Using Social Media to Provide a
Menu of Communication Offerings

Dr. Joe Mazza!
leadlearner.com!
April 9, 2014 at 2:15-3:30...
Today’s Resource Links
•  On Twitter? Use #FCEconf14 to share your learning today
•  My website: Leadlearner.com
•  Visit...
My work
•  Father to Mark, Husband to Lauren
•  K-12 Director for Connected Teaching, Learning &
Leadership (NPSD) Follow ...
3 COMMON THEMES THAT RUN THROUGHOUT
4
NO WHERE ELSE I’D RATHER BE
Creating partnerships we’d want for our own kids
7
Commodore 64 kid
#fceconf14
#fceconf14
Connecting Schools in a Digital Age
#FCEconf14
#FCEconf14
Hubbard Woods School (K-4)!
Winnetka, Illinois
Supporting Post: 3 investment good
leaders make in creating other leaders
#...
Community-building
through technology
WGST - Hubbard Woods
Supporting Publication: Methods
That Matter II (2005)
#fceconf14
COMMUNITY - BUILDING

Collaborative!
Transparent!
Relationship-driven!
Builds trust!
Implemented with (not to)!
Partnershi...
COMMUNITY -
BUILDING

Collaborative!
Transparent!
Relationship-driven!
Builds trust!
Implemented with (not to)!
Partnershi...
!
8
Partners in Education: A Dual Capacity-Building Framework for Family–School Partnerships
Figure 2: The Dual Capacity-B...
Collaborate by default

Shared problem !
Shared action plan!
Shared research !
Shared actions!
Shared next steps!
Shared p...
Image credit: http://www.secularstudents.org
Family engagement insanity = continuing
to expect parents to come to us...
#f...
Schools Must Meet Parents Where They
Are If They Are Committed to Building &
Maintaining Home-School Partnerships
•  180,0...
Where to begin?
Invest in Communication Without
Technology
Beyond the Bakesale (2007) - Four Core Beliefs
#fceconf14
FACE
Family And Community Engagement
Dr. Joyce Epstein
Dr. Karen Mapp
Dr. Anne Henderson
Dr. Steve Constantino
The rese...
Welcome. Honor. Respect.
#FCEconf14
TABLE TALK
In 2 minutes, share 1 (bad) to 5
(good) on the level of buy-in,
capacity for FCE currently at
your school and/...
Get Connected

...See through the lens of those already using these tools!
#fceconf14
Joined Twitter in 2011 !
as @Joe_Mazza
10 Family Engagement
Rock Stars to Follow TODAY
@LarryFerlazzo – ESL teacher
@gpes...
Social media based professional
development is now available where
teacher preparation and educational
leadership programs...
Family engagement +!
Technology integration =!
Collaborative transparency
#fceconf14
If we’re serious about collaborating we’re using
collaborative tools by default.
#fceconf14
Weekly Hashtag Chats
#fceconf14
#PTchat (Parent-Teacher Chats)
Wednesdays at 6PM PST
#PTchat (Parent-Teacher Chats)
Wednesdays at 6PM PST
Inside a “ptchat”
#fceconf14
#PTchat (Parent-Teacher Chats)
Wednesdays at 6PM PST
Impact
#PTchat (Parent-Teacher Chats)
Wednesdays at 6PM PST
Reach
*Not pictured Australia, India, UK, France, Germany, Finland, T...
The official state hashtag map
#ohedchat
Meets virtually every Monday night at 9PM CST
Supporting Post: The origin of #ohedchat by Jeremy Evans
#fceconf14
LIVE to the field…
Listen as school leaders share
their social media use using
TABLE TALK
In 2 minutes, share how you
might leverage social media to
learn from each other, “move
the needle” for yourse...
Ongoing Face to Face Two-Way Communications
Four Core Beliefs (Henderson & Mapp, 2008)
Email Distribution List
Family Enga...
Shared eFACE !
Efforts Implemented
@KnappElementary
#fceconf14
•  Supporting Post - Home & School 2.0
•  Average parent-teacher-community attendance = 43 (pre live feed option =
13) for...
• “Meet Families Where They Are”
• What does that mean for your school?
•  Plant the seeds. Provide ongoing training for parents &
teachers.
Overlay Tool: Twitterfall
Supporting Post - 12 Reasons to Get your School Tweeting
“@KnappElementary: @MissMorrison’s students read their newly
published eBooks to 2nd grade buddies today & will share them...
Supporting Post: #EdCamp Comes to @KnappElementary
#EdCamp style PD comes to @KnappElementary
2013 Keynote!
Dr. Adam Berman!
2012 Keynote !
Melissa Bilash (@MomCongressPA)"
VISIT PARENTCAMP.ORG!
TABLE TALK
In 2 minutes, which ideas will
you bring back to your school?
What capacities need to be
built with staff/ fami...
• How Do You Know What Forms of
Communication YOUR Parents Are
Using For Work & Home?
#fceconf14
• ASK THEM in multiple ways
Mazza, J. (2013). The Use of Social Media By School Principals To
Communicate Between Home and...
Epstein’s 6 Types of Involvement
Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm
Mazza, J. (2013). The Use of Social Media By School Principals To
Communicate Between Home and School.
Welcoming-Honoring-Respecting"
Main Lobby Components
•  Welcoming front office staff
•  Clocks relating to timezones of our f...
How do liability concerns impact
family engagement?

