Contact: Steven C. Philpott XtraMedium Communications LLC ...
Page 2XtraMedium Communications worked on behalf of Chicago Beverage Systems to explain the benefits of the 2011campaign t...
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Press Release 2011 Violence Stops Here Check Awarded

A press release announcing the winner of the 2011 Violence Stops Here contest.
Published on: Mar 4, 2016
Source: www.slideshare.net


Transcripts - Press Release 2011 Violence Stops Here Check Awarded

  • 1. Contact: Steven C. Philpott XtraMedium Communications LLC Phone 312.344.3037 E-mail steven@xtra-medium.comChicago Antiviolence Contest WinnerReceives AwardChicago Beverage Systems presents $2,000 cashscholarship for community-driven competition.Chicago, IL, January 30, 2012Kristen Williams is all smiles as she receives a check forwinning the 2011 Violence Stops Here competition.Kristin, a senior at Lindblom Math & Science Academywon the $2,000 grand prize with her performance ofan original rap entry.“We encourage Kristin to get involved in all sorts ofcreative endeavors.” says Melissa Williams, mother ofthe 17-year old and a Chicago police officer. “She Willie “JR” Smith (left) of Chicago Beverage Systems presentsplans to be a plastic surgeon, so this definitely helps a check for $2,000 to Kristin Williams (center) along withher with school in the fall.” Steven C. Philpott (right) of XtraMedium Communications.Tiara Platt of Simeon Career Academy won the $750 2nd place award with her original poem. Dakahari Ingram andCorey Bevil of Carter G. Woodson middle school collaborated to create an original rap to take home the $250 3rd placeaward. Their video entries can be viewed at www.ViolenceStopsHere.com.The 2011 Violence Stops Here contest was underwritten by Chicago Beverage Systems LLC as a New Media forCommunity Development campaign developed and managed by XtraMedium Communications LLC. The campaignincluded collaboration between the 51st Street Business Association, HOYCE Youth Center and several community-based organizations as a way of getting youth to think about and expressing ways of ending violence in theirneighborhoods.Chicago Beverage Systems supported the 2011 Violence Campaign by providing fundingfor all aspects of outreach, marketing, and the implementation of the social networkingstrategy. “It’s great that we could take an “outside the box” approach to help make animpact in the community.”, Willie “JR Smith of Chicago Beverage Systems.The Violence Stops Here contest began June 15th. Chicago Public School students ages 13– 19 from Chicago’s Chatham, Englewood, and Grand Boulevard communities submitteda short video from their cell phones or pc to ViolenceStopsHere.com to enter the contest.Each video was judged on: 1) creative expression, 2) relevance to the community, and3) number of online votes.Once approved by committee, contest entries received online votes by friends and family to determine the top entriesto compete in three live runoff performances at Lindblom Math & Science Academy, Phillips Academy and the finale atSimeon Career Academy. more
  • 2. Page 2XtraMedium Communications worked on behalf of Chicago Beverage Systems to explain the benefits of the 2011campaign to local City of Chicago councilmen (aldermen), keep their chiefs of staff informed of progress and generategoodwill across the 6-months of the campaign. The councilmen were excited to see Chicago Beverage Systems bringthe contest to their areas. rd th th 3 Ward Alderman, 15 Ward Alderman 6 Ward Alderman Pat Dowell Toni Foulkes Roderick T. Sawyer “Violence is a cancer “The Violence Stops “We need youth to destroying our youth Here Contest is an get involved in the and communities. We excellent way for our Violence Stops Here contest. It sparks must find more children to express creative solutions to pressing problem ofproductive ways to express our their views about our community. After violence and gets us all involved in thefrustration and seek more understanding all it is their every day reality (on the process.”with each other. The future of our streets and in the school, etc). Adultscommunities depends on the choices we can only imagine it. It is only ourmake today.” hypothesis, so who is better to tell the story than our children?”The Violence Stops Here performance showcases and competition werehosted by Chicago artists Justflo & Uneq’ka Nov. 3rd at Lindblom Math &Science Academy, Nov. 4th at Phillips Academy, and Nov. 10th at SimeonCareer Academy.Principals and educators from the host schools worked together withmembers of the 2011 Violence Stops Here committee to ensure the 2011 VSH Finale at Simeon Academycontest was a lasting success for their communities. In addition to the cash scholarship awards, the campaign concluded with six outdoor billboards promoting the winners and aldermen throughout Chicago’s Chatham, Englewood, and Grand Boulevard communities December 2011 through February 2012. One of six outdoor billboards with 2011 VSH winner and local aldermen. ###

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