Tools, Tips, Techniques
05 March 2014
for
NATO Social Media MOOC.
The views expressed by David during the following
presentation
DOES NOT IN ANY
WAY
reflect the views of the:
United Kingd...
Who am I?
Digital Storyteller
Blogger
Social Media Trainer
Digital Native
So what's on the Menu for Today?
Why Social Media is VITAL to you.
Getting you comfortable to use Social Sharing software....
The Value Exchange.
Transparency =
Believability =
Credibility
Today's Value Exchange.
You get some Solid Tips
I get (hopefully) some more
Followers/Viewers
Today's Value
Exchange.
Ettiquette.
It’s all about
SHARING
.
when you repost (forward) something or RT
something then credit
Ettiquette.
in “normal” life you usually tell peole where
the story, joke, information came from.
Right?
Video
Communication – Questions etc Today?
I will be monitoring #natoSMc .
and the livestream feed.
Communication.
I have been following you since the course started.
most of you don’t sound REAL.
Like you are tense, nervo...
Communication.
Be
YOURSELF
.
A tip to not messing up on SM.
When using SM think like you are a Brand.
Brands and Products Influence in our modern world...
So why is SM VITAL?
Video, Images, Text, Audio, Links
We can't cover all SM tools.
So as a starter pack it's
Twitter, Instagram, Tumblr,
iPadio, Facebook
But we will try and create a small
network using SM apps that are
free and readily available, not
too complicated BUT effe...
Twitter tips
I thought we would focus heavily on Twitter
and “look” at supporting tools.
Twitter tips
The avatar and back ground image .
Does this portray who you are/what you stand for?
Lose the “egg”
Having an...
Twitter tips
Make it personal by adding your face.
I always recommend that you post a picture of your face up as
your avat...
Twitter tips
The biography (profile).
NEVER leave your profile blank.
Sell yourself in your profile.
You have 160 words t...
Twitter tips
Link back to your blog or website
You have the chance to include a URL in your profile.
This is your chance ...
Twitter tips
Tweet before you follow
Even though you’re talking to yourself, send out a tweet or two
before you start fol...
Twitter tips
Start as you mean to go on
The best way to grow your network and become a reliable
source of information is ...
Twitter tips
# Hashtaging.
Why tag?
Great for search
More people using tags than any other search tool
Some thoughts on o...
Instagram
Great app for Android, Windows Phone and iOS.
Image and Video creation on the move.
Excellent “One Stop Shop” f...
Instagram Image Publishing 1.
Instagram Image Publishing 2.
Instagram Image Publishing 3.
Instagram Image Publishing 4.
Instagram Image Publishing 6.
Instagram Video Publishing .
15 secs of content recorded in “bursts”
Facebook
Simple Blogging
Podcasting Made Easy
Podcasting Made Easy
Podcasting Made Easy
Podcasting Made Easy
Lets build a Simple Social Network
A Simple Social Network
A Simple Social Network
So all thats needed as content creation tools
are:
iPadio
Instagram
OPSEC ?
Some Hard Facts to think about:
Transparency is the way ahead
You can not not influence
Insurgents use Information backed ...
The “How to” Graphic?
(click on the links)
Links to tutorials and other stuff
will be posted on the Forum
Any questions?
twitter.com/milsocial
Skype: dfbmbe
Facebook: MilitaryDigitalStorytelling
email: militarysocialmedia@ gmail.com
SMS: 00387...
NATO SM course Lesson 5
of 47

NATO SM course Lesson 5

NATO SM MOOC - Lesson 5 Conferences Event · Wed Mar 5, 2014 9:00 am - 10:30am EST Social Media Tools and Techniques by David Bailey
Published on: Mar 3, 2016
Published in: Education      
Source: www.slideshare.net


