Hollywoods disc problemVideo nastyThe film business is slumping. It needs to start dealing directly withconsumersMar 17th ...
Text Comprehension :Find the words corresponding to the following definitions : 1. (Verb) To fall or sink suddenly 2. ...
Hollywoods disc problemVideo nastyThe film business is slumping. It needs to start dealing directly withconsumersMar 17th ...
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Nasty video with key

Published on: Mar 3, 2016
Published in: Entertainment & Humor      
Source: www.slideshare.net


Transcripts - Nasty video with key

  • 1. Hollywoods disc problemVideo nastyThe film business is slumping. It needs to start dealing directly withconsumersMar 17th 2011 | from the print editionIN “THE RING”, a Hollywood remake of a Japanese horror film, a videotape has a deadly effect onthose who watch it. In reality the opposite is happening: viewers are killing Hollywood’s home-videobusiness. People are rapidly discovering new ways of watching films at home that pose a gravethreat to the most profitable part of the film business.In America, by far the biggest home-entertainment market, spending on videotapes and discs hasdropped by 29% since 2004. Piracy is one reason. Another is the end of the format-replacementcycle: once you have a DVD of “Casablanca” you don’t need another one—and you probably won’tbuy a high-definition Blu-ray disc, either. But the big reason is the rise of cheap, convenient rentaloutfits like Redbox, which runs kiosks, and Netflix, which streams some films and sends othersthrough the post. The move from buying to renting is a calamity for Hollywood, a low-marginbusiness that has come to rely on disc sales to push films into profitability.Like music, newspapers and books before it, the film business has been disrupted by innovative,fast-moving distributors whose products have caught on with the public. Tinseltown’s (ndt :Hollywood’s) attempts so far to see off the threat have fallen flat, partly because the studios havefailed to co-ordinate their efforts. But if Hollywood moves quickly and boldly it should be able todisrupt the disrupters.Led by Sony, a consortium of studios, technology firms and retailers are working on a new way ofdistributing digital copies of films. The idea is that consumers will be able to buy the rights to filmsstored “in the cloud” and stream them to any device. That should make buying more appealing. Butit also gives the studios an opportunity to go straight to consumers.At the moment Hollywood is a business-to-business industry: it rents films to cinema chains andships discs to big-box retailers and rental firms. Digital distribution should allow it to become muchmore consumer-facing.The studios could greatly expand their efforts to sell films directly. They could offer to upgradeexisting DVDs to digital files. At a minimum, they could develop customer databases that they coulduse to refine their marketing campaigns. The studios are old-school advertisers: every year theyspend billions of dollars on scattershot campaigns that often hit the wrong people. Every dollar spenttrying to persuade a grandmother to see a Quentin Tarantino film is a dollar wasted (Quentin’sgranny excepted).Here’s looking at youDisney and Pixar are brands, but most studios are not. Nobody goes to see a film because it is madeby Fox. Increasingly though the films they release are brands—consider “Harry Potter” or “Pirates ofthe Caribbean”. The studios also employ actors and directors who are brands in their own right.They should market directly to people who love those brands.It will not be easy to take such a radical step. But the trail has been blazed by another medium.Record labels have been hit much harder by piracy and have seen retail outlets disappear. Theyhave been forced to deal directly with consumers. Lady Gaga’s website is run not by the pop starbut by Universal Music, which uses it, and the consumer information it collects, to sell directly to herfans. That outfit has become far better at mining consumer data than the film studios. A commonrefrain in Hollywood is that the film business must not go the way of music. In this sense, at least, itshould.
  • 2. Text Comprehension :Find the words corresponding to the following definitions : 1. (Verb) To fall or sink suddenly 2. (Noun) A person who watches television 3. (Adjective) Yielding advantageous returns or results, making money. 4. (Phrasal verb) Synonym: to depend on 5. (Phrasal verb) To become popular 6. (Phrasal verb) To defeat or stop (an enemy, opponent, problem etc.) 7. (Adverb) Act in a way that shows confidence or lack of fear 8. (Adjective) Having qualities that people like : pleasing or attractive 9. (Adjective) Covering a wide range in a random way; indiscriminate 10. (Noun) A trademark or distinctive name identifying a product or a manufacturer. 11. (Noun) A path through a forest, field, etc 12. (Verb) To move very quickly / to burn very brightly and intensely 13. (Adjective) Relating to the business of selling things directly to customers for their own use 14. (Noun) Also at the beginning of the text. A group of people working together in the same activity. Synonym: organization, company.
  • 3. Hollywoods disc problemVideo nastyThe film business is slumping. It needs to start dealing directly withconsumersMar 17th 2011 | from the print editionIN “THE RING”, a Hollywood remake of a Japanese horror film, a videotape has a deadly effect onthose who watch it. In reality the opposite is happening: viewers are killing Hollywood’s home-videobusiness. People are rapidly discovering new ways of watching films at home that pose a gravethreat to the most profitable part of the film business.In America, by far the biggest home-entertainment market, spending on videotapes and discs hasdropped by 29% since 2004. Piracy is one reason. Another is the end of the format-replacementcycle: once you have a DVD of “Casablanca” you don’t need another one—and you probably won’tbuy a high-definition Blu-ray disc, either. But the big reason is the rise of cheap, convenient rentaloutfits like Redbox, which runs kiosks, and Netflix, which streams some films and sends othersthrough the post. The move from buying to renting is a calamity for Hollywood, a low-marginbusiness that has come to rely on disc sales to push films into profitability.Like music, newspapers and books before it, the film business has been disrupted by innovative,fast-moving distributors whose products have caught on with the public. Tinseltown’s (ndt :Hollywood’s) attempts so far to see off the threat have fallen flat, partly because the studios havefailed to co-ordinate their efforts. But if Hollywood moves quickly and boldly it should be able todisrupt the disrupters.Led by Sony, a consortium of studios, technology firms and retailers are working on a new way ofdistributing digital copies of films. The idea is that consumers will be able to buy the rights to filmsstored “in the cloud” and stream them to any device. That should make buying more appealing. Butit also gives the studios an opportunity to go straight to consumers.At the moment Hollywood is a business-to-business industry: it rents films to cinema chains andships discs to big-box retailers and rental firms. Digital distribution should allow it to become muchmore consumer-facing.The studios could greatly expand their efforts to sell films directly. They could offer to upgradeexisting DVDs to digital files. At a minimum, they could develop customer databases that they coulduse to refine their marketing campaigns. The studios are old-school advertisers: every year theyspend billions of dollars on scattershot campaigns that often hit the wrong people. Every dollar spenttrying to persuade a grandmother to see a Quentin Tarantino film is a dollar wasted (Quentin’sgranny excepted).Here’s looking at youDisney and Pixar are brands, but most studios are not. Nobody goes to see a film because it is madeby Fox. Increasingly though the films they release are brands—consider “Harry Potter” or “Pirates ofthe Caribbean”. The studios also employ actors and directors who are brands in their own right.They should market directly to people who love those brands.It will not be easy to take such a radical step. But the trail has been blazed by another medium.Record labels have been hit much harder by piracy and have seen retail outlets disappear. Theyhave been forced to deal directly with consumers. Lady Gaga’s website is run not by the pop starbut by Universal Music, which uses it, and the consumer information it collects, to sell directly to herfans. That outfit has become far better at mining consumer data than the film studios. A commonrefrain in Hollywood is that the film business must not go the way of music. In this sense, at least, itshould.

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