Embry RiddleAeronautical UniversityJames L. Goonan, DirectorInternational & Graduate AdmissionsPhone 386-226-7178Email: go...
University at a Glance• 100% Resources Dedicated to Aviation and Aerospace• It is the only fully accredited, aviation-orie...
Graduate ProgramsCollege of EngineeringMaster’sAerospace EngineeringMechanical EngineeringElectrical & ComputerEngineering...
Graduate ProgramsCollege of Arts &SciencesMaster’sHuman Factors &SystemsPh.D.Engineering PhysicsCollege of BusinessMBABusi...
Enrollment Snapshot 33,000 undergraduate and graduatestudents on three campuses Daytona Beach, FL 5,20017% of Ugrad Int’...
Daytona Beach CampusGraduate Students2009 2010 2011 2012 New 144 175 204 162 Int’l. 143 169 174 201 Total 506 593 608 5...
Steady Growth of InternationalStudents at Daytona Beach2009 2010 2011 2012 Total 713 788 814 864 +23% since 2009
Annual Marketing PlanOverviewInternational Situational AnalysisOpen Doors, Student Mobility Trends,Perceptions of Int’l St...
Targeted Countries inEmerging Markets Saudi Arabia UAE Scandinavia / Nordic Countries:Sweden, Norway, Denmark,Iceland
Marketing Strategies & Activities Embassy visits to identify needs and special cohorts(e.g., military, Saudi Airlines, et...
Contact information:James L. GoonanDirector of International & GraduateAdmissionsJames.Goonan@erau.eduOffice (386) 226-717...
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NAGAP Presentation 4 26-2013

National Assoication of Graduate Admissions Professionals
Published on: Mar 3, 2016
Published in: Education      
Source: www.slideshare.net


Transcripts - NAGAP Presentation 4 26-2013

  • 1. Embry RiddleAeronautical UniversityJames L. Goonan, DirectorInternational & Graduate AdmissionsPhone 386-226-7178Email: goonanj@erau.eduThe World’s Leader in Aviation and Aerospace Higher Education
  • 2. University at a Glance• 100% Resources Dedicated to Aviation and Aerospace• It is the only fully accredited, aviation-orienteduniversity in the world.• Daytona Beach has 5,100 students, 864 international17%• Approximately 600 graduate students and 200 areinternational• Safe Campus Environment• Teaching University with Small Classes (Average 27)• 16:1 Student to Faculty Ratio• Classes are all taught by professors and not teachingassistants
  • 3. Graduate ProgramsCollege of EngineeringMaster’sAerospace EngineeringMechanical EngineeringElectrical & ComputerEngineeringSoftware EngineeringUnmanned &Autonomous SystemsPh.D.Aerospace EngineeringCollege of AviationMaster’sAeronautical ScienceAeronauticsPh.D.Aviation
  • 4. Graduate ProgramsCollege of Arts &SciencesMaster’sHuman Factors &SystemsPh.D.Engineering PhysicsCollege of BusinessMBABusiness AdministrationAviation ManagementMSAviation Finance
  • 5. Enrollment Snapshot 33,000 undergraduate and graduatestudents on three campuses Daytona Beach, FL 5,20017% of Ugrad Int’l.34% of Grad Int’l. Prescott, AZ 1,700 Worldwide Campus 26,000
  • 6. Daytona Beach CampusGraduate Students2009 2010 2011 2012 New 144 175 204 162 Int’l. 143 169 174 201 Total 506 593 608 586 New +16% since 2009 Int’l. +40% since 2009
  • 7. Steady Growth of InternationalStudents at Daytona Beach2009 2010 2011 2012 Total 713 788 814 864 +23% since 2009
  • 8. Annual Marketing PlanOverviewInternational Situational AnalysisOpen Doors, Student Mobility Trends,Perceptions of Int’l Students,Economic/Currency, Industry Forecasts,US Graduate Enrollment Trends (CGS)Target Markets, Objectives, MarketingActivities, Budget
  • 9. Targeted Countries inEmerging Markets Saudi Arabia UAE Scandinavia / Nordic Countries:Sweden, Norway, Denmark,Iceland
  • 10. Marketing Strategies & Activities Embassy visits to identify needs and special cohorts(e.g., military, Saudi Airlines, etc.) Get contacts for placement officers in home countries Assistance in getting appointments Liaise with EducationUSA to gather further informationand identify recruitment events Schedule meetings with placement agencies in targetcountries Communicate with prospects and convert to enrolledstudents
  • 11. Contact information:James L. GoonanDirector of International & GraduateAdmissionsJames.Goonan@erau.eduOffice (386) 226-7178Toll Free (800) 862-2416