Transcripts - NATO SM course Lesson 5

  • 1. Tools, Tips, Techniques 05 March 2014 for NATO Social Media MOOC.
  • 2. The views expressed by David during the following presentation DOES NOT IN ANY WAY reflect the views of the: United Kingdom, United Nations, any National Governments, NATO (SFOR, KFOR, ISAF) etc (the list is not exhaustive).
  • 3. Who am I? Digital Storyteller Blogger Social Media Trainer Digital Native
  • 4. So what's on the Menu for Today? Why Social Media is VITAL to you. Getting you comfortable to use Social Sharing software. Introducing Digital Storytelling. and wrapping into this why there is really no need to fear Social Media.
  • 5. The Value Exchange. Transparency = Believability = Credibility
  • 6. Today's Value Exchange. You get some Solid Tips I get (hopefully) some more Followers/Viewers
  • 7. Today's Value Exchange.
  • 8. Ettiquette. It’s all about SHARING . when you repost (forward) something or RT something then credit
  • 9. Ettiquette. in “normal” life you usually tell peole where the story, joke, information came from. Right?
  • 10. Video
  • 11. Communication – Questions etc Today? I will be monitoring #natoSMc . and the livestream feed.
  • 12. Communication. I have been following you since the course started. most of you don’t sound REAL. Like you are tense, nervous, almost like to institutions you work for.
  • 13. Communication. Be YOURSELF .
  • 14. A tip to not messing up on SM. When using SM think like you are a Brand. Brands and Products Influence in our modern world. Whatever you think, so do you when you post on SM. So think about bad brand awareness. Think about your career or relationship going badly wrong.
  • 15. So why is SM VITAL? Video, Images, Text, Audio, Links
  • 16. We can't cover all SM tools. So as a starter pack it's Twitter, Instagram, Tumblr, iPadio, Facebook
  • 17. But we will try and create a small network using SM apps that are free and readily available, not too complicated BUT effective.
  • 18. Twitter tips I thought we would focus heavily on Twitter and “look” at supporting tools.
  • 19. Twitter tips The avatar and back ground image . Does this portray who you are/what you stand for? Lose the “egg” Having an egg as your avatar says you are either really lazy or you don’t take twitter seriously.
  • 20. Twitter tips Make it personal by adding your face. I always recommend that you post a picture of your face up as your avatar. (unless you are a brand) This makes people feel that they’re talking to a real person and really helps you to build relationships.
  • 21. Twitter tips The biography (profile). NEVER leave your profile blank. Sell yourself in your profile. You have 160 words to sell yourself in your twitter profile. Use it. This is your shop window, your chance to tell people what you’re all about and give them a reason to follow you.
  • 22. Twitter tips Link back to your blog or website You have the chance to include a URL in your profile. This is your chance to tell people more about yourself than the 160 characters in your profile. Just make sure you use the opportunity as people who are interested in your profile will often want to learn more.
  • 23. Twitter tips Tweet before you follow Even though you’re talking to yourself, send out a tweet or two before you start following anyone. People wondering whether or not to follow you back will often take a look at your profile, and if they see you’ve never tweeted they will be very unmotivated to follow you.
  • 24. Twitter tips Start as you mean to go on The best way to grow your network and become a reliable source of information is to provide really high quality tweets from the word go.
  • 25. Twitter tips # Hashtaging. Why tag? Great for search More people using tags than any other search tool Some thoughts on over tagging Link Shortening.
  • 26. Instagram Great app for Android, Windows Phone and iOS. Image and Video creation on the move. Excellent “One Stop Shop” for maintaining a simple, personal Social Media Network from a mobile Device.
  • 27. Instagram Image Publishing 1.
  • 28. Instagram Image Publishing 2.
  • 29. Instagram Image Publishing 3.
  • 30. Instagram Image Publishing 4.
  • 31. Instagram Image Publishing 6.
  • 32. Instagram Video Publishing . 15 secs of content recorded in “bursts”
  • 33. Facebook
  • 34. Simple Blogging
  • 35. Podcasting Made Easy
  • 36. Podcasting Made Easy
  • 37. Podcasting Made Easy
  • 38. Podcasting Made Easy
  • 39. Lets build a Simple Social Network
  • 40. A Simple Social Network
  • 41. A Simple Social Network So all thats needed as content creation tools are: iPadio Instagram
  • 42. OPSEC ?
  • 43. Some Hard Facts to think about: Transparency is the way ahead You can not not influence Insurgents use Information backed with HARD power NATO uses HARD power supported by Information Insurgents win EVERY time as they are culturally aware and they speak the way the audience understands.
  • 44. The “How to” Graphic? (click on the links) Links to tutorials and other stuff will be posted on the Forum
  • 45. Any questions?
  • 46. twitter.com/milsocial Skype: dfbmbe Facebook: MilitaryDigitalStorytelling email: militarysocialmedia@ gmail.com SMS: 00387 65 393341 (no calls please) www.militarysocialmedia.eu