PRESS RELEASE
7TH OCTOBER 2009
UK-based French natural perfumery demonstrates its commitment to environmental
issues wit...
and creative perfumer, Isabelle Gellé, also runs regular perfumery workshops and scent-
based activities in London.
of 2

Press Release Les Parfums d\'Isabelle

UK-based French natural perfumery demonstrates its commitment to environmental issues with eco-friendly and sustainable packaging that blooms into wild flowers
Published on: Mar 4, 2016
Published in: Technology      Business      
Source: www.slideshare.net


Transcripts - Press Release Les Parfums d\'Isabelle

  • 1. PRESS RELEASE 7TH OCTOBER 2009 UK-based French natural perfumery demonstrates its commitment to environmental issues with eco-friendly and sustainable packaging that blooms into wild flowers Les Parfums d’Isabelle, a small UK-based natural perfumery from East Yorkshire is proving that they take the environmental issues even more seriously by packaging their perfume bottles in seeded boxes which are Earth friendly because they are made from renewable resources and 100% biodegradable. Since they are embedded with wildflower seeds, these can be planted in a garden and will bloom with wild flowers such as Bird's Eye, Clarkia, Black Eyed Susan, Poppy, Catchfly, Black orchid or Snap Dragon. ‘What can be more eco-friendly and ethical than a package intended to go back in the Earth and not based on cutting trees and destroying forests’ says Isabelle Gellé, the creative perfumer and owner of Les Parfums d’Isabelle natural fragrances. Our bottles are reusable and refillable and we are now really happy to present our perfumes in those beautiful Earth friendly boxes which also means that our clients will remember us when the flowers grow. Not only do we help them rediscover the essence of Nature but also to participate with no efforts on their part to the recycling and the protection of the ecosystem.’ The unique packaging is based on a patented technology from Canada and although the process application is becoming hugely popular among industries wanting to demonstrate their commitment to the green movement, very few cosmetic and personal care companies use it in the UK. By showing such a commitment to the green issues, Les Parfums d’Isabelle also wants to show that as a small eco-friendly business, they go the extra mile to prove that their claim of ‘100% natural collection’ is true all the way. ‘I have no doubt that the UK will join the green packaging trend soon. For the moment, the boxes are imported from the United States as we could not find any company producing them in the UK or Europe. We hope some printing company will realise the strong interest of offering this product so that we reduce our carbon footprint even more by purchasing them locally’. The seeded boxes will contain the 30 ml reusable glass bottles from Isabelle Gellé’s natural perfume collection with instructions on how to plant the box and grow the flowers. The box itself is a memorable gift and it adds a special touch to that special occasion. Contact information: Les Parfums d’Isabelle 34 Wood View Swanland, East Riding of Yorkshire HU14 3RQ Email : customerservice@lesparfumsisabelle.co.uk Website: www.lesparfumsisabelle.co.uk Tel: (+44) (0)1482631975 Les Parfums d’Isabelle has been founded in 2007 and is one of the rare natural perfumery businesses in the UK. It is based in the village of Swanland, East Riding of Yorkshire. Les Parfums d’Isabelle produces, markets and sells a range of natural perfumes composed of 100% pure essential oils and botanicals according to ancient French methods. The owner
  • 2. and creative perfumer, Isabelle Gellé, also runs regular perfumery workshops and scent- based activities in London.

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