December 21, 2013
Winter Sing-A-Long
Gym Capacity: 626
Face to face two-way communication - A
foundation or “home button” for home-
school partnerships
Image credit: inspiredmam...
Getting Started With Social Media Checklist
1. Identify and invest in family engagement core values.
2. Become a connected...
Getting Started With Social Media Checklist
6. Build capacity.
7. Technology is not the answer to solving conflict.
8. Int...
Ongoing Face to Face Two-Way Communications
Four Core Beliefs (Henderson & Mapp, 2007)
Email Distribution List
Family Enga...
How will you communicate this to families?
#fceconf14
“Menu” of Communications
✏ Face to Face
✏ Phone
✏ Send a note
✏ Zippslip
✏ Skype
✏ E-mail
✏ Google Text
✏ Twitter
✏ Knapp ...
pennfinn13.wordpress.com

facebook.com/pennfinn13

Inside Finland’s Education System!
3/23/13 - 3/30/13!
in education March ...
Family Engagement Wiki
knappwiki.wikispaces.com
Parent Perspectives
Image credit: akademifantasia.org
What Do Knapp Parent...
How Will You Move Forward?
PLAY CLIP
Using Social Media to Provide a
Menu of Communication Offerings

Dr. Joe Mazza!
leadlearner.com!
April 9, 2014 at 2:15-3:30...
(12-13 family/staff bumper sticker)
@Joe_Mazza – LeadLearner.com
Using Social Media to
Maximize Family And
Community Enga...
What is the impact of social media tools like
Facebook, Blogs, Instagram, Youtube, Wikis &
Twitter on home-school partners...
Pre-Dissertation
Is there any research out there re: the use of
social media to connect home & school?
#nvsummit2014
Dissertation Debrief
Use of Social Media Tools By
School Principals to Communicate
Between Home & School
Joe Mazza, Univer...
★ Qualitative Case Study Analysis
-> 3 Principals
-> 3 Parent leadership groups
-> Actual social media evidence
What works...
FACE
Family And Community Engagement
Dr. Joyce Epstein
Dr. Karen Mapp
Dr. Anne Henderson
Dr. Steve Constantino
The rese...
eFACE
electronic Family And Community Engagement
voicemail
Email
fax machine
P.A. system
460,000 per day (Pew Internet Sur...
Epstein’s 6 Types of Involvement
Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm
#fceconf14
Epstein’s 6 Types of Involvement
Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm
#fceconf14
Family Engagement Core Values
1) All parents have dreams for their children and want
the best for them.
2) All parents hav...
Findings
"  School principals are responsible
"  Limited leadership preparation for using social media
tools
"  Tools off...
Findings (cont.)
"  Learning community can communicate in the same
conversation without being in the same room
"  A true d...
Findings (cont.)
"  Schools used social media tools to recognize,
announce, solicit feedback, remind, build relationships
...
Implications for Practice
It’s not about the technology
"  Focus on embedding core beliefs of school, family and
community...
It’s not about the tools, but the
relationships
“Technology should be like oxygen;
ubiquitous, necessary, and invisible.”
...
Implications for Practice (cont.)
Capacity Building
"  Need for University and school-based professional
development for s...
Implications for Practice (cont.)
One Size Does Not Fit All
"  Access, home use and training needs should be identified
con...
Nat'l Family Engagement Conference #FCEconf14 - Cincinnati, OH
Nat'l Family Engagement Conference #FCEconf14 - Cincinnati, OH
Nat'l Family Engagement Conference #FCEconf14 - Cincinnati, OH
Nat'l Family Engagement Conference #FCEconf14 - Cincinnati, OH
Nat'l Family Engagement Conference #FCEconf14 - Cincinnati, OH
Nat'l Family Engagement Conference #FCEconf14 - Cincinnati, OH
Nat'l Family Engagement Conference #FCEconf14 - Cincinnati, OH
Nat'l Family Engagement Conference #FCEconf14 - Cincinnati, OH
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Nat'l Family Engagement Conference #FCEconf14 - Cincinnati, OH

Notes, slides, links from Using Social Media to Provide a Menu of Home-School Communication Offerings
Published on: Mar 3, 2016
Published in: Education      Technology      
Source: www.slideshare.net


Transcripts - Nat'l Family Engagement Conference #FCEconf14 - Cincinnati, OH

  • 1. Using Social Media to Provide a Menu of Communication Offerings
 Dr. Joe Mazza! leadlearner.com! April 9, 2014 at 2:15-3:30PM! Duke Convention - Room 200!
  • 2. Today’s Resource Links •  On Twitter? Use #FCEconf14 to share your learning today •  My website: Leadlearner.com •  Visit slideshare.net (search “fceconf14” or “Joe Mazza”) to find all slides & links shared in today’s session. Other Resources: •  Knapp Elementary School Wiki - knappwiki.wikispaces.com •  Knapp Elementary App (Apple/Android)
  • 3. My work •  Father to Mark, Husband to Lauren •  K-12 Director for Connected Teaching, Learning & Leadership (NPSD) Follow #nped •  Former Lead Learner at Knapp Elementary School (NPSD) •  “Principals’ Use of Social Media To Communicate Between Home & School” University of Pennsylvania, May 2013 •  Blogger: Edutopia, Connected Principals, Parent Involvement Matters, Smartblogs, LeadLearner.com •  National Family Engagement Consultant •  PennGSE Innovation Coach for Ed.D. / M.Ed. Programs •  Weekly Lead #PTchat Moderator on Twitter •  Weekly #PTchat Radio Host (iTunes)
  • 4. 3 COMMON THEMES THAT RUN THROUGHOUT 4
  • 5. NO WHERE ELSE I’D RATHER BE
  • 6. Creating partnerships we’d want for our own kids 7
  • 7. Commodore 64 kid #fceconf14
  • 8. #fceconf14
  • 9. Connecting Schools in a Digital Age #FCEconf14
  • 10. #FCEconf14
  • 11. Hubbard Woods School (K-4)! Winnetka, