5 Prevalent Misapprehensions about Mobile Sales Force Automation
When you talk about mobilizing and automating daily activ...
software, human intervention is not needed at all. But, this is totally a false understanding
and what should be done is t...
of 2

Prevalent misapprehensions about mobile sales force automation

When you talk about mobilizing and automating daily activities of sales force, the terminology that hits your head and is amazingly getting popular is Mobile Sales Force Automation. It has become a technology driven with a lot of demand and advantages. With a sharp focus on integration between the mobile sales force and the corporate back office, it sets its eye on providing a scalable, real time and full proof information flow between the front end field force and the back end office support.
Published on: Mar 4, 2016
Published in: Technology      
Source: www.slideshare.net


Transcripts - Prevalent misapprehensions about mobile sales force automation

  • 1. 5 Prevalent Misapprehensions about Mobile Sales Force Automation When you talk about mobilizing and automating daily activities of sales force, the terminology that hits your head and is amazingly getting popular is Mobile Sales Force Automation. It has become a technology driven with a lot of demand and advantages. With a sharp focus on integration between the mobile sales force and the corporate back office, it sets its eye on providing a scalable, real time and full proof information flow between the front end field force and the back end office support. What you get is a all-inclusive end-to- end field force automation application, which lays stress on planning and executing field staff activities with accessibility to business critical information bang on time. As correctly, seen, Sales force automation possesses the authority to either let the business grow or come down. If done correctly, it becomes a boon to the business with minimal efforts, increased productivity and profitability. What goes wrong is the certain set of misunderstanding that people possess which leads to undesired results and implementation hassles. Let me run you through some of the most widespread misconceptions about Mobile Sales Force Automation and reasons for them being absolutely incorrect.  A comprehensive SFA solution can do all the work Organizations are under a terrible myth that once a Mobile SFA solution is implemented, there is least requirement to look at different manual operations which were a part of regular sales force activities. It is guessed that once the operations are done through the a Can do all the work Is a Marketing tool Similar to contact management Complex to implement Very costly
  • 2. software, human intervention is not needed at all. But, this is totally a false understanding and what should be done is there should be complete human observation and understanding at each stage of the project for smooth and effective business.  There is a strong similarity to contact management A robust Mobile SFA solution comprises of much more than mere contact management. It is a superset of contact management which also caters to diverse areas like sales forecasting, analysis and dashboard design, territory management and others. These functionalities prevail in all Mobile SFA systems.  It is meant for marketing Mobile SFA is synonymous to marketing automation, as people understand it as a tool to promote business. It is assumed that the sales teams will have to put in a lot of efforts and time to get hands on to the system. But, it is exactly the opposite. Such solutions are prepared mainly to make the life of sales staff easy and flexible and hence, it never is only a marketing tool.  Mobile SFA solutions are costly Yes, this was a fact a few years ago, when big companies offered sales force automation solutions with huge costs involved. Because of a few companies involved, there was less competition and hence, turned out expensive. Now a days, there are many efficient vendors who are offering multi tasking Mobile Sales Force Automation applications with desired requirements and prices, reaching out to any size and type of industry domain.  Sales force automation is quite complex Again, earlier, with difficult requirements like third party integrations, integration of legacy systems etc., SFA solutions proved to be quite complex in understanding and implementation. But with enterprises offering simplistic and robust applications, it now, is no more a complex job. Usability and flexibility are on a spree. For an easy and swift implementation, it is vital that there are no misconceptions while implementing a Mobile Sales Force Automation solution. SPEC INDIA’s ZooM – a flagship Mobile SFA solution, has been implemented at various Fortune 500 companies and is enriched with articulate and proficient features. Visit www.mobilesalesforceautomation.net and request a FREE DEMO to know more about this product.

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