The Power of Collaboration
Working together to advance a collective vision
Thinking as a Community
2© 2013 National Arts Strategies.
Strategic
Thinking
Integrated
Action
Planning &
Communication
Co...
Our Plan for Today
3© 2014 National Arts Strategies.
8:30 – 9:00 Integrated Action Wrap Up
9:00 – 9:30 Collective Impact
9...
Collective Impact
Creating more value as a community
© 2013 National Arts Strategies.
4
What Are the Limits of Acting Alone?
5© 2014 National Arts Strategies.
A Model for Collective Impact
6© 2014 National Arts Strategies.
Common
Agenda
Mutually
Reinforcing
Activities
Shared
Measu...
Common
Agenda
Mutually
Reinforcing
Activities
Shared
Measurement
Continuous
Communication
Backbone
Organization
Promise:
“...
Common
Agenda
Mutually
Reinforcing
Activities
Shared
Measurement
Continuous
Communication
Backbone
Organization
Promise:
“...
Common
Agenda
Mutually
Reinforcing
Activities
Shared
Measurement
Continuous
Communication
Backbone
Organization
Tools for ...
Common Challenges
What challenges do we face that would benefit
from collective action?
© 2013 National Arts Strategies.
10
Collective Solutions
Working together so solve common challenges
© 2013 National Arts Strategies.
11
Moving to Action
Exploring next steps for collective action
© 2013 National Arts Strategies.
12
A Closer Look at Marketing
Thoughts about the “right side of the canvas”
© 2013 National Arts Strategies.
13
What Happens When…
14© 2014 National Arts Strategies.
http://www.youtube.com/watch?v=hnOPu0_YWhw
Marketing Strategy
15© 2014 National Arts Strategies.
Integrated Marketing
16© 2014 National Arts Strategies.
Programs Promotion
Place Price
Value
Promise
Challenge #1: New Audiences
17© 2014 National Arts Strategies.
http://www.youtube.com/watch?v=2lXh2n0aPyw
Change the Game for New Audiences?
18© 2014 National Arts Strategies.
http://www.artsmia.org/foot-in-the-door-4/
Challenge #2: Customer Relationships
19© 2014 National Arts Strategies.
http://vimeo.com/album/2243637/video/60866006
Challenge #3: Channel Options
20© 2014 National Arts Strategies.
http://www.youtube.com/watch?v=D7o7BrlbaDs
Challenge #4: Social Media
21© 2014 National Arts Strategies.
http://www.youtube.com/watch?v=a6W2ZMpsxhg
Challenge #5: Collective Marketing
22© 2014 National Arts Strategies.
Common
Agenda
Mutually
Reinforcing
Activities
Shared...
A Look at Our Day
Brief reflection on the day and plans for tomorrow
© 2014 National Arts Strategies.
23
A Model for Collective Impact
24© 2014 National Arts Strategies.
Common
Agenda
Mutually
Reinforcing
Activities
Shared
Meas...
Key Ideas to Take With You
 The value you can create for your communities can be
greater when you think about working tog...
Thank you
26© 2013 National Arts Strategies.
of 26

NAS Seminar - Creating Value - Day 4

Day 4 for NAS seminar in Oman on creating value and strategic thinking. There are several exercises on this day which don't have slides. I've dropped a few things where I don't have rights to share the content online. We made some adjustments to the day to address specific questions from the participants related to marketing strategy and organizational design.
Published on: Mar 3, 2016
Published in: Government & Nonprofit      Business      
Source: www.slideshare.net


