NarrowcastingHow to Make the Most of Existing Connections. Amy Vernon ...
This is what we’reencouraged to strive for #TheLabNYC | #Narrowcast
But what about these folks? #TheLabNYC | #Narrowcast
We Broadcast All The Time #TheLabNYC | #Narrowcast
But Who is Listening? #TheLabNYC | #Narrowcast
NAR·ROW·CAST verb (used without object) [nar-oh-kast, -kahst] To aim a program or programming at aspeci...
Why Narrowcasting?• People follow YOU for a reason Find out why they follow• You follow THEMfor a reason Grow your...
Narrowcasting Formula RESEARCH + ENGAGEMENT = GROWTH1. Researchwho you follow and what they are interested in broad...
RESEARCH + ENGAGEMENT = GROWTH Find the right people Find...
RESEARCH + ENGAGEMENT = GROWTH #TheLabNYC | #Narrowcast
RESEARCH + ENGAGEMENT = GROWTH #TheLabNYC | #Narrowcast
RESEARCH + ENGAGEMENT = GROWTH #TheLabNYC | #Narrowcast
RESEARCH+ ENGAGEMENT = GROWTH #TheLabNYC | #Narrowcast
RESEARCH+ ENGAGEMENT = GROWTH #TheLabNYC | #Narrowcast
RESEARCH+ ENGAGEMENT = GROWTH #TheLabNYC | #Narrowcast
RESEARCH+ ENGAGEMENT = GROWTH • Daily routine (start with 10 minutes a day) ...
How? Tools!RESEARCH ENGAGEMENTGROWTH (Schedule, Share & Repeat ) #TheLabNYC | #Nar...
Tools for RESEARCH + ENGAGEMENT = GROWTH #TheLabNYC | #Narrowcast
Tools for RESEARCH + ENGAGEMENT = GROWTH #TheLabNYC | #Narrowcast
Tools for RESEARCH + ENGAGEMENT = GROWTH #TheLabNYC | #Narrowcast
Tools for RESEARCH + ENGAGEMENT = GROWTH #TheLabNYC | #Narrowcast
Tools for RESEARCH + ENGAGEMENT = GROWTH #TheLabNYC | #Narrowcast
About UsInternet Media Labs is single-minded in itsdrive to create technology & services thatfocus on relevance, the socia...
Amy Vernon As General Manager of Social Marketing for Intern...
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Narrowcasting: How to Make the Most of Existing Connections

Having more fans and followers has become a metric by which businesses are often measured in the social space. However, if we look at how conversations happen on social media, it has become primarily a means for broadcasting. In this session for Marketing Profs' Digital Marketing World April virtual conference on Social Media Marketing, we discussed the concept of narrowcasting and how to mine your followers for the people and conversations you're really trying to reach.
Published on: Mar 3, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Narrowcasting: How to Make the Most of Existing Connections

  • 1. NarrowcastingHow to Make the Most of Existing Connections. Amy Vernon #TheLabNYC | #Narrowcast
  • 2. This is what we’reencouraged to strive for #TheLabNYC | #Narrowcast
  • 3. But what about these folks? #TheLabNYC | #Narrowcast
  • 4. We Broadcast All The Time #TheLabNYC | #Narrowcast
  • 5. But Who is Listening? #TheLabNYC | #Narrowcast
  • 6. NAR·ROW·CAST verb (used without object) [nar-oh-kast, -kahst] To aim a program or programming at aspecific, limited audience or sales market. Origin: 1770–80, for an earlier sense; narrow (broad ) cast Source: Dictionary.com #TheLabNYC | #Narrowcast
  • 7. Why Narrowcasting?• People follow YOU for a reason Find out why they follow• You follow THEMfor a reason Grow your network through their relevant connections• Not everyone wants to re-engage Focus on those who do #TheLabNYC | #Narrowcast
  • 8. Narrowcasting Formula RESEARCH + ENGAGEMENT = GROWTH1. Researchwho you follow and what they are interested in broadcasting/talking about2. Engage the followers you have by finding content of interest – Sometimes, it’s re-engaging by re-tweeting their content3. Grow your network by tracking which of their followers they engage with regularly or are of interest to you…Extending engagement will continue to grow your network. #TheLabNYC | #Narrowcast
  • 9. RESEARCH + ENGAGEMENT = GROWTH Find the right people Find the right people #TheLabNYC | #Narrowcast
  • 10. RESEARCH + ENGAGEMENT = GROWTH #TheLabNYC | #Narrowcast
  • 11. RESEARCH + ENGAGEMENT = GROWTH #TheLabNYC | #Narrowcast
  • 12. RESEARCH + ENGAGEMENT = GROWTH #TheLabNYC | #Narrowcast
  • 13. RESEARCH+ ENGAGEMENT = GROWTH #TheLabNYC | #Narrowcast
  • 14. RESEARCH+ ENGAGEMENT = GROWTH #TheLabNYC | #Narrowcast
  • 15. RESEARCH+ ENGAGEMENT = GROWTH #TheLabNYC | #Narrowcast
  • 16. RESEARCH+ ENGAGEMENT = GROWTH • Daily routine (start with 10 minutes a day) • List creation (easy with the right tools) • Schedule tweets to keep the momentum going #TheLabNYC | #Narrowcast
  • 17. How? Tools!RESEARCH ENGAGEMENTGROWTH (Schedule, Share & Repeat ) #TheLabNYC | #Narrowcast
  • 18. Tools for RESEARCH + ENGAGEMENT = GROWTH #TheLabNYC | #Narrowcast
  • 19. Tools for RESEARCH + ENGAGEMENT = GROWTH #TheLabNYC | #Narrowcast
  • 20. Tools for RESEARCH + ENGAGEMENT = GROWTH #TheLabNYC | #Narrowcast
  • 21. Tools for RESEARCH + ENGAGEMENT = GROWTH #TheLabNYC | #Narrowcast
  • 22. Tools for RESEARCH + ENGAGEMENT = GROWTH #TheLabNYC | #Narrowcast
  • 23. About UsInternet Media Labs is single-minded in itsdrive to create technology & services thatfocus on relevance, the social web and theenterprise. #TheLabNYC | #Narrowcast
  • 24. Amy Vernon As General Manager of Social Marketing for Internet Media Labs, Amy helps IML’s clients make the most out of their social marketing • 20 years in newspaper journalism • Part of the 1993 Pulitzer-winning Miami Herald staff • Top female submitter of all time on Digg.com • Secret passion: Spreadsheetsavernon@internetmedialabs.com @AmyVernon www.Facebook.com/AmyVernon @InternetLabs www.Facebook.com/InternetMediaLabs http://j.mp/AmyVGplus http://j.mp/IMLGplus www.internetmedialabs.com | #TheLabNYC | #Narrowcast

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