PRESSRELEASE
2009-04-02
AN ICEBAR THAT TURNS YOUR WORLD AROUND ...
of 1

Launch of ICEBAR Copenhagen by ICEHOTEL

ICEBAR CPH by ICEHOTEL at Løngangsstræde in Copenhagen is built of 40 tonnes of ice that is collected at the Torne River in Jukkasjärvi 200 kilometres north of the Arctic Circle in Sweden. Lighting solutions from Philips enhances the imaginative interior that also has a Pixel Wall installed into one of the ice walls, showing animated graphics from ICEHOTEL in Jukkasjärvi, Sweden. Television screens and sound equipment perfect the sensation for eyes, ears and taste buds.
Published on: Mar 4, 2016
Published in: Travel      Business      
Source: www.slideshare.net


Transcripts - Launch of ICEBAR Copenhagen by ICEHOTEL

  • 1. PRESSRELEASE 2009-04-02 AN ICEBAR THAT TURNS YOUR WORLD AROUND Contact information: Agnetha Lund As you enter the bar wardrobe you pull an extra piece of clothing Sales Director +46 70 668 0406 over your head before walking on in. With a temperature of minus agnetha.lund@icehotel.com five degrees Celcisus in the ICEBAR by ICEHOTEL it’s a sensible Jette Schjøtt thing to dress warmly and to bring a pair of gloves. ICEBAR CPH by ICEHOTEL +45 7027 5627 Is it fun to go bar hopping then? Well, yes. The experience is one of the reasons Jette.Schjott@choice.dk to go. It is difficult to imagine what this particular bar is like. It has to be lived. Ceiling, walls and furniture – even the drinking glass is made of ice. ICEBAR CPH by ICEHOTEL at Løngangsstræde in Copenhagen is built of 40 tonnes of ice that is collected at the Torne River in Jukkasjärvi 200 kilometres Media resources: north of the Arctic Circle in Sweden. Lighting solutions from Philips enhances the imaginative interior that also has a Pixel Wall installed into one of the ice www.icebar.com walls, showing animated graphics from ICEHOTEL in Jukkasjärvi, Sweden. www.icebarcopenhagen.com Television screens and sound equipment perfect the sensation for eyes, ears and taste buds. Coolest drum solo ever video http://bit.ly/10wGb5 ICEBAR in Copenhagen is the first of its kind of a new bar concept in which Where do ice glasses come ICEHOTEL and Philips cooperates in creating experiences. from video http://bit.ly/17t4jm - The designer Jens Thoms Ivarsson and statue maker Mats Nilsson has moved the Torne River to Copenhagen in the theme ”Purity with a Twist”. Even the Share on: fishes that live in the river is there in the shape of ice sculptures inserted into the walls says director Agnetha Lund smiling. Google, Facebook, Twitter, ICEHOTEL, that every year is rebuilt, has expertise in building and designing LinkedIn, FriendFeed, Delicious in ice while Philips is world leading in lighting and consumer electronics. - By combining ice, sound and pictures we aim on creating a unique experi- View embedable versions of ence. Philips is known for being innovative – now we want to show that we can this pressrelease or down- load via PDF on be present even in the most severe conditions, namely in below zero tempera- SlideShare. tures surrounded by ice, says Ronald Maagdenberg adminitrative director for Philips in Northern Europe. Philips’ expertise in LED lights is crusial here, he adds. LED lights use very little energy and it is the only type of light source that works perfectly in such cold conditions. Philips has also delivered lighting, television sets, Wake-up Light and other products to ICEHOTEL in Jukkasjärvi. ABOUT ICEBAR COPENHAGEN BY ICEHOTEL In April 2009 ICEBAR CPH by ICEHOTEL opened in the Danish capital Co- penhagen. The “Purity with a Twist” theme permeating these bars respectfully allows the Jukkasjärvi ice to speak for it self. On the menu are light meals with an arctic tone and a range of beverages and there are numerous possibilities for different types of events - for small as well as large parties. No one can recreate a place as unique as ICEHOTEL but visiting an ICEBAR by ICEHOTEL will, for a moment, teleport you to Jukkasjärvi in Swedish Lapland.

Related Documents