Native Advertising:
An overview of the industry from forms to facts.
Native Advertising:
Definition-
 A form of paid media where the ad experience follows the natural form and
function of th...
Native Advertising:
Definition-
 Native advertising has emerged in the past year as:
 Effective And Successful
 Expensi...
Native Advertising:
Definition-
Native advertising
is editorial content
containing product
messages
Sponsor pays the
publi...
Native Advertising:
Forms-
In-feed Units:
Forbes and Yahoo
Paid Search Units:
Google and Bing
Recommendation Widgets:
Grav...
Native Advertising:
Things to Consider-
Form
Function
Integration
Buying and
Targeting
Measurement
Disclosure
Native Advertising:
Companies that Monetize Native Ads-
Facebook
Instagram
Pinterest
Times Inc.
Twitter
Tumblr.
Forbes
Wal...
Native Advertising:
Top Objectives of Native Ads-
Awareness Branding Brand
Affinity
Purchase
Intent
Native Advertising:
Why Go Native?
25% more
consumers
viewed native
ads.
2% more
viewed ads
vs. editorial
content
18% high...
Native Advertising:
Facts-
Americans spend an increased amount of time on their mobile devices:
Year: Hours:
2011 18
2014 ...
Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 ...
Work Cited:
 "7 Ways to Use Facebook Native Video to Better Connect With Your Fans." Social Media Examiner RSS. 14 July
2...
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Native Advertising Part 1 of 2

An overview of native advertising with a look at the forms, facts and other details.
Published on: Mar 3, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Native Advertising Part 1 of 2

  • 1. Native Advertising: An overview of the industry from forms to facts.
  • 2. Native Advertising: Definition-  A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed  Match the visual design of the experience they live within, and look and feel like natural content  Must behave consistently with the native user experience, and function just like natural content
  • 3. Native Advertising: Definition-  Native advertising has emerged in the past year as:  Effective And Successful  Expensive  Marketing Channel  It can be in print publications and in online news sources
  • 4. Native Advertising: Definition- Native advertising is editorial content containing product messages Sponsor pays the publication for placement It’s also called sponsored content How it works: Compiled by author from source sharethorugh.com
  • 5. Native Advertising: Forms- In-feed Units: Forbes and Yahoo Paid Search Units: Google and Bing Recommendation Widgets: Gravity and Outbrain Promoted Listing: Amazon and Foursquare IAB standard ads with Native Elements: Appssavvy and EA Custom: Pandora and Flipboard Compiled by author from source sharethorugh.com
  • 6. Native Advertising: Things to Consider- Form Function Integration Buying and Targeting Measurement Disclosure
  • 7. Native Advertising: Companies that Monetize Native Ads- Facebook Instagram Pinterest Times Inc. Twitter Tumblr. Forbes Wall Street Journal New York Times USA Today Compiled by author from source sharethorugh.com
  • 8. Native Advertising: Top Objectives of Native Ads- Awareness Branding Brand Affinity Purchase Intent
  • 9. Native Advertising: Why Go Native? 25% more consumers viewed native ads. 2% more viewed ads vs. editorial content 18% higher lift in purchase intent than banner ads 97% of media buyer report these ads to be effective in achieving branding goals Compiled by author from source sharethorugh.com
  • 10. Native Advertising: Facts- Americans spend an increased amount of time on their mobile devices: Year: Hours: 2011 18 2014 34 13% of Americans using mobile devices say they are willing to receive ads on their phones in exchange for services Exposure to mobile ads can produce a 45% lift in intent Native ads receive 52% more visual focus than banners Compiled by author from source sharethorugh.com
  • 11. Contact Us for the Full Presentation: Mediacontact USA Inc. 13575 58TH Street North #160 Clearwater, Fl. 33760 T: 727 538 4112 E: contact@mcusa.co www.mediacontactusa.com
  • 12. Work Cited:  "7 Ways to Use Facebook Native Video to Better Connect With Your Fans." Social Media Examiner RSS. 14 July 2015. Web. 16 Sept. 2015. <http://www.socialmediaexaminer.com/facebook-native-video/>.  "Brands Shifting From YouTube To Native Video On Twitter." Marketing Land. 14 Sept. 2015. Web. 16 Sept. 2015. <http://marketingland.com/brands-shifting-from-youtube-to-native-video-on-twitter- 142477?utm_source=marketo&utm_medium=email&utm_campaign=newsletter&utm_content=mday&mkt_tok=3 RkMMJWWfF9wsRonuq7JZKXonjHpfsX56ukvX6OygYkz2EFye+LIHETpodcMTcRlMr3YDBceEJhqyQJx>.  "Here's Why Native Video Works so Effectively." Adknowledge. 24 Apr. 2015. Web. 16 Sept. 2015. <http://www.adknowledge.com/blog/what-is-native-video-advertising/>.  "Native Advertising - The Official Definition." Native Advertising - The Official Definition. Web. 16 Sept. 2015. <http://www.sharethrough.com/nativeadvertising/>.  "Native Advertising Playbook." IAB.net. Web. 16 Sept. 2015. <http://www.iab.net/media/file/IAB-Native- Advertising-Playbook2.pdf>.  "Native Advertising Outlook 2014 and Beyond." Localmedia.org. Web. 16 Sept. 2015. <https://www.localmedia.org/wp- content/uploads/2014/07/01_830_NativeAdvertisingOutlookfor2014andBeyond_Josey-Compatibility-Mode.pdf>.  "Native Video Advertising: The Next Big Content Marketing Trend." CyberAlert Blog. Web. 16 Sept. 2015. <http://www.cyberalert.com/blog/index.php/native-video-advertising-the-next-big-content-marketing-trend/>.

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