Nathalie MOLINA NIÑO<br />Translation 2.0<br />@globalmisfit<br />
Translation 2.0<br />Habla Ingles?<br />Crowdsourcing<br />Social Media<br />Search<br />
Translation 2.0<br />Habla Ingles?<br />Crowdsourcing<br />Social Media<br />Search<br />
@globalmisfit #GlobalSEM<br />
“We tend to overvalue the things we can measure, and undervalue the things we cannot.”<br />-John Hayes, CMO of American E...
“We tend to overvalue the things we can measure, and undervalue the things we cannot.”<br />-John Hayes, CMO of American E...
“We tend to overvalue the things we can measure, and undervalue the things we cannot.”<br />-John Hayes, CMO of American E...
Easy?<br />@globalmisfit #GlobalSEM<br />
Easy?<br />@globalmisfit #GlobalSEM<br />
Oops<br />@globalmisfit #GlobalSEM<br />
Ouch<br />@globalmisfit #GlobalSEM<br />
@globalmisfit #GlobalSEM<br />
@globalmisfit #GlobalSEM<br />
Being successfulglobally meansyou must becomean expert locally<br />@globalmisfit #GlobalSEM<br />
Being successfulglobally meansyou must becomean expert locally<br />@globalmisfit #GlobalSEM<br />
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NATHALIE MOLINA NINO – Translation 2.0: What's changed and who cares?

We all think we basically know how translation works, but search, social media and crowdsourcing are turning this industry on it's side. If you think this doesn't impact us in the US, consider this: English language speakers online represent only about a third of the top ten internet languages and Google, Apple and Microsoft all have higher international revenues than in the US. If you're doing business online, you'll want to learn about the brave new world of language translation or you may risk getting caught with your proverbial pants down.Nathalie launched her first startup in college, since then she's been growing businesses by helping them adapt to global markets. She's advised multinationals like Microsoft, Disney and Mattel, as well as startups and non-profits like the Bill and Melinda Gates Foundation and Cranium. She's a vocal advocate for the arts, diversity and alternative business models.@globalmisfitblog.lionbridge.com/global-misfit
Published on: Mar 3, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - NATHALIE MOLINA NINO – Translation 2.0: What's changed and who cares?

  • 1. Nathalie MOLINA NIÑO<br />Translation 2.0<br />@globalmisfit<br />
  • 2. Translation 2.0<br />Habla Ingles?<br />Crowdsourcing<br />Social Media<br />Search<br />
  • 3. Translation 2.0<br />Habla Ingles?<br />Crowdsourcing<br />Social Media<br />Search<br />
  • 4. @globalmisfit #GlobalSEM<br />
  • 5. “We tend to overvalue the things we can measure, and undervalue the things we cannot.”<br />-John Hayes, CMO of American Express<br />@globalmisfit #GlobalSEM<br />
  • 6. “We tend to overvalue the things we can measure, and undervalue the things we cannot.”<br />-John Hayes, CMO of American Express<br />@globalmisfit #GlobalSEM<br />
  • 7. “We tend to overvalue the things we can measure, and undervalue the things we cannot.”<br />-John Hayes, CMO of American Express<br />@globalmisfit #GlobalSEM<br />
  • 8. Easy?<br />@globalmisfit #GlobalSEM<br />
  • 9. Easy?<br />@globalmisfit #GlobalSEM<br />
  • 10. Oops<br />@globalmisfit #GlobalSEM<br />
  • 11. Ouch<br />@globalmisfit #GlobalSEM<br />
  • 12. @globalmisfit #GlobalSEM<br />
  • 13. @globalmisfit #GlobalSEM<br />
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Being successfulglobally meansyou must becomean expert locally<br />@globalmisfit #GlobalSEM<br />
  • 21. Being successfulglobally meansyou must becomean expert locally<br />@globalmisfit #GlobalSEM<br />

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