Jayden Kirby & Sierra Stephens
NATIONAL WESTERN
LIVESTOCK EXHIBITION
• 1906
• World’s Largest Stock Show by Animal Count.
• World’s Largest Carload and Pen Cattle Show
• Known as the “Super B...
It is our mission to serve producers and
consumers throughout the world by being the premier
Stock Show, Rodeo, Horse Show...
• Board of Directors
• Staff/Faculty/Interns
• Members
• Exhibitors
• Donors
• Scholarship Recipients
• Local, State, Nati...
• Marketing Department
• Livestock Department
• Horse/Rodeo Department
USE OF NEW MEDIA
• Billboards, Digital Boards
• Facebook, other websites
• Radio Stations, TV Shows
• Partners with 9NEWS
Commercial Spots
...
• Print Advertising
Breed Association Magazines
• e-blasts
• Buy/Trade with Companies
Breeders World
• Facebook, Instagram...
• National Western Website
• Print Ads
• Beginning more digital and website buys.
• Rodeo – Good General Public “Pull”
HOR...
• Analytics
Facebook
• Reports are gathered after every show.
• Track hits on website.
MEASURING MEDIA
SUCCESS
• Stock Show Pages
• Posts were very well liked and
commented on.
• Cheap and Fun!
• For 2016, Nate will have a new
compan...
• National Western Stock Show Facebook: 52,315
• National Western Stock Show Instagram: 5,074
• National Western Stock Sho...
• Clancy Anderson
Social Media & Marketing Coordinator
• http://nationalwestern.com
• National Western Stock Show Facebook...
NATIONAL WESTERN
2016
of 13

National Western

Published on: Mar 5, 2016
Source: www.slideshare.net


Transcripts - National Western

  • 1. Jayden Kirby & Sierra Stephens NATIONAL WESTERN LIVESTOCK EXHIBITION
  • 2. • 1906 • World’s Largest Stock Show by Animal Count. • World’s Largest Carload and Pen Cattle Show • Known as the “Super Bowl” of Livestock Shows. BACKGROUND
  • 3. It is our mission to serve producers and consumers throughout the world by being the premier Stock Show, Rodeo, Horse Show and center for year- round events. As a 501 (c)(3) charitable non-profit organization governed by the Western Stock Show Association’s Board of Directors, the National Western provides college and graduate level scholarships in agriculture and medicine for practice in rural areas. MISSION
  • 4. • Board of Directors • Staff/Faculty/Interns • Members • Exhibitors • Donors • Scholarship Recipients • Local, State, National and International Communities STAKEHOLDERS
  • 5. • Marketing Department • Livestock Department • Horse/Rodeo Department USE OF NEW MEDIA
  • 6. • Billboards, Digital Boards • Facebook, other websites • Radio Stations, TV Shows • Partners with 9NEWS Commercial Spots Banners on 9NEWS Website • “Visit Denver” MARKETING DEPARTMENT
  • 7. • Print Advertising Breed Association Magazines • e-blasts • Buy/Trade with Companies Breeders World • Facebook, Instagram, Twitter, Blogs LIVESTOCK DEPARTMENT
  • 8. • National Western Website • Print Ads • Beginning more digital and website buys. • Rodeo – Good General Public “Pull” HORSE AND RODEO DEPARTMENT
  • 9. • Analytics Facebook • Reports are gathered after every show. • Track hits on website. MEASURING MEDIA SUCCESS
  • 10. • Stock Show Pages • Posts were very well liked and commented on. • Cheap and Fun! • For 2016, Nate will have a new companion! NATE ON A GATE
  • 11. • National Western Stock Show Facebook: 52,315 • National Western Stock Show Instagram: 5,074 • National Western Stock Show Twitter: 5,725 • NWSS Livestock Facebook: 6,783 • NWSS Livestock Instagram: 2,736 • NWSS Livestock Twitter: 2,699 • NWSS Horse Facebook: 634 FRIENDS AND FOLLOWERS
  • 12. • Clancy Anderson Social Media & Marketing Coordinator • http://nationalwestern.com • National Western Stock Show Facebook RESOURCES
  • 13. NATIONAL WESTERN 2016

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