Print + Mobile: Understanding QR Codes John Foley, Jr.
John Foley, Jr. <ul><li>Grow Socially, Inc – Support Services </li></ul><ul><ul><li>Online Marketing/Social Media </li></u...
The Book http://www.newpathtoprofit.com <ul><li>Strategies, Plans, Case Studies and More… </li></ul><ul><li>A guide to hel...
Before I Begin … @johnfoleyjr ON!
Accolades <ul><li>Jetsetter Status on FourSquare </li></ul><ul><li>Ranked #14 as a Top CMO on Twitter in 2011 </li></ul><...
What’s on the Agenda <ul><li>QR Codes – Why Should We Care? </li></ul><ul><li>Creation and Design </li></ul><ul><li>Best P...
<ul><li>QR Codes: Why Should We Care? </li></ul>
 
Results of USPS Promotion <ul><li>“ Nearly one third of all Standard Mail in the past two months contained a QR code” </li...
The Game-Changer
July 2011 Statistics 58% of Americans between the ages of 25 and 34 now own a smartphone. 68% of smartphone owners access ...
Knowledge is Spreading <ul><li>“ Almost half of all smartphones have downloaded an app capable of scanning a QR code” </li...
Meet the QR Code 4296 7089
Year of Birth = 1994 Term - QR code is a Registered Trademark - Denso Wave, Incorporated.
QR = “Quick Response”
Applications for Scanning
Solution in Action
Solution in Action
<ul><li>QR Codes: Creation & Design </li></ul>
Creation Options
What To Look for In a Creator <ul><li>Can you change the URL? </li></ul><ul><li>Does the solution shorten the URL? </li></...
QReateAndTrack.com
QR Options Other than URLs
Simple vs. Complex
Not Every Pixel is Needed
Insert A Logo http://ilnk.me/QRLogo
Color Choice Options <ul><li>Contrast is key! </li></ul><ul><li>Test, test, test! </li></ul>
Use of Color, Logo, & Pattern Tips on how to do this: http://ilnk.me/QRPattern
Important! Include Padding
<ul><li>Super-Sized for Buildings & Billboards </li></ul>
Business Card Size
Custom QR Codes
<ul><li>Best Practices for Implementing </li></ul><ul><li>QR Codes </li></ul>
Shorten the URL!
Provide Clear Directions
Mobilize Your Content!
Mobile Needs… Inquiry Forms Social Integration Easy to See & Click
Mobile Networking
Ask – Why Would You Scan? <ul><li>Provide Directions / Map </li></ul><ul><li>Click-to-Call or Click-to-SMS </li></ul><ul><...
Track, Measure, Test
Track, Measure, Test
<ul><li>How Do I… </li></ul>
Make Money <ul><li>Custom QR Code Design </li></ul><ul><li>Mobile Website Creation </li></ul><ul><li>Build their Database!...
Make Money (cont.) <ul><li>Reporting </li></ul><ul><li>Multi-Channel (i.e. PURL vs. QR vs. Email, etc.) </li></ul>
Create Personalized QR Codes
Bulk/PURLs QR Codes (cont.) QReateAndTrack.com
How to Create a Mobile Website <ul><li>Custom Code </li></ul><ul><li>Third Party Services </li></ul><ul><li>Mobile Website...
Mobile CMS: Product Features What to look for? <ul><li>Easily Build Mobile Websites </li></ul><ul><li>Color-Scheme Picker...
Templates For Different Needs
Easy to Use Admin Features
Color Scheme/Picker Options
Mobile Forms <ul><li>For surveys, inquiries, lead generation, registrations, etc. </li></ul><ul><li>Specify response routi...
Don’t Forget Fundamentals <ul><li>Give a compelling reason to scan </li></ul><ul><li>Know your audience </li></ul><ul><li>...
Download QR Code Tool Kit TheQRToolKit.com
Contact Me iFlyMobi.com QR Code
Thank You! <ul><li>Any questions? </li></ul>
How Can interlinkONE Help? <ul><li>QReateAndTrack.com </li></ul><ul><li>iFlyMobi.com </li></ul><ul><li>Call us with questi...
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[NAPL Owners Conference 2011] Print + Mobile: Understanding QR Codes

At the 21
Published on: Mar 3, 2016
Published in: Technology      Business      
Source: www.slideshare.net


Transcripts - [NAPL Owners Conference 2011] Print + Mobile: Understanding QR Codes

