MONETIZE, AND RETAIN.
With the right technology you don’t have to choose between the two
C o n t e n t W o r t h V i e w i...
NATIVE ADS, INC.
As a publisher ourselves, we've experienced your
frustration.
We treat publishers differently, helping the...
DELIVERING BETTER RESULTS
NativeAds.com
Distributes content and native advertising in a personalized
experience for better...
Paid on CPM basis, click not required to be paid
Collapsible when there is no demand - will not
waste valuable real estate...
IN-STREAM VIDEO AD UNITS
Video auto-plays when video is 50% in view, auto-pauses when out of view.
Player will disappear w...
IAB BANNER AD UNITS
All standard desktop and mobile sizes
available.
Premium CPM option supports
passback tags
High fill op...
CONTENT RECOMMENDATION AD UNITS
Can be configured to show all ads, all internal content links, or a blend of both
Presentat...
APP AND GAME RECOMMENDATION AD UNITS
App & Game Discovery Anchor slides up when user swipes
down past minimum pixels you s...
OVERLAY AD UNITS
MOBILE DISCOVERY ANCHOR
IN-IMAGE
Overlay units have customizable
settings for frequency caps, and ad
unit...
AD UNIT SUMMARY
Notes for AdOps Managers:
*For all units, publisher stats will be presented as CPM, but it’s important to ...
710 – 1090 W. Pender St
Vancouver, BC V6E 2N7
Canada
JAMES YOUNG
SALES MANAGER
1-866-773-3540
James.young@nativeads.com
S:...
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NativeAds-Publisher-Deck-2015-james

Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - NativeAds-Publisher-Deck-2015-james

  • 1. MONETIZE, AND RETAIN. With the right technology you don’t have to choose between the two C o n t e n t W o r t h V i e w i n g
  • 2. NATIVE ADS, INC. As a publisher ourselves, we've experienced your frustration. We treat publishers differently, helping them keep users on their sites longer, while still monetizing the exit. WE'RE IN IT FOR THE LONG RUN WITH YOU. Let’s get started.
  • 3. DELIVERING BETTER RESULTS NativeAds.com Distributes content and native advertising in a personalized experience for better results. BEHAVIORAL CONTEXTUAL TRENDING COLLABORATIVE RT EXCLUSION IMPRESSION CAPPING REVENUE CTR RETARGETING WEIGHT (W) NOISE (N)USER RELEVANCE (U)
  • 4. Paid on CPM basis, click not required to be paid Collapsible when there is no demand - will not waste valuable real estate High Viewability You can choose between having the user leave your site when they click the in-stream ad, or land on a dynamic landing page on your site. If you decide to keep users on your site, you will only need to make one page dedicated to the campaign, which our advertisers will “share” dynamically as they buy your traffic. IN-STREAM AD ADVERTORIAL PAGE CAN ALSO RESIDE ON PROPERTY IN-STREAM AD UNITS
  • 5. IN-STREAM VIDEO AD UNITS Video auto-plays when video is 50% in view, auto-pauses when out of view. Player will disappear when video completes Pays on CPM, and can be served as a collapsible unit, or served with a passback tag when there is no coverage. Supports all devices, with a click to play version available on request (not recommended for publishers seeking maximum yield) AUTO-PLAY & AUTO-PAUSE
  • 6. IAB BANNER AD UNITS All standard desktop and mobile sizes available. Premium CPM option supports passback tags High fill option has 85%-100% fill in 150 countries (GREAT alternative to AdSense banners).
  • 7. CONTENT RECOMMENDATION AD UNITS Can be configured to show all ads, all internal content links, or a blend of both Presentation within the widget is customizable (image, headline, description) Always 100% fill.Paid on CPC basis.
  • 8. APP AND GAME RECOMMENDATION AD UNITS App & Game Discovery Anchor slides up when user swipes down past minimum pixels you set. The Recommendation widget supports up to 10 App & Game recommendation tiles. Both units pay on CPI, and have global coverage. APP & GAME DISCOVERY ANCHOR APP & GAME RECOMMENDATION WIDGET
  • 9. OVERLAY AD UNITS MOBILE DISCOVERY ANCHOR IN-IMAGE Overlay units have customizable settings for frequency caps, and ad unit triggers so you can balance the user experience with additional monetization DESKTOP DISCOVERY ANCHOR
  • 10. AD UNIT SUMMARY Notes for AdOps Managers: *For all units, publisher stats will be presented as CPM, but it’s important to consider how the advertiser pays to yield the best performance from each ad unit. *All ad units can be served server side via an Adserver, although it is ideal to have the Head code directly on the page, it can also be added just above the placement code in your adserver’s JavaScript creative text box. ADVERTISER PAYS BY DEVICES SUPPORTED COVERAGE PASSBACK SUPPORT REVENUE POTENTIAL In-Stream (premium content) CPM All Low-Mid Yes $$$$ In-stream (Video) CPM All Mid-High Yes $$$$ In-stream (Standard Content) CPC All High-100% No $$ IAB Native-in-Banner (Premium Content) CPM All Low-Mid Yes $$$$ IAB Native-in-Banner (Standard Content) CPC All High-100% Yes $ Content Recommendation CPC All High-100% No $$$ Content Discover Anchors CPC All High-100% No $$ App & Game Discovery Anchors CPI Best on Mobile or Tablet High-100% No $$$ App & Game Recommendations CPI Best on Mobile or Tablet High-100% No $$$ In-Image CPC All High-100% No $$
  • 11. 710 – 1090 W. Pender St Vancouver, BC V6E 2N7 Canada JAMES YOUNG SALES MANAGER 1-866-773-3540 James.young@nativeads.com S: SkypeJames.young Contact Us C o n t e n t W o r t h V i e w i n g

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