Presents
 Increase Wego & Scooty brand awareness & recall Provide a platform for TEST DRIVES/experience of product Increase wa...
• Capitalizing on the market driver “MUSIC” and success of seasons of Super Singer till date• TG – 18 to 34 years
Total Registrations across 15 cities 80000 nos.
Mention in Limca book ofrecords for making 773children sing together onRadio in Ahmedabad
HumanFacebook PRC IVRS Malls /Float banners Office 568 700 17030 26535 32204 2491
Total no. of test drives 2608 Markets covered 20Avg. no. of audition days across marke...
Teasers Print Website ( plan...
Activity Snapshots
RC Office Auditions
TVS Bike Display Pics @ Malls
Test Drives @RC Office & Float
Paper Ad: Deccan Herald - 28th August 2012
Paper Ads: Deccan Herald - 31st August 2012
Print & Hoarding MumbaiDates Print Language Material Publication ...
Web Banner on 150000 Impressions 324503 Impressions1 PlanetRadiocity.com Web Banne...
TVS deliverables As discussed RJ mentions ...
S. No. City Print Delivered 1 Mumbai DN...
Canter Posters Banner Boys Auto backs BrandedAudition Ca...
S. No. City On Ground Plans Delivered Ba...
S. No. City On Ground Plans Delivered Banner ...
S. No. City On Ground Plans Delivered Banner Boys...
S. No. City On Ground Plans Delivered ...
Sl. Hydrab Ahemed Luckno ...
Investment/CPC Total Exposure =5000000/25905200 INR 0.19
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
National Radio City Super Singer (RCSS)
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National Radio City Super Singer (RCSS)

Published on: Mar 3, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - National Radio City Super Singer (RCSS)

  • 1. Presents
  • 2.  Increase Wego & Scooty brand awareness & recall Provide a platform for TEST DRIVES/experience of product Increase walk-ins @ TVS dealerships Direct involvement of the RC listeners through the only singing reality show on Radio
  • 3. • Capitalizing on the market driver “MUSIC” and success of seasons of Super Singer till date• TG – 18 to 34 years
  • 4. Total Registrations across 15 cities 80000 nos.
  • 5. Mention in Limca book ofrecords for making 773children sing together onRadio in Ahmedabad
  • 6. HumanFacebook PRC IVRS Malls /Float banners Office 568 700 17030 26535 32204 2491
  • 7. Total no. of test drives 2608 Markets covered 20Avg. no. of audition days across markets 8 Avg test drives in each market 130 Avg. Test drives in each day 16
  • 8. Teasers Print Website ( planetradiocity.com) Sweepers TV facebookJudges bytes & other Banner boys, leaflets &celeb bytes related to posters property Promos Canter RJ Mentions & OB Branded Cab/Float Links IVRS no. Hoardings & Mobile boards Live OB’s from on TV coverage & FCT ground Mall activations/ Auditions
  • 9. Activity Snapshots
  • 10. RC Office Auditions
  • 11. TVS Bike Display Pics @ Malls
  • 12. Test Drives @RC Office & Float
  • 13. Paper Ad: Deccan Herald - 28th August 2012
  • 14. Paper Ads: Deccan Herald - 31st August 2012
  • 15. Print & Hoarding MumbaiDates Print Language Material Publication Type24th August Mid Day English Ad space26th August Mid day English Advertorial23rd August DNA English Ad space23rd August HT English Ad space28th August Navshakti Marathi Ad space27th August Navshakti Marathi Editorial29th August Navshakti Marathi Editorial2nd Sept Navshakti Marathi Editorial
