Working with Journalists as a PIO:
Five Dos and Don’ts
Ivan Oransky, MD
Executive Editor, Reuters Health
Adjunct Asst. Pro...
Don’t
1. Call to make sure I got your emailed press release
Don’t
1. Call to make sure I got your emailed press release
2. Pitch me stuff I never cover
In my case: basic science, fac...
Don’t
1. Call to make sure I got your emailed press release
2. Pitch me stuff I never cover
In my case: basic science, fac...
Don’t
1. Call to make sure I got your emailed press release
2. Pitch me stuff I never cover
In my case: basic science, fac...
Don’t
1. Call to make sure I got your emailed press release
2. Pitch me stuff I never cover
In my case: basic science, fac...
Don’t
4. Ask me to agree to an embargo that you plan to let
someone else break
Don’t
4. Ask me to agree to an embargo that you plan to let
someone else break
Don’t
4. Ask me to agree to an embargo that you plan to let
someone else break
Don’t
5. Send embargoed material before I’ve agreed to any
embargo, then expect me to uphold it
Don’t
5. Send embargoed material before I’ve agreed to any
embargo, then expect me to uphold it
Do
1. Convince your researchers to return my staff’s phone
calls -- by deadline
2. Get to know what I’m interested in, by ...
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Working with Journalists as a PIO: Five Do's and Don't's

Talk on how to be a good public information officer (PIO), 11/6/10, NASW, New Haven, CT
Published on: Mar 3, 2016
Published in: Technology      Business      
Source: www.slideshare.net


Transcripts - Working with Journalists as a PIO: Five Do's and Don't's

  • 1. Working with Journalists as a PIO: Five Dos and Don’ts Ivan Oransky, MD Executive Editor, Reuters Health Adjunct Asst. Professor, New York University Science, Health, and Environmental Reporting Program Blogger, Embargo Watch and Retraction Watch National Association of Science Writers New Haven, Connecticut November 6, 2010
  • 2. Don’t 1. Call to make sure I got your emailed press release
  • 3. Don’t 1. Call to make sure I got your emailed press release 2. Pitch me stuff I never cover In my case: basic science, facility openings, studies that haven’t been published or presented at a reasonably prestigious conference
  • 4. Don’t 1. Call to make sure I got your emailed press release 2. Pitch me stuff I never cover In my case: basic science, facility openings, studies that haven’t been published or presented at a reasonably prestigious conference 3. Embargo studies that are already published
  • 5. Don’t 1. Call to make sure I got your emailed press release 2. Pitch me stuff I never cover In my case: basic science, facility openings, studies that haven’t been published or presented at a reasonably prestigious conference 3. Embargo studies that are already published
  • 6. Don’t 1. Call to make sure I got your emailed press release 2. Pitch me stuff I never cover In my case: basic science, facility openings, studies that haven’t been published or presented at a reasonably prestigious conference 3. Embargo studies that are already published
  • 7. Don’t 4. Ask me to agree to an embargo that you plan to let someone else break
  • 8. Don’t 4. Ask me to agree to an embargo that you plan to let someone else break
  • 9. Don’t 4. Ask me to agree to an embargo that you plan to let someone else break
  • 10. Don’t 5. Send embargoed material before I’ve agreed to any embargo, then expect me to uphold it
  • 11. Don’t 5. Send embargoed material before I’ve agreed to any embargo, then expect me to uphold it
  • 12. Do 1. Convince your researchers to return my staff’s phone calls -- by deadline 2. Get to know what I’m interested in, by reading it, and seeing what I do on Twitter 3. Send me stuff you think I’d be interested in that isn’t from your institution 4. Send me stories from high-impact journals that don’t embargo 5. Convince your researchers not to talk in jargon

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