Native Advertising:
An overview of Video native advertising, Facebook and Twitter.
Native Advertising:
Video- Definitions
Pre-Roll Video Advertising
Limited to 15 to 30 seconds
Auto plays before user-selec...
Native Advertising:
Video- Important Characteristics
Native
Videos Are
Earned
Media Gold
Mines
They’re
Editorially
Driven
...
Native Video: “Push” Video:
Format: Click-to-play
(Voluntary View)
Pre-roll
(Forces viewers to watch
ad)
Length: Typically...
Native Advertising:
Video- Facts
 29.3% exposed to the pre-roll ads, viewed companies as unfavorably or very
unfavorably....
Native Advertising:
Video- How to Tips
Go Long
Hook ‘Em With Entertainment And Information
Target Mobile
Measure Through E...
Native Advertising:
Using Facebook Native Video-
Preview
Long-Form
Content
Share
Daily Tips,
Tactics and
Advice
Record
Vid...
Native Advertising:
Interactions on Twitter-
Sourced from marketingland.com image from google.com
Native Advertising:
Video Types Posted on Twitter-
Sourced from marketingland.com image from google.com
Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 ...
Work Cited:
 "7 Ways to Use Facebook Native Video to Better Connect With Your Fans." Social Media Examiner RSS. 14 July
2...
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Native Advertising Part 2 of 2

An overview of native advertising with a look at Facebook and Twitter.
Published on: Mar 3, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Native Advertising Part 2 of 2

  • 1. Native Advertising: An overview of Video native advertising, Facebook and Twitter.
  • 2. Native Advertising: Video- Definitions Pre-Roll Video Advertising Limited to 15 to 30 seconds Auto plays before user-selected video content Native Video Advertising: Content-based and delivered fully integrated into the natural site experience They are user-initiated and do not have a limit video length compiled by author from sharethrough.com
  • 3. Native Advertising: Video- Important Characteristics Native Videos Are Earned Media Gold Mines They’re Editorially Driven Native Ads Can Take Many Forms Compiled by author from adknowledge.com
  • 4. Native Video: “Push” Video: Format: Click-to-play (Voluntary View) Pre-roll (Forces viewers to watch ad) Length: Typically over 30 seconds Typically 15 or 30 Seconds Marketing Goal: You want viewers to take action after the video Awareness Cost-Per-View (CPV): $0.20 to $0.25 $0.10 to $0.12 Clickthrough Rate: 5% to 8% 0.5% to 1% Earned Media: 36% is typical Native Advertising: Video- Important Characteristics Compiled by author from adknowledge.com
  • 5. Native Advertising: Video- Facts  29.3% exposed to the pre-roll ads, viewed companies as unfavorably or very unfavorably.  360 billion minutes are spent online by American consumers  24.6 Billion Americans streamed videos Content Volume increasing Video advertising attention decreasing compiled by author from sharethrough.com
  • 6. Native Advertising: Video- How to Tips Go Long Hook ‘Em With Entertainment And Information Target Mobile Measure Through Engagement Dig The Data Budget Big Customize To Devices Nail Down A Good Thumbnail Limit The Promotions 1: 2: 3: 4: 6: 7: 8: 9: 5: Complied by author from cyberalert.com
  • 7. Native Advertising: Using Facebook Native Video- Preview Long-Form Content Share Daily Tips, Tactics and Advice Record Videos on Location Answer Audience Questions Create Brief Explainer Videos Create Video Ads Use the Facebook Video Tab Compiled By author from socialmediaexaminer.com image from google.com
  • 8. Native Advertising: Interactions on Twitter- Sourced from marketingland.com image from google.com
  • 9. Native Advertising: Video Types Posted on Twitter- Sourced from marketingland.com image from google.com
  • 10. Contact Us for the Full Presentation: Mediacontact USA Inc. 13575 58TH Street North #160 Clearwater, Fl. 33760 T: 727 538 4112 E: contact@mcusa.co www.mediacontactusa.com
  • 11. Work Cited:  "7 Ways to Use Facebook Native Video to Better Connect With Your Fans." Social Media Examiner RSS. 14 July 2015. Web. 16 Sept. 2015. <http://www.socialmediaexaminer.com/facebook-native-video/>.  "Brands Shifting From YouTube To Native Video On Twitter." Marketing Land. 14 Sept. 2015. Web. 16 Sept. 2015. <http://marketingland.com/brands-shifting-from-youtube-to-native-video-on-twitter- 142477?utm_source=marketo&utm_medium=email&utm_campaign=newsletter&utm_content=mday&mkt_tok=3 RkMMJWWfF9wsRonuq7JZKXonjHpfsX56ukvX6OygYkz2EFye+LIHETpodcMTcRlMr3YDBceEJhqyQJx>.  "Here's Why Native Video Works so Effectively." Adknowledge. 24 Apr. 2015. Web. 16 Sept. 2015. <http://www.adknowledge.com/blog/what-is-native-video-advertising/>.  "Native Advertising - The Official Definition." Native Advertising - The Official Definition. Web. 16 Sept. 2015. <http://www.sharethrough.com/nativeadvertising/>.  "Native Advertising Playbook." IAB.net. Web. 16 Sept. 2015. <http://www.iab.net/media/file/IAB-Native- Advertising-Playbook2.pdf>.  "Native Advertising Outlook 2014 and Beyond." Localmedia.org. Web. 16 Sept. 2015. <https://www.localmedia.org/wp- content/uploads/2014/07/01_830_NativeAdvertisingOutlookfor2014andBeyond_Josey-Compatibility-Mode.pdf>.  "Native Video Advertising: The Next Big Content Marketing Trend." CyberAlert Blog. Web. 16 Sept. 2015. <http://www.cyberalert.com/blog/index.php/native-video-advertising-the-next-big-content-marketing-trend/>.

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