  • 16. Web Banner on 150000 Impressions 324503 Impressions1 PlanetRadiocity.com Web Banner on 150000 Impressions 165000 Impressions2 PlanetRadiocity.com FCT on Web Radio 1000 Seconds (40 Spots in case 1000 secs.3 of 25-sec spots) Show Integration on Web Radio 1 Show Integration 2 Show Integrations4 RJ Mentions on Web Radio 10 Mentions 10 Mentions5 Social Media Integration 10 Mentions 10 Mentions6
  • 17. TVS deliverables As discussed RJ mentions Promos/day No of days Total Promos Spot Duration Promo secondage Teaser Stage 4/day/city-320 20 4 1,600 30 seconds 48,000 Auditions Stage 4/day/city-960 20 12 4,800 30 seconds 1,44,000 Promo to catch SS live 4/day/city-560 20 7 2,800 25 seconds 70,000 SS live and voting 4/day/city-640 20 8 3,200 25 seconds 80,000Wild card Entry promos on availability 10 6 1,200 25 seconds 30,000 Total 2,480 13,600 3,72,000 Actual TVS deliverables delivered RJ mentions Promos/day No of days Total Promos Spot Duration Promo secondage Teaser Stage 10/day/city-800 30 4 2,400 60 seconds 1,44,000 Auditions Stage 10/day/city-2400 20 12 4,800 60 seconds 2,88,000Promo to catch SS live 10/day/city-1400 20 7 2,800 25 seconds 70,000 SS live and voting 10/day/city-1600 20 8 3,200 25 seconds 80,000Wild card Entry promos 3/day/city-360 10 6 1,200 25 seconds 30,000 Total 6,560 14,400 6,12,000
  • 18. S. No. City Print Delivered 1 Mumbai DNA, HT / Lokmat Mid day - 2, DNA - 1, Navshakti - 3, HT - 1 Deccan Herarld - 2 ads, 1 Hour Grand Finale coverage on 2 Bangalore Deccan Herarld, Suvarana News Suvarna TV,coverage of Launch & Auditions on Suvarna TV. 3 Delhi National Duniya & HT National Duniya - 6 ads & HT - 2 ads 4 Lucknow Amar Ujala Amar Ujala - 3 ads 5 Jaipur Dainik Navjyoti Dainik Navjyoti (6 ads) 6 Ahmedabad Sandesh/Divya Bhaskar Sandesh - 3 ads 7 Surat Sandesh/Divya Bhaskar Gujarat Guardian - 3 ads 8 Baroda Sandesh/Divya Bhaskar Divya Bhaskar - 3 ads 9 Pune Saakal Saakal - 2 ads, Femina - 1 ad, DNA - 1 ad 10 Nagpur Navbharat Navbharat - 2 ads 11 Hyderabad Vaartha & Scrollers on TV5 / HMTV Vaartha - 1 ad, The hans india - 1 ads, tv5 - 14 DAYS 12 Vizag Vaartha & Hans Hans - 2 ads, hmtv - 11 DAYS 13 Chennai Dinamalar / Hindu Dinamalar - 3 ads, TV Partner - Raj TV 14 Coimbatore Dinamalar / Hindu Dinamalar - 3 ads, TV Partner - Raj TV 15 Ahmednagar Saakal - 1 ad with dealer address 16 Sangli Saakal - 1 ad with dealer address 17 Nanded Saakal - 1 ad with dealer address Sakal 25*10 3 inserts 18 Akola Saakal - 1 ad with dealer address 19 Jalgaon Saakal - 1 ad with dealer address 20 Sholapur Saakal - 1 ad with dealer address
  • 19. Canter Posters Banner Boys Auto backs BrandedAudition Carbooth in Standees Magazine Printthe Mall outside Malls Mobile Hoarding
  • 20. S. No. City On Ground Plans Delivered Banner Boys 10 Days, Poster Outside Banner Boys 10 Days, Poster Outside colleges & music colleges & music Intsitutes. Mall Intsitutes. Audition Van for 10 days, Mall Branding @ 1 Mumbai Branding @ Fun Cinemas Auditions: Fun Cinemas Auditions: 1 Malls (1 weekend) & Colleges Malls & Colleges. Grand Finale: Mall & RC Office for 14 days. Grand Finale: Mall (1 day) Poster Outside colleges & music Poster Outside colleges & music Intsitutes.Float for 12 2 Bangalore Intsitutes. Auditions: Malls & Colleges days, Auditions: 1 no. Malls (2 weekends) & Colleges & (Use of float). Grand Finale: Mall RC Office (14 days). Grand Finale: 1 no. Mall (1 day) Banner Boys 8 Days, Poster Outside Banner Boys 10 Days, Poster Outside colleges & music colleges & music Intsitutes, Mall Intsitutes, Mall Branding @ Fun Cinemas TDI Mall (2 3 Delhi Branding @ Fun Cinemas TDI Mall nos.) Auditions: Malls (1 weekend), RC Office( 14 days) Auditions: Malls & Colleges. Grand & Colleges. Grand Finale: Mall ( 1 day) Finale: Mall Banner Boys 8 Days, Poster Outside Banner Boys 8 Days, Poster Outside colleges & music colleges & music Intsitutes, Mall Intsitutes, Mall Branding @ Fun Multiplex Auditions: 4 Lucknow Branding @ Fun Multiplex Auditions: Float for 8 days, Malls (2 weekends), RC Office( 14 days) Malls & Colleges. Grand Finale: Phoenix & Colleges. Grand Finale: 1 Mall (1 no.) Mall Banner Boys 8 Days, Poster Outside Banner Boys 10 Days, Poster Outside colleges & music colleges & music Intsitutes, Mall Intsitutes, Mall Branding @ Pink Square Mall & Mobile 5 Jaipur Branding @ MGF Mall/Pink Square Mall Hoarding for 30 days, Auditions: Float for 7 days, Malls Auditions: Malls & Colleges. Grand (1 weekend), RC Office ( 10 days) & Colleges. Grand Finale: Mall Finale: Mall (1 day)
  • 21. S. No. City On Ground Plans Delivered Banner Boys 10 Days, Poster Outside colleges & music Intsitutes, Mall Banner Boys 14 Days, Poster Outside colleges & music Intsitutes, Branding @ Iscon Mega Auto Backs promotion, LED screens/Hoarding (3 nos. for 15 6 Ahmedabad Mall/Ahmedabad Central Mall days),Mall Branding @ 2 nos. Mall Auditions: Malls (1 weekend) Auditions: Malls & Van Auditions. & Canter (10 days) Auditions. Grand Finale: Mall ( 1 day) Grand Finale: Mall Banner Boys 10 Days, Poster Outside Banner Boys 14 Days, Poster Outside colleges & music Intsitutes, colleges & music Intsitutes, Mall Hoardings (5 for 15 days) Mall Branding @ Iscon Mega 7 Surat Branding @ Iscon Mega Mall/Surat Mall/Surat Central Mall Auditions: Malls (1 weekend) & Canter Central Mall Auditions: Malls & Van Auditions (10 days) . Grand Finale: Mall (1 day) Auditions. Grand Finale: Mall Banner Boys 10 Days, Poster Outside colleges & music Intsitutes, Mall Banner Boys 10 Days, Poster Outside colleges & music Intsitutes, Branding @ Iscon Mega Hoarding (8 nos. for 20 days), Mall Branding @ Vadodara 8 Baroda Mall/Vadodara Central Mall Central Mall Auditions: Malls (1 weekend) & Canter Auditions Auditions: Malls & Van Auditions. (10 days). Grand Finale: Mall (1 day) Grand Finale: Mall Banner Boys 15 Days, Poster Outside Banner Boys 15 Days, Poster Outside colleges & music Intsitutes, colleges & music Intsitutes, Mall Mall Branding @ SGS & Phoenix Mall Auditions: Malls (1 9 Pune Branding @ SGS, Phoenix Mall weekend), RC Office (14 days) & Float ( 14 days), Colleges . Auditions: Malls & Colleges. Grand Grand Finale: Mall (1 day) Finale:Mall Banner Boys 15 Days, Poster Outside colleges & music Intsitutes, Mall Banner Boys 15 Days, Poster Outside colleges & music Intsitutes, 10 Nagpur Branding @ SGS, Phoenix Mall Mall Branding @ SGS, Phoenix Mall Auditions: Malls (3 days), Auditions: Malls & Colleges. Grand Float ( 14 days) & Colleges. Grand Finale: Mall ( 1 day) Finale: Mall