Transcripts - NAS Seminar - Creating Value - Day 4

  • 1. The Power of Collaboration Working together to advance a collective vision
  • 2. Thinking as a Community 2© 2013 National Arts Strategies. Strategic Thinking Integrated Action Planning & Communication Collective Action Community Value
  • 3. Our Plan for Today 3© 2014 National Arts Strategies. 8:30 – 9:00 Integrated Action Wrap Up 9:00 – 9:30 Collective Impact 9:30 – 10:15 Common Challenges 10:30 – 11:30 Collective Solutions 11:30 – 12:00 Moving to Action 1:15 – 2:00 A Closer Look at Marketing Strategy 2:00 – 3:00 Topics You Raised - Q & A 3:00 – 3:30 Reflection on the Day
  • 4. Collective Impact Creating more value as a community © 2013 National Arts Strategies. 4
  • 5. What Are the Limits of Acting Alone? 5© 2014 National Arts Strategies.
  • 6. A Model for Collective Impact 6© 2014 National Arts Strategies. Common Agenda Mutually Reinforcing Activities Shared Measurement Continuous Communication Backbone Organization Adapted from FSG.org
  • 7. Common Agenda Mutually Reinforcing Activities Shared Measurement Continuous Communication Backbone Organization Promise: “Creative Hub” One-on-One Negotiation Program-level outputs, “hub” level outcomes Distributed among staff NOMA How This Works at <> 7© 2014 National Arts Strategies.
  • 8. Common Agenda Mutually Reinforcing Activities Shared Measurement Continuous Communication Backbone Organization Promise: “Support cradle to career” Negotiated programs Diverse Activity Metrics, Shared Outcome Measures 2 Hours Every 2 Weeks for 3 Years Strive dedicated staff and budget Community-Wide: The Strive Partnership 8© 2014 National Arts Strategies. Adapted from FSG.org
  • 9. Common Agenda Mutually Reinforcing Activities Shared Measurement Continuous Communication Backbone Organization Tools for Creating Collective Impact 9 © 2014 National Arts Strategies. Business Model Canvas Logic Model Positioning Statement
  • 10. Common Challenges What challenges do we face that would benefit from collective action? © 2013 National Arts Strategies. 10
  • 11. Collective Solutions Working together so solve common challenges © 2013 National Arts Strategies. 11
  • 12. Moving to Action Exploring next steps for collective action © 2013 National Arts Strategies. 12
  • 13. A Closer Look at Marketing Thoughts about the “right side of the canvas” © 2013 National Arts Strategies. 13
  • 14. What Happens When… 14© 2014 National Arts Strategies. http://www.youtube.com/watch?v=hnOPu0_YWhw
  • 15. Marketing Strategy 15© 2014 National Arts Strategies.
  • 16. Integrated Marketing 16© 2014 National Arts Strategies. Programs Promotion Place Price Value Promise
  • 17. Challenge #1: New Audiences 17© 2014 National Arts Strategies. http://www.youtube.com/watch?v=2lXh2n0aPyw
  • 18. Change the Game for New Audiences? 18© 2014 National Arts Strategies. http://www.artsmia.org/foot-in-the-door-4/
  • 19. Challenge #2: Customer Relationships 19© 2014 National Arts Strategies. http://vimeo.com/album/2243637/video/60866006
  • 20. Challenge #3: Channel Options 20© 2014 National Arts Strategies. http://www.youtube.com/watch?v=D7o7BrlbaDs
  • 21. Challenge #4: Social Media 21© 2014 National Arts Strategies. http://www.youtube.com/watch?v=a6W2ZMpsxhg
  • 22. Challenge #5: Collective Marketing 22© 2014 National Arts Strategies. Common Agenda Mutually Reinforcing Activities Shared Measurement Continuous Communication Backbone Organization The Pittsburgh Arts Community Database: Big-business marketing for arts nonprofits Use the Pittsburgh Arts Community Database to save time and money by streamlining your access to substantial, targeted, arts patron data. Forty-nine arts organizations have uploaded specific demographic and patron information for over 550,000 unique households. PACD allows you to expand your reach to other known arts attendees through simple and easy mailing list trades with other organizations. And, PACD matches patron data from powerful, national marketing databases
  • 23. A Look at Our Day Brief reflection on the day and plans for tomorrow © 2014 National Arts Strategies. 23
  • 24. A Model for Collective Impact 24© 2014 National Arts Strategies. Common Agenda Mutually Reinforcing Activities Shared Measurement Continuous Communication Backbone Organization Adapted from FSG.org
  • 25. Key Ideas to Take With You  The value you can create for your communities can be greater when you think about working together  The tools that help you think strategically for your organization help you think about collective impact too  The Ministry gives you an advantage in collective impact – you already have a “backbone organization”  Marketing strategy is another place where integrated, consistent action is key to creating value and outcomes. 25© 2013 National Arts Strategies.
  • 26. Thank you 26© 2013 National Arts Strategies.

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