Prevent Blindness Oklahoma is a nonprofit organization
established in 1965. Their primary focus is preserving sight and
pr...
An Analysis of the Situation
• “The best kept secret in town”
• Little communication between Prevent Blindness
Oklahoma an...
An Analysis of the Organization
• Prevent Blindness Oklahoma operates under the
radar. They want to be more well known in ...
Our Public
We worked to build awareness of Prevent Blindness
Oklahoma among Oklahoma’s up and coming
teachers.
An Analysis of the Publics
• Networking with others in the field is key
• Have your elevator speech ready to engage
anyone...
Establishing Goals and Objectives
Formulating Action and Response Strategies
• Reputation management was the focus
o To b...
Developing the Message Strategy
• Message Source
o Spokesperson: Mike Moradi, Chairman of the Board
• Message Appeal
o Ke...
Tactics
• “Visual elements of a strategic plan”
• Interpersonal Tactics
o Opportunities to be face to face with the target...
News Media
Mike Moradi
Social Media - Instagram
Organizational Media
Advertising and Promotional Media
Prevent Blindness Oklahoma Program Ad
Promotional Sunglasses
Interpersonal Event
The Team
Emily Otness
Public Relations
Nonprofit Studies
May 2014
Elizabeth Byrd
Public Relations
Enterprise Studies
De...
Prevent Blindness Oklahoma Campaign Presentation: Bello, Byrd, DuBois, Otness
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Prevent Blindness Oklahoma Campaign Presentation: Bello, Byrd, DuBois, Otness

University of Oklahoma Jacqueline Bello, Elizabeth Byrd, Marissa DuBois and Emily Otness Prevent Blindness Oklahoma Public Relation Campaign
Published on: Mar 4, 2016
Published in: Education      Business      
Source: www.slideshare.net


Transcripts - Prevent Blindness Oklahoma Campaign Presentation: Bello, Byrd, DuBois, Otness

  • 1. Prevent Blindness Oklahoma is a nonprofit organization established in 1965. Their primary focus is preserving sight and preventing blindness through vision screenings in schools. Over the course of a semester. We worked to establish a public relations awareness campaign for Prevent Blindness Oklahoma.
  • 2. An Analysis of the Situation • “The best kept secret in town” • Little communication between Prevent Blindness Oklahoma and target publics • Vision for the future, but lacking in direction for implementation • Little dialogic communication available through the website
  • 3. An Analysis of the Organization • Prevent Blindness Oklahoma operates under the radar. They want to be more well known in the community. • They primarily serve children. Therefore, they hope to reach parents and teachers of these children. • More communication channels between the publics and the organization are needed
  • 4. Our Public We worked to build awareness of Prevent Blindness Oklahoma among Oklahoma’s up and coming teachers.
  • 5. An Analysis of the Publics • Networking with others in the field is key • Have your elevator speech ready to engage anyone with an interest in the organization • Show the publics how your organization makes an impact, instead of just telling • Because the website is the first point of contact for many potential publics, it must be kept up to date and engaging
  • 6. Establishing Goals and Objectives Formulating Action and Response Strategies • Reputation management was the focus o To build interest, awareness and understanding of Prevent Blindness Oklahoma • Awareness objective o “To educate 20 percent of future Oklahoma teachers at the University of Oklahoma about Prevent Blindness Oklahoma during their undergraduate education.” • Position Prevent Blindness Oklahoma in the Norman community as a unique nonprofit offering vital services for the eye care of school aged students
  • 7. Developing the Message Strategy • Message Source o Spokesperson: Mike Moradi, Chairman of the Board • Message Appeal o Key message: Prevent Blindness Oklahoma makes a difference in the vision of Oklahoma’s children o Fear, love, and guilt appeal • Verbal Communication o Ambassadors for the organization • Non-Verbal Communication o Images and symbols online and on promotional materials • “Our Vision is Vision”
  • 8. Tactics • “Visual elements of a strategic plan” • Interpersonal Tactics o Opportunities to be face to face with the target audience through events, educational fairs and presentations • Organizational media o Produced by the organization o Control the content, timing and presentation • News media o Provide credible information about the organization to an outside party for distribution • Advertising and promotional media o Controlled media that can be published inside or outside the organization
  • 9. News Media Mike Moradi
  • 10. Social Media - Instagram
  • 11. Organizational Media
  • 12. Advertising and Promotional Media Prevent Blindness Oklahoma Program Ad Promotional Sunglasses
  • 13. Interpersonal Event
  • 14. The Team Emily Otness Public Relations Nonprofit Studies May 2014 Elizabeth Byrd Public Relations Enterprise Studies December 2013 Jacqueline Bello Public Relations German May 2014 Marissa DuBois Public Relations Enterprise Studies May 2014