DATAPOINTS: National Association of Television Program Executives Pictures of slides presented at different panels of the ...
Annual US Advertising Expenditures
Share of Overall Media Spending: Broadcast TV shrinks by almost 50% by 2008, everything else grows.
Technology Penetration into US Households
Global Mobile Ad Breakdown
Global Mobile Revenues
Ads on Mobile Phones are effective in driving action
Types of Content Popular on Mobile TV: what people are watching
Types of Content Popular on Mobile TV Types of Content Popular on Mobile TV: what people are paying for
Mobile Video Usage Patterns
Mobile Video Usage Patterns
Hill Holliday www.hhcc.com
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NATPE Data Points

Pictures of slides on media consumption and advertising spending presented at different panels of the National Association of Television Program Executives conference in Las Vegas, January 2007. Find event notes at www.hhcc.com.
Published on: Mar 3, 2016
Published in: Technology      Business      
Source: www.slideshare.net


Transcripts - NATPE Data Points

  • 1. DATAPOINTS: National Association of Television Program Executives Pictures of slides presented at different panels of the NATPE conference in Las Vegas, January 2007. Find event notes at www.hhcc.com.
  • 2. Annual US Advertising Expenditures
  • 3. Share of Overall Media Spending: Broadcast TV shrinks by almost 50% by 2008, everything else grows.
  • 4. Technology Penetration into US Households
  • 5. Global Mobile Ad Breakdown
  • 6. Global Mobile Revenues
  • 7. Ads on Mobile Phones are effective in driving action
  • 8. Types of Content Popular on Mobile TV: what people are watching
  • 9. Types of Content Popular on Mobile TV Types of Content Popular on Mobile TV: what people are paying for
  • 10. Mobile Video Usage Patterns
  • 11. Mobile Video Usage Patterns
  • 12. Hill Holliday www.hhcc.com

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