Created by: Courtney Bryggman, Christian Perdikis & Jerad Stalinski
Sports Drink User
Demographics
 Male teen/young adults
 62% of age 18-24 drink sports drinks
 49% of men drink sports d...
Consumption By Race
Sports Drink’s Problem
Recognition
 High Fructose Corn Syrup
 Due to alarming obesity rates consumers are
looking for be...
Different Beverage Options
 Organic
 Has very high restrictions for obtaining the label
“organic”
 Best alternative to ...
Sports Beverage Industry VS.
“All Natural” Beverage Industry
 All Natural Beverages
 Since 2009 natural beverages
indust...
Consumption of
Natural/Organic Beverages
 86 % said they bought organic/and or natural
beverages in the past year
 44% b...
PowerAde Prevail
 Prevail is going to be an all-natural addition
to PowerAde's product line
 Contain natural ingredients...
Industry Competition
 Industry Competition:
 Kraft
 Kellogg
 Dean Foods
 General Mills
 Pepsi-Co
Competitors
(product launch analytics)
 Direct Competition
 Gatorade
 “Natural”
 Campbell's
 V8 V-Fusion + Energy
 A...
Improvements/Changes
 We plan to substitute high fructose corn syrup to a Stevia Sweetener
 An all natural zero-cal swee...
Sustainability
New Bottle Materials
 70% of plastic bottles end up and landfills
 New bottle design will be made with Bi...
Pricing
 All natural ingredients, and bio degradable plastic
 More expensive than regular produced beverages
 Price wil...
CONSUMER PRECEPTION
 In order to change consumer perception about sports energy drinks to convert
them to users of “all n...
Smartphone App
 Powerade's Hydration Station
 A free application that can be downloaded for all smartphones
 User's can...
App Integration
 App will be able to connect to your FB
 This will help promoting Prevail as well
as Hydration Station A...
Bibliography
 Data Taken from the following sources:
 Mintel
 U.S. National Library of Medicine
 Coca-Cola
 Nutrition...
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Powerade - Prevail

The project was given to my group and I, in our Consumer Behavior class. The object of the project was to take notice of up and coming trends going on and then find out what consumers want. Then find a company who is in that industry and design a product for them to get into that specific market and the evidence to back it up. Data was taken directly from sources provided by the school that we had to go and search for.
Published on: Mar 4, 2016
Published in: Design      
Source: www.slideshare.net


Transcripts - Powerade - Prevail

  • 1. Created by: Courtney Bryggman, Christian Perdikis & Jerad Stalinski
  • 2. Sports Drink User Demographics  Male teen/young adults  62% of age 18-24 drink sports drinks  49% of men drink sports drinks  33% of women drink sports drinks
  • 3. Consumption By Race
  • 4. Sports Drink’s Problem Recognition  High Fructose Corn Syrup  Due to alarming obesity rates consumers are looking for beverages with different substitutes  No use of ALL NATURAL ingredients  PowerAde provides minimal nutritional benefits other than energy from their formulated Ion4 (a combination of electrolytes)
  • 5. Different Beverage Options  Organic  Has very high restrictions for obtaining the label “organic”  Best alternative to sports beverages  Most expensive beverage  All natural  Has loose restrictions on the label “all natural”  Better alternative to sports beverages  Cheaper than Organic, more expensive than regular beverages
  • 6. Sports Beverage Industry VS. “All Natural” Beverage Industry  All Natural Beverages  Since 2009 natural beverages industry has seen 29% growth  With continued growth, prices should eventually decrease  Research indicates that nutrition drives usage  59% of purchases are driven by consumers drive to have their children eat healthier  Sports Beverage  Consumption has reached a plateau between 2004-2009  Segment remains challenged by growing number of products positioned as alternatives to sports drinks  Overall consumption levels have decreased every year since 2004  Most women hate the taste of sports beverages
  • 7. Consumption of Natural/Organic Beverages  86 % said they bought organic/and or natural beverages in the past year  44% buy nearly the same amount of organic/natural beverages from the previous year  25% are buying even more organic/natural products than the previous year
  • 8. PowerAde Prevail  Prevail is going to be an all-natural addition to PowerAde's product line  Contain natural ingredients such as  Sea salt additive  Electrolyte enhanced  Stevia sweetener  Fiber  Slimmer bottle design made with bio- degradable plastic
  • 9. Industry Competition  Industry Competition:  Kraft  Kellogg  Dean Foods  General Mills  Pepsi-Co
  • 10. Competitors (product launch analytics)  Direct Competition  Gatorade  “Natural”  Campbell's  V8 V-Fusion + Energy  Arizona Ice Tea  Coco-Zona
  • 11. Improvements/Changes  We plan to substitute high fructose corn syrup to a Stevia Sweetener  An all natural zero-cal sweetener used as a dietary supplement  Its actually sweeter than sugar and fructose, so you can increase taste without increasing calories  It also has no carbohydrates attached so it has no side effects on your health  Use all Natural Ingredients from real fruits  Will provide natural carbohydrates vs. carbohydrates that come from high fructose corn syrup  Will also contain natural fruits such as coconut water, fruit juice, as well as the natural electrolytes, and vitamins that come naturally from those ingredients
  • 12. Sustainability New Bottle Materials  70% of plastic bottles end up and landfills  New bottle design will be made with Bio-plastics  Materials used  Are deemed "food grade" by the FDA  Create 60% less greenhouse gas  Uses 50% less non-renewable energy  Cost to make is only 5-10% more than regular plastic bottles  Bottles de-compose in about 90 days
  • 13. Pricing  All natural ingredients, and bio degradable plastic  More expensive than regular produced beverages  Price will be competitive with our direct competitors  Gatorade “Natural” $1.50  Campbell’s “V8 V-Fusion + Energy” $1.99  Arizona Ice Tea “Coco-Zona” $2.25  Prevail will be formulated to price anywhere between $1.50 – 2.50
  • 14. CONSUMER PRECEPTION  In order to change consumer perception about sports energy drinks to convert them to users of “all natural” sports energy drinks we must first:  Educate consumer on benefits of “all natural” drinks vs. sports energy drinks  Labels  40% increase of awareness of clearly labeled ingredients  21% more likely to buy product if detailed health benefits are listed  22% more likely to purchase product that states “all-natural”  Noticeable difference in price  Mintel Reports see trends that consumers are willing to pay more for beverages if perceive the beverage to be a value-added product  Convey that ingredients are “all natural”  Convey how the customer contributes to sustainability
  • 15. Smartphone App  Powerade's Hydration Station  A free application that can be downloaded for all smartphones  User's can input personal information  Height  Weight  Eating habits  Activity levels  Drinking habits  Users can punch in their daily intake of PowerAde beverages as well as regular water  The application will then tell them if they are at optimal hydration
  • 16. App Integration  App will be able to connect to your FB  This will help promoting Prevail as well as Hydration Station App  In addition to the App we suggest PowerAde, re-creates a whole new website dedicated to their product lines, and staying healthy  Currently there website redirects you right to their FB page  Inform customers about nutritional information  Provide ways to keep in shape  Include exercises, blogs from certified specialists, as well as diet plans
  • 17. Bibliography  Data Taken from the following sources:  Mintel  U.S. National Library of Medicine  Coca-Cola  Nutrition Connection  Data Monitor  Nature Works LLC  USA Today

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