  • 1. Print + Mobile: Understanding QR Codes John Foley, Jr.
  • 2. John Foley, Jr. <ul><li>Grow Socially, Inc – Support Services </li></ul><ul><ul><li>Online Marketing/Social Media </li></ul></ul><ul><ul><li>Plan, Manage, Execute and Measure </li></ul></ul><ul><li>interlinkONE – Software (SaaS) </li></ul><ul><ul><li>Enterprise Marketing Management Software </li></ul></ul><ul><ul><li>Plan, build, manage, execute and measure all marketing activities </li></ul></ul><ul><ul><li>Happy Birthday 15 Years! </li></ul></ul>I love Mar(H)keting!
  • 3. The Book http://www.newpathtoprofit.com <ul><li>Strategies, Plans, Case Studies and More… </li></ul><ul><li>A guide to help you become a Marketing Services … </li></ul>
  • 4. Before I Begin … @johnfoleyjr ON!
  • 5. Accolades <ul><li>Jetsetter Status on FourSquare </li></ul><ul><li>Ranked #14 as a Top CMO on Twitter in 2011 </li></ul><ul><li>2 nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category </li></ul><ul><li>One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010 - http://ilnk.me/SLMA50 </li></ul><ul><li>NAPL Soderstrom Society 2010 </li></ul><ul><li>MFSA - Luke Kaiser Education award 2011 </li></ul>
  • 6. What’s on the Agenda <ul><li>QR Codes – Why Should We Care? </li></ul><ul><li>Creation and Design </li></ul><ul><li>Best Practices for Implementation </li></ul><ul><li>Answers to Common Questions </li></ul>
  • 7. <ul><li>QR Codes: Why Should We Care? </li></ul>
  • 9. Results of USPS Promotion <ul><li>“ Nearly one third of all Standard Mail in the past two months contained a QR code” </li></ul><ul><li>Source: http://multichannelmerchant.com/printchannel/postal/usps-qr-code-promotion-0831jt1/ </li></ul>
  • 10. The Game-Changer
  • 11. July 2011 Statistics 58% of Americans between the ages of 25 and 34 now own a smartphone. 68% of smartphone owners access the internet/email on their handheld daily. Source: Pew Internet research and American life Project
  • 12. Knowledge is Spreading <ul><li>“ Almost half of all smartphones have downloaded an app capable of scanning a QR code” </li></ul><ul><li>Source: InternetRetailer.com: http://ilnk.me/9c89 </li></ul>
  • 13. Meet the QR Code 4296 7089
  • 14. Year of Birth = 1994 Term - QR code is a Registered Trademark - Denso Wave, Incorporated.
  • 15. QR = “Quick Response”
  • 16. Applications for Scanning
  • 17. Solution in Action
  • 18. Solution in Action
  • 19. <ul><li>QR Codes: Creation & Design </li></ul>
  • 20. Creation Options
  • 21. What To Look for In a Creator <ul><li>Can you change the URL? </li></ul><ul><li>Does the solution shorten the URL? </li></ul><ul><li>Bulk-Upload Capability </li></ul><ul><li>Measurement and Tracking? </li></ul>
  • 22. QReateAndTrack.com
  • 23. QR Options Other than URLs
  • 24. Simple vs. Complex
  • 25. Not Every Pixel is Needed
  • 26. Insert A Logo http://ilnk.me/QRLogo
  • 27. Color Choice Options <ul><li>Contrast is key! </li></ul><ul><li>Test, test, test! </li></ul>
  • 28. Use of Color, Logo, & Pattern Tips on how to do this: http://ilnk.me/QRPattern
  • 29. Important! Include Padding
  • 30. <ul><li>Super-Sized for Buildings & Billboards </li></ul>
  • 31. Business Card Size
  • 32. Custom QR Codes
  • 33. <ul><li>Best Practices for Implementing </li></ul><ul><li>QR Codes </li></ul>
  • 34. Shorten the URL!
  • 35. Provide Clear Directions
  • 36. Mobilize Your Content!
  • 37. Mobile Needs… Inquiry Forms Social Integration Easy to See & Click
  • 38. Mobile Networking
  • 39. Ask – Why Would You Scan? <ul><li>Provide Directions / Map </li></ul><ul><li>Click-to-Call or Click-to-SMS </li></ul><ul><li>To Easily Learn Important Details </li></ul><ul><li>To Opt-In for More Information </li></ul>
  • 40. Track, Measure, Test
  • 41. Track, Measure, Test
  • 42. <ul><li>How Do I… </li></ul>
  • 43. Make Money <ul><li>Custom QR Code Design </li></ul><ul><li>Mobile Website Creation </li></ul><ul><li>Build their Database! </li></ul>
  • 44. Make Money (cont.) <ul><li>Reporting </li></ul><ul><li>Multi-Channel (i.e. PURL vs. QR vs. Email, etc.) </li></ul>
  • 45. Create Personalized QR Codes
  • 46. Bulk/PURLs QR Codes (cont.) QReateAndTrack.com
  • 47. How to Create a Mobile Website <ul><li>Custom Code </li></ul><ul><li>Third Party Services </li></ul><ul><li>Mobile Website Building Applications </li></ul>
  • 48. Mobile CMS: Product Features What to look for? <ul><li>Easily Build Mobile Websites </li></ul><ul><li>Color-Scheme Pickers </li></ul><ul><li>WYSIWYG Editor </li></ul><ul><li>Form Builder </li></ul><ul><li>Real-Time Reporting </li></ul>http://iFlyMobi.com
  • 49. Templates For Different Needs
  • 50. Easy to Use Admin Features
  • 51. Color Scheme/Picker Options
  • 52. Mobile Forms <ul><li>For surveys, inquiries, lead generation, registrations, etc. </li></ul><ul><li>Specify response routing information for each form </li></ul>
  • 53. Don’t Forget Fundamentals <ul><li>Give a compelling reason to scan </li></ul><ul><li>Know your audience </li></ul><ul><li>Focus on the mobile experience </li></ul>
  • 54. Download QR Code Tool Kit TheQRToolKit.com
  • 55. Contact Me iFlyMobi.com QR Code
  • 56. Thank You! <ul><li>Any questions? </li></ul>
  • 57. How Can interlinkONE Help? <ul><li>QReateAndTrack.com </li></ul><ul><li>iFlyMobi.com </li></ul><ul><li>Call us with questions! 978-694-9992 </li></ul>

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