Native Ads:
How to Get Superior Results
Across Multiple Platforms
Benjamin Hansz
VP, International Client Management
...
900
Clients
3.5B
Downloads
3400
Apps
40 of the Top 50
Grossing Apps
What are Native Ads?
• Match form and function of
experience where placed
• Seen within content stream
• Feel less int...
Growth of Native Advertising Revenue
Source: BI Intelligence estimates, Interactive Advertising Bureau
$1.0 $1.3 $1.9 $2...
32% of respondents said the native ad “is an ad
I would share with a friend or family member”
versus just 19% for displa...
97% of mobile media buyers report native ads
are very or somewhat effective at
achieving branding goals.
-Sharethrough ...
Native ad spending on social media alone is
expected to grow from $3.1 billion this year to
$5.0 billion in 2017.
-BIA/...
Top Native Ad Sources on Mobile
• Facebook
Mobile ad revenue = 66% of total revenue (Q3)
• Twitter
Mobile ad revenue =...
Facebook
The Facebook Advantage
Reach
Volume
Long Term Value
Over 1.1B mobile users
With the right tools and tactics, you can ...
Highly Effective Native Ad Unit
• Unique targeting capabilities
• Appears in mobile newsfeed
• Looks similar to editori...
Twitter
Why Twitter?
• Reach
- 227M monthly active
mobile users
• Unique targeting
• Intent and Immediacy
Followers
Leverage brand
advocacy
Look-a-Likes
Find users similar to
your followers
Interests
Resonate w/ users
th...
MoPub
New Opportunities with Native Ads
• 2-5x increase in
conversions
• Minimal
customization
• Maximum reach
Title
Main...
Reach Across Leading Mobile Publishers
Results Delivered
Together Fiksu and MoPub Helped to:
• Increase CTR by 129%
• Increase conversion rate by 384%
• Decr...
The Fiksu Difference:
Expertise and Tools to Get the Most out of
Facebook, Twitter and MoPub
Fiksu for Facebook
Unique access to data
and access to buy media:
• Ads API Partner with Mobile
Measurement access
• ...
Fiksu MoPub DSP Integration
Industry-leading contextual targeting for mobile
“Fiksu is one of our largest, most efficien...
Thank You!
Want to talk?
Benjamin@fiksu.com
www.fiksu.com
@fiksu
Learn more: fiksu.com/resources
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Native Ads: How to Get Superior Results Across Multiple Platforms - Benjamin Hansz, Fiksu

As presented in the Mobile Monetization Summit 2014 http://www.mmsummit.com
Published on: Mar 3, 2016
Published in: Technology      
Source: www.slideshare.net


Transcripts - Native Ads: How to Get Superior Results Across Multiple Platforms - Benjamin Hansz, Fiksu

  • 1. Native Ads: How to Get Superior Results Across Multiple Platforms Benjamin Hansz VP, International Client Management Israel Mobile Summit– December 2, 2014
  • 2. 900 Clients 3.5B Downloads 3400 Apps 40 of the Top 50 Grossing Apps
  • 3. What are Native Ads? • Match form and function of experience where placed • Seen within content stream • Feel less intrusive • Increase likelihood users click Native Ad vs. Content
  • 4. Growth of Native Advertising Revenue Source: BI Intelligence estimates, Interactive Advertising Bureau $1.0 $1.3 $1.9 $2.7 $3.9 $5.7 $0.8 $1.0 $1.3 $2.0 $2.7 $3.4 $2.9 $5.6 $7.5 $9.2 $10.7 $11.9 $25.0 $20.0 $15.0 $10.0 $5.0 $- 2013 2014E 2015E 2016E 2017E 2018E Billions Native-style Display Sponsorship Social
  • 5. 32% of respondents said the native ad “is an ad I would share with a friend or family member” versus just 19% for display ads. -IPG Media Lab/Sharethrough (May 2013)
  • 6. 97% of mobile media buyers report native ads are very or somewhat effective at achieving branding goals. -Sharethrough (Sept. 2013)
  • 7. Native ad spending on social media alone is expected to grow from $3.1 billion this year to $5.0 billion in 2017. -BIA/Kelsey (December 2013)
  • 8. Top Native Ad Sources on Mobile • Facebook Mobile ad revenue = 66% of total revenue (Q3) • Twitter Mobile ad revenue = 85% of total revenue (Q3) • MoPub Unique access to multiple native ad networks
  • 9. Facebook
  • 10. The Facebook Advantage Reach Volume Long Term Value Over 1.1B mobile users With the right tools and tactics, you can generate unprecedented volumes of high quality users Highly granular targeting tools let you reach users with unique characteristics and interests
  • 11. Highly Effective Native Ad Unit • Unique targeting capabilities • Appears in mobile newsfeed • Looks similar to editorial content • Dedicated ad unit for apps links directly to the App Store
  • 12. Twitter
  • 13. Why Twitter? • Reach - 227M monthly active mobile users • Unique targeting • Intent and Immediacy
  • 14. Followers Leverage brand advocacy Look-a-Likes Find users similar to your followers Interests Resonate w/ users through their interests Keywords Target users tweeting specific words/terms Search Target users searching for specific keywords Location Narrow in on country, state, city or zip Mobile Reach users by device and platform Gender Increase relevance with gender targeting Tailored Target specific sets of users TV Research users talking about TV shows Unique Targeting
  • 15. MoPub
  • 16. New Opportunities with Native Ads • 2-5x increase in conversions • Minimal customization • Maximum reach Title Main Image Text CTA Text Icon image
  • 17. Reach Across Leading Mobile Publishers
  • 18. Results Delivered Together Fiksu and MoPub Helped to: • Increase CTR by 129% • Increase conversion rate by 384% • Decrease cost per install by 83%
  • 19. The Fiksu Difference: Expertise and Tools to Get the Most out of Facebook, Twitter and MoPub
  • 20. Fiksu for Facebook Unique access to data and access to buy media: • Ads API Partner with Mobile Measurement access • Programmatic media buying & optimization tools • Support Mobile Installs & Re-engagement Fiksu for Twitter Broad integration, expansive reach, and access to full suite of Twitter’s Mobile App Promotion products: • Ads API integration • Mobile App Conversion Tracking • Tailored Audiences Fiksu Social
  • 21. Fiksu MoPub DSP Integration Industry-leading contextual targeting for mobile “Fiksu is one of our largest, most efficient programmatic partners for in-app and performance marketing..” — Janae McDonough, Director, Exchange, MoPub 200k Peak Bids/Second 5B Requests/Day Top 10% MoPub CTR Rank
  • 22. Thank You! Want to talk? Benjamin@fiksu.com www.fiksu.com @fiksu Learn more: fiksu.com/resources

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