sure they're registered, get them out to vote. </li></ul>
Tools + Materials + Labor = Success
What Does Interactive Success Look Like? <ul><ul><li>2 million profiles were created </li></ul></ul><ul><ul><li>In additio...
Experimented with Emerging Technology
Social Media was a tool to create action & conversation on the campaign. 
Question:  How did this kind of marketing potentially benefit Obama's Brand?
So You Got Elected! What Next? <ul><li>Shift from talking about what you want to do when elected, to what you are doing.  ...
You Get a Flip Camera. <ul><li>Ellison Interviews Colleagues on House Floor </li></ul><ul><li>6/19/09 </li></ul>
You Start Tweeting <ul><li>  </li></ul>
Twitter Strategy <ul><ul><li>Conveys his personality; introduces people to him. </li></ul></ul><ul><ul><li>He uses it to e...
 
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Politics And Social Media - How the Democratic Party Won in 08'

Published on: Mar 4, 2016
Published in: News & Politics      
Source: www.slideshare.net


Transcripts - Politics And Social Media - How the Democratic Party Won in 08'

  • 1.     Politics and Social Media Sarah Burt  @4th_Sector @iBurt [email_address]
  • 2. The Dean Scream
  • 3. The Dean Scream <ul><li>2004 </li></ul><ul><li>    </li></ul><ul><li>   </li></ul><ul><li>         People Online                                                Action </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><ul><li>Meetups - Neighbors Meeting Neighbors </li></ul></ul><ul><ul><li>Move On  </li></ul></ul><ul><ul><li>Blogging - Daily Kos </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  • 4. Data Data Data <ul><ul><li>Centralized Database - the Voter Activation Network </li></ul></ul><ul><ul><li>Around Since 02’ </li></ul></ul><ul><ul><li>State Parties Contributes to It </li></ul></ul><ul><ul><li>What's In It?   </li></ul></ul><ul><ul><ul><li>Public data from the SOS. </li></ul></ul></ul><ul><ul><ul><li>Responses from past surveys. </li></ul></ul></ul><ul><ul><ul><li>Marketing Data. </li></ul></ul></ul><ul><ul><ul><li>Contribution Data. </li></ul></ul></ul><ul><ul><ul><li>Likely Party Score. </li></ul></ul></ul><ul><li>  </li></ul>
  • 6. Mountain of Data+Strategic Objectives* <ul><ul><li>Didn't concede any states.  </li></ul></ul><ul><ul><li>Solidify Wins in Key States: Nevada, Colorado, New Mexico and Florida. </li></ul></ul><ul><ul><li>Top priorities in battleground states </li></ul></ul><ul><ul><ul><li>Voter Registration </li></ul></ul></ul><ul><ul><ul><li>Helping elect Democrats down the ballot </li></ul></ul></ul><ul><ul><ul><li>Build grassroots organization in every state </li></ul></ul></ul><ul><ul><li>Stick with issue spots vs McCain’s attack spots. Install confidence within the people. Use attack spots only in states with very small margins. </li></ul></ul><ul><ul><li>Focus on small donations.   </li></ul></ul><ul><li>  </li></ul><ul><li>Media Price Tag:  427.6 Million  </li></ul><ul><li>  </li></ul><ul><li>  http://www.opensecrets.org/pres08/expend.php?cycle=2008&cid=n00009638 </li></ul><ul><li>*http://www.slideshare.net/socialmedia8/case-study-the-barack-obama-strategy?src=embed </li></ul>
  • 7. What can you do with all that money? <ul><li>  </li></ul><ul><li>Chris Hughes, co-Founder of Facebook </li></ul>
  • 8. MyBarackObama.com <ul><li>Talk with your neighbors, make sure they're registered, get them out to vote. </li></ul>
  • 9. Tools + Materials + Labor = Success
  • 10. What Does Interactive Success Look Like? <ul><ul><li>2 million profiles were created </li></ul></ul><ul><ul><li>In addition, 200,000 offline events were planned </li></ul></ul><ul><ul><li>About 400,000 blog posts were written </li></ul></ul><ul><ul><li>more than 35,000 volunteer groups were </li></ul></ul><ul><li>     created - at least 1,000 of them on Feb. 10, 2007,      the day Obama announced his candidacy. </li></ul><ul><li>Source: http://voices.washingtonpost.com/the-trail/2008/11/20/obama_raised_half_a_billion_on.html </li></ul>
  • 11. Experimented with Emerging Technology
  • 12. Social Media was a tool to create action & conversation on the campaign.
  • 13. Question:  How did this kind of marketing potentially benefit Obama's Brand?
  • 14. So You Got Elected! What Next? <ul><li>Shift from talking about what you want to do when elected, to what you are doing.  </li></ul><ul><li>Relate the District to home district.  </li></ul><ul><li>Incorporate feedback from the district into decisions in DC. </li></ul>
  • 15. You Get a Flip Camera. <ul><li>Ellison Interviews Colleagues on House Floor </li></ul><ul><li>6/19/09 </li></ul>
  • 16. You Start Tweeting <ul><li>  </li></ul>
  • 17. Twitter Strategy <ul><ul><li>Conveys his personality; introduces people to him. </li></ul></ul><ul><ul><li>He uses it to engage his constituents and ask questions. </li></ul></ul><ul><ul><li>He tweets to raise awareness around the issues he's a leader on. </li></ul></ul>

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