Indonesian Healty LifestyleMartin Minar WidjajaActing CEO - PT Sewu Segar Nusantara
PT Sewu Segar Nusantara• Bagian dari Divisi Agri – Gunung Sewu group• SSN didirikan 1995 – Cavendish banana• Kualitas yg k...
Strategi Sunpridemenjadi tuan di negrisendiri
1. Standar Kualitas
2. Stategi Produk
- High End Customer- High End Customer- Value Added Packaging &- Value Added Packaging &LabelLabel- Medium End Customer- M...
4. Strategi Pakaging
5. Strategi Distribusi
6. Strategi Expansi
Terima Kasih
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National Champion - Sun pride

Published on: Mar 3, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - National Champion - Sun pride

  • 1. Indonesian Healty LifestyleMartin Minar WidjajaActing CEO - PT Sewu Segar Nusantara
  • 2. PT Sewu Segar Nusantara• Bagian dari Divisi Agri – Gunung Sewu group• SSN didirikan 1995 – Cavendish banana• Kualitas yg konsisten – di anggap buah import• Buah Nusantara - 2004 dan buah import - 2005• Kini memiliki 20 + macam buah• Distribusi – 20 kota di pulau-pulau utama• Pasar modern (70%), pasar tradisional (30%)
  • 3. Strategi Sunpridemenjadi tuan di negrisendiri
  • 4. 1. Standar Kualitas
  • 5. 2. Stategi Produk
  • 6. - High End Customer- High End Customer- Value Added Packaging &- Value Added Packaging &LabelLabel- Medium End Customer- Medium End Customer- Standard Packaging & Label- Standard Packaging & Label- Low End Customer- Low End Customer-- Low Cost Packaging & LabelLow Cost Packaging & Label2. Stategi Merek
  • 7. 4. Strategi Pakaging
  • 8. 5. Strategi Distribusi
  • 9. 6. Strategi Expansi
  • 10. Terima Kasih

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