Nato School Information Operations Course May2014
Presentation given to the Information Operations Planners course in Oberammergau in May 2014.
Published on: Mar 3, 2016
Transcripts - Nato School Information Operations Course May2014
21 May 2014
Information Operations Planners Course
The views expressed by David during the following
DOES NOT IN ANY
reflect the views of the:
any National Governments,
NATO (SFOR, KFOR, ISAF) etc
(the list is not exhaustive).
Who am I?
Social Media Trainer
So what's on the Menu for Today?
An introduction to Social Media for Information Operations.
Why Social Media is VITAL to you.
All this incorporates - Digital Storytelling.
An interesting “Sneak Peak”
So what's on the Menu for Today?
We are going to create some
The Value Exchange.
Today's Value Exchange.
You get some Solid Advice
I get (hopefully) some more
the Military Social Media
Social Networks can provide you with:
Added information from within mission areas for better
coordination with supporting stakeholders.
Tracking REALISTIC current social trends for better
understanding of the Target Audience(s).
Helping to connect Target Audience(s) with the relief
resources like food, water, etc.
The rush to start using social media tools though
outweigh the need to develop a social media
Coca-Cola Journey to
“Coca-Cola is the most
popular and biggest-selling
soft drink in history, as well as
the best-known brand in the
First World countries with Third World Technology
Third World countries with First World Technology
Technology races these days
What is the specific organisational need that Social Media
could help meet?
How many hours a week do we believe we need to spend on
Social Media Activities?
What do we believe can go wrong?
Social Media Engagement has to match:
“How we work around here”
But needs to reflect the needs of the community of
Flash To Bang times (sign off delegation?)
YOUR Influence Activity
Make sure you have 100% “buy-in” from the
The C2 (Management) believe in Social Media!
The C2 (Management) understand this is a
The C2 (Management) Endorses the Strategy!
Pause that Thought
Do we mean C2 as in Command and Control?
Control and Command?
An alternative view to OPSEC
In the Social Sharing world WE
need to use information too.
It's ALL about Engagement
The Target Environment
(where our Tribe of Interest Lives)
Who is the tribe?
Who are we engaging with?
How do they use social media?
It TAKES TIME to build the
organisational presence on
Tools will not cost but
resources are needed and
Inbound vs Outbound
A tip to not messing up on SM.
When using SM think like you are a Brand.
Brands and Products Influence in our modern world.
Whatever you think, so do you when you post on SM.
So think about bad brand awareness.
Think about airstrikes going wrong,
your organisation messing up.
“Communication, whether inbound or outbound, is
now powered by conversations, and the best
communicators always start as the best listeners.
And the best listeners are those who empathise
while they are listening.“
Video, Images, Text, Audio, Links
Tools are being developed
A Commanders thoughts
Something to think about:
Transparency is the way ahead
You can not not influence
In Afghanistan it could be NATO failed because:
Insurgents use Information backed with HARD power
NATO uses HARD power supported by Information
Insurgents win EVERY time as they are culturally aware and they
speak the way the audience understands.
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