SEO PLANNING
Razvan Antonescu
TOOLS
• Google Webmaster Tools
• Google Analytics
• Google Custom Search Engine
• Firefox addons:
• Firebug (with Pagespee...
PROJECT TYPES
• Content
• Main goal: fast indexing
• Ecommerce
• In depth indexing, long tail
KEYWORDS
• Client
• Brands
• Domain specific keywords
• Research
• Google SKT
• Competition
• Google Suggest
AUDIT
• 1 year (observe seasonal changes)
• Monthly reports
• Keywords volume
• Traffic generating pages
• Bridge spikes w...
COMPETITION ANALYSIS
• 6 sites:
• 3 local
• 3 international
• Directions:
• Structure
• Templates
• Age
• Unusual strategi...
INTERNAL ARCHITECTURE
• Homepage
• Internal linking
• Labeling
• Exclude irrelevant pages
TEMPLATE OPTIMIZATION
• Home
• Categories
• Subcategories
• Items
• Search*
PARTNERS
• Identify sites from within the same vertical
• Content syndication
LAUNCH
• QA
• Going live
• Implementation testing
• Evolution analysis
REPORTING
• Target keywords
• Long tail keywords (volume)
• Traffic generating pages
• Images
• Goals
COMMON ERRORS
• More than one H1 tag
• Robots.txt missing
• No RSS feeds
• Lack of QA after implementation
TIPS
!
Q&A
?
of 14

Prezentare Razvan Antonescu

Prezentarea din cadrul IMTO SEO & SEM, Iași 2010
Published on: Mar 4, 2016
Published in: Technology      Design      
Source: www.slideshare.net


Transcripts - Prezentare Razvan Antonescu

  • 1. SEO PLANNING Razvan Antonescu
  • 2. TOOLS • Google Webmaster Tools • Google Analytics • Google Custom Search Engine • Firefox addons: • Firebug (with Pagespeed) • Web Developer • SEO Book toolbar • SEO Doctor (Vladimir Prelovac)
  • 3. PROJECT TYPES • Content • Main goal: fast indexing • Ecommerce • In depth indexing, long tail
  • 4. KEYWORDS • Client • Brands • Domain specific keywords • Research • Google SKT • Competition • Google Suggest
  • 5. AUDIT • 1 year (observe seasonal changes) • Monthly reports • Keywords volume • Traffic generating pages • Bridge spikes with intervention logs
  • 6. COMPETITION ANALYSIS • 6 sites: • 3 local • 3 international • Directions: • Structure • Templates • Age • Unusual strategies • Links
  • 7. INTERNAL ARCHITECTURE • Homepage • Internal linking • Labeling • Exclude irrelevant pages
  • 8. TEMPLATE OPTIMIZATION • Home • Categories • Subcategories • Items • Search*
  • 9. PARTNERS • Identify sites from within the same vertical • Content syndication
  • 10. LAUNCH • QA • Going live • Implementation testing • Evolution analysis
  • 11. REPORTING • Target keywords • Long tail keywords (volume) • Traffic generating pages • Images • Goals
  • 12. COMMON ERRORS • More than one H1 tag • Robots.txt missing • No RSS feeds • Lack of QA after implementation
  • 13. TIPS !
  • 14. Q&A ?

Related Documents