By Stephanie Crets
With popular titles such as How to Train Your Dragon and Shrek, DreamWorks is already a
household name....
loved characters mean they are loved by some of the widest demographics, and we plan on
reaching out to all of the influen...
of 2

Press Release - Omelet Dreamworks

Published on: Mar 4, 2016
Source: www.slideshare.net


Transcripts - Press Release - Omelet Dreamworks

  • 1. By Stephanie Crets With popular titles such as How to Train Your Dragon and Shrek, DreamWorks is already a household name. But now it’s teaming up with LA-based creative company, Omelet, to completely reinvent its retail strategy and engagement. The four-year deal gives Omelet all the rights to promote DreamWorks’ intellectual property with retailers in the United States, Canada, the United Kingdom and Latin America, utilizing both physical and digital experiences. Omelet has a diverse background and has been responsible for many successful retail campaigns, such as the customized Game of Thrones season three DVD box sets given to celebrities, Whole Food’s “Love Local” program to connect larger brands with local communities and the Xbox One commercials featuring Breaking Bad’s Aaron Paul. This partnership will launch Summer 2015. Omelet’s new Sports and Entertainment division, led by Charles Croft, plans to take all of DreamWorks existing assets and create more fan-driven customer engagement campaigns. DreamWorks’ characters are already hugely popular, so Omelet will use that as a jumping-off point to drive fans of all ages to stores for these unique retail experiences. “What’s exciting about a DreamWorks promotion is that we are tapping into a global fan community. This is not just about younger audiences, it is about the fans – all fans,” Croft tells Retail Merchandiser. “They have an insatiable appetite for experiences and there’s a shared love that connects individual fans with a broader community. We love fans because they are inherently social and they share their favorite content across their social media networks.” To do this, Omelet is working on adding digital experiences to bring “easy and instant fulfillment” to DreamWorks’ fans through digital rewards, virtual reality experiences and customizable content. Omelet plans to tie the physical aspect of shopping with a digital campaign so that people continue to be engaged with the DreamWorks products and characters long after they’ve made their purchases. “A DreamWorks fan engagement program will widely distribute content as part of the communications packages designed to attract people to the retailer,” Croft says. “What excited Omelet about working with DreamWorks is that the nature of DreamWorks’ best
  • 2. loved characters mean they are loved by some of the widest demographics, and we plan on reaching out to all of the influences across the social media landscape.” According to DreamWorks Head of Global Licensing Partnerships Brian Schwartz, Omelet will be the perfect “disruptive” force. “We’ve found the perfect partner for this exciting collaboration and look forward to a long and successful relationship,” he says. Both Omelet and DreamWorks are ready to convert fans’ passion for the characters into action to drive even more engagement. “Omelet has built its reputation by not only creating all forms of content but also understanding how the content is consumed across different media platforms,” Croft says. “We understand the role of influencers and their networks and we plan on using content to get people talking about a retailer before the promotion begins and long after the promotion ends.”

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