City’s public places occupancy by residents
evaluation service
Кто мыAbout the project
Na-Pokaz.ru is the world's first social networking service with an interactive
map of real time pe...
Кто мы
Executives and entrepreneurs - owners of
outlets, catering, retail, banking and financial
retail - lose:
Revenues. ...
Кто мыMarketing instruments for managing business
Marketing instruments for managing business
Кто мыMarketing instruments for managing business
Кто мы
New opportunities for visitors of public places to receive in real time great
offers from brands and outlets depend...
Кто мы
We use video analytics technology to obtain accurate data on attendance
of places with subsequent integration into ...
Кто мыBusiness solutions
Кто мыComputer vision technology. Features
1.Provides counting of visitors in two directions.
3. Detailed activity of the ...
Кто мыNa-Pokaz.Analitika
Кто мыOur customers
Shopping and entertainment
centers
Shopping malls
Restaurants and clubs Fitness centers and salons Mus...
Кто мыCompetitors
Team
Background:
Кто мыProgress
Finalist of the «LeWeb Paris-
2013" contest (RusBase). 10-12
December 2013, Paris, France.
Prize winner of ...
Кто мы
Partners and dealers
Users – 275;
New Visitors – 141;
Places – over 800;
Preliminary contracts – 4 (park, anticafe,...
Кто мыMarket volume. Target customers
Potential market in Russia/the world: over $ 0,5 B / $ 6B by 2014;
Projected share o...
Кто мыMonetization
The installation of counting systems (off-line):
- Sales (direct sales, dealer network);
- Monthly fee ...
Кто мыBusiness model. Revenue
Geo-social
network
(SMM);
87%
Catch
Client;
13%
Operating revenue, %
346,5
52,3
40
0
20
40
6...
Кто мыThanks!
Alexey Dorozhko
Co-Founder and CEO of "Na Pokaz“
Tel.: +7 926 454 27 27
E-mail: a.dorozhko@na-pokaz.ru
Georg...
of 20

Na pokaz

Published on: Mar 3, 2016
Published in: Business      Technology      
Source: www.slideshare.net


Transcripts - Na pokaz

  • 1. City’s public places occupancy by residents evaluation service
  • 2. Кто мыAbout the project Na-Pokaz.ru is the world's first social networking service with an interactive map of real time people occupancy of places.
  • 3. Кто мы Executives and entrepreneurs - owners of outlets, catering, retail, banking and financial retail - lose: Revenues. 56% of customers say that at least once they left the shop seeing a queue of 4 people; Customers. 34% of respondents are willing to change the location of the permanent purchases in case of absence of regular employees in the workplace or the queue for more than 4 people.** Daily problem *- Super Job (market leader in online recruitment) http://bonus.superjob.ru/community/life/47297/ ** - A survey conducted by the dealer of counting systems Visitors of public places - men and women from 20 to 50 year-old, residents of cities with population over 250,000 - lose: Energy. 41% of respondents say that at least once a day they had to stand in queues; Time. 58% of Russians spend from 5 to 30 minutes in lines. Time of service takes 27 minutes at least*
  • 4. Кто мыMarketing instruments for managing business
  • 5. Marketing instruments for managing business
  • 6. Кто мыMarketing instruments for managing business
  • 7. Кто мы New opportunities for visitors of public places to receive in real time great offers from brands and outlets depending on their activity on the site
  • 8. Кто мы We use video analytics technology to obtain accurate data on attendance of places with subsequent integration into a geo-social service
  • 9. Кто мыBusiness solutions
  • 10. Кто мыComputer vision technology. Features 1.Provides counting of visitors in two directions. 3. Detailed activity of the outlet can be provided for any time period with the option to download the report on any personal device 2. Size of the object can be customized depending on the requirements important for the owner for the identification and accurate count.
  • 11. Кто мыNa-Pokaz.Analitika
  • 12. Кто мыOur customers Shopping and entertainment centers Shopping malls Restaurants and clubs Fitness centers and salons Museums, parks, hospitals Retail (banks, foods)
  • 13. Кто мыCompetitors
  • 14. Team Background:
  • 15. Кто мыProgress Finalist of the «LeWeb Paris- 2013" contest (RusBase). 10-12 December 2013, Paris, France. Prize winner of "Innovation for the city 2013" contest. November 22, 2013, Moscow. Resident of IIDF extramural acceleration. March- May 2014, Moscow. Cooperation with the department for innovative development of the city of Moscow. January 15, 2014, Moscow Comprehensive implementation of systems in the Sokolniki recreation park infrastructure. March 4, 2014, Moscow.
  • 16. Кто мы Partners and dealers Users – 275; New Visitors – 141; Places – over 800; Preliminary contracts – 4 (park, anticafe, fitness center, technopark); Partnership agreements – 4: Dealer of counting systems in Moscow (Russia), Minsk (Belarus), connection to the service of public places is planned – over 10; Advertising company, a joint installment of counting systems in HoReCa outlets is planned – over 100; Centre for Innovation Development of the city of Moscow. Technological partners – 3. Metrics
  • 17. Кто мыMarket volume. Target customers Potential market in Russia/the world: over $ 0,5 B / $ 6B by 2014; Projected share on the market of counting equipment: Russia and CIS 15% in 2016 and 2% in the world - by 2019; Expansion: Russia, Ukraine, CIS, Europe, America by 2019. Plans and development 0 100 200 300 400 500 600 700 800 2010 2011 2012 2013 2014 2015 2016 2017 Outlets HoReCa Street retail SEC Number, K Year SEC 27% Street retail 28% Government 14% HoReCa 22% Others 9% Clients
  • 18. Кто мыMonetization The installation of counting systems (off-line): - Sales (direct sales, dealer network); - Monthly fee (service charge); - VSaaS - video analytics (traffic data, metrics) as a service. Geo-social network (on-line): - Geo-targeting. Targeted offers to users based on visited places and their routes of movement; - Branding. Promoting food brands across places in the social network (affiliate case was prepared for participation of brands in promotions); - Na-pokaz.Analitika. Advanced analytical data on attendance for places, construction of the "portrait" of the buyer based on an extended user data; - E-commerce. Sales of goods and services through the place’s page.
  • 19. Кто мыBusiness model. Revenue Geo-social network (SMM); 87% Catch Client; 13% Operating revenue, % 346,5 52,3 40 0 20 40 60 80 100 120 140 160 180 200 220 240 260 280 300 320 340 360 1 quart. 2 quart. 3 quart. 4 quart. 1 quart. 2 quart. 3 quart. 4 quart. 1 quart. 2 quart. 3 quart. 4 quart. 1 quart. 2 quart. 3 quart. 4 quart. 1 quart. 2 quart. 3 quart. 4 quart. 1 year 2 year 3 years 4 years 5 years Geo-social network (USD) Catch Client (USD) Users(Numb.) Million Rapid growth On-line Strategic start Off-line
  • 20. Кто мыThanks! Alexey Dorozhko Co-Founder and CEO of "Na Pokaz“ Tel.: +7 926 454 27 27 E-mail: a.dorozhko@na-pokaz.ru Georgy Manvelishvili Managing director of "Na Pokaz“ Tel.: +7 925 801 68 38 E-mail: g.manvelishvili@na-pokaz.ru «Look after the customers and the business will take care of itself…» © Ray Kroc

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