  • 22. S. No. City On Ground Plans Delivered Banner Boys 15 Days, Poster Banner Boys 15 Days, Poster Outside colleges & music Outside colleges & music Intsitutes Auditions: Malls (1 weekend) & float (14 11 Hyderabad Intsitutes Auditions: Malls & days) auditions, RC Office ( 14 days), Colleges. Grand float auditions Colleges. Grand Finale: Mall (1 day) Finale: Mall Banner Boys 15 Days, Poster Outside colleges & music Banner Boys 15 Days, Poster Outside colleges & music 12 Vizag Intsitutes Auditions: Malls & Intsitutes Auditions: Malls (3 days) & float (14 float auditions Colleges. Grand days)auditions Colleges. Grand Finale: Mall (1 day) Finale: Mall (WIP) Banner Boys, Poster Outside Banner Boys 14 days, Poster Outside colleges & music colleges & music Intsitutes Intsitutes Auditions: Mall (3 days), Float (2 nos. for 2 & Auditions: INOX, Ampa Skywalk 13 Chennai 10 days) & Colleges, RC Office( 14 days) Grand Finale: Mall & Colleges Grand Finale: Mall (1 day) Mall Banner Boys, Poster Outside Banner Boys 14 days, Poster Outside colleges & music colleges & music Intsitutes 14 Coimbatore Intsitutes Auditions: Brookfield Mall (1 weekend), RC Auditions: Brookfield Mall & Office( 10 days) & Colleges Grand Finale: Mall (1 day) Colleges Grand Finale: Mall
  • 23. S. No. City On Ground Plans Delivered 1 day audition @ TVS dealership, simultaneously leaflet 15 Ahmednagar 1 weekend audition in the Mall distribution by Banner boys at nearby high footfall area 1 day audition @ TVS dealership, simultaneously leaflet 16 Sangli distribution by Banner boys at nearby high footfall area. Finale conducted in auditorium with Bike display 1 day audition @ TVS dealership, simultaneously leaflet 17 Nanded 1 weekend audition in the Mall distribution by Banner boys at nearby high footfall area 1 weekend audition in an 1 day audition @ TVS dealership, simultaneously leaflet 18 Akola auditorium distribution by Banner boys at nearby high footfall area 1 day audition @ TVS dealership, simultaneously leaflet 19 Jalgaon distribution by Banner boys at nearby high footfall area 1 day audition @ TVS dealership, simultaneously leaflet 20 Sholapur distribution by Banner boys at nearby high footfall area
  • 24. Sl. Hydrab Ahemed Luckno Chenna Coimba BangalNo Deliverables Pune ad Nagpur ROM Vizag abad Baroda Surat Delhi w Jaipur i tore Mumbai ore Total1 Banner Boys 30000 45000 45000 3000 22500 25000 25000 25000 25000 25000 25000 20000 20000 32500 20000 Leaflets2 distributed 100000 60000 50000 10000 40000 25000 25000 25000 30000 30000 25000 20000 20000 40000 20000 Posters outside colleges &3 music inst 100000 200000 200000 0 30000 50000 50000 50000 100000 100000 100000 150000 170000 500000 150000 Mall4 branding 90000 135000 45000 0 45000 90000 36000 72000 180000 180000 3000 6000 6000 90000 42000 Live5 auditions 0 0 0 0 0 6000 6000 12000 12000 19000 7500 21000 10500 45000 560006 Grand Finale 6000 8000 300 500 6000 8000 6000 5000 150000 8000 7500 20000 18000 12000 150007 Print / TV 215200 11600 87600 46800 12400 100600 59600 600 886800 106200 20400 192200 109600 450000 272800 Auto backs /8 Floats 0 0 0 0 0 300000 300000 0 0 750000 0 50000 55000 75000 0 Canter /10 Hoardings 75000 75000 75000 0 75000 75000 70000 70000 50000 40000 41500 6000 6000 30000 13000 Print + TV + On Ground (Reach in 91472 000) 616200 534600 502900 60300 230900 679600 577600 259600 1433800 1258200 229900 485200 415100 1274500 588800 00 16758 On Air 204000 594000 264000 23000 39000 460000 95000 340000 6246000 582000 250000 418000 129000 4633000 2481000 000 IRS-2012 IRS-2012 IRS-2012 IRS-2012 IRS-2012 IRS-2012 IRS-2012 IRS-2012 RAM, WK 33- IRS-2012 IRS-2012 IRS-2012 IRS-2012 RAM, WK 33- IRS-2012 25905 Source (On Air) Q2 Q2 Q2 Q2 Q2 Q2 Q2 Q2 37 2012 Q2 Q2 Q2 Q2 37 2012 Q2 200
  • 25. Investment/CPC Total Exposure =5000000/25905200 INR 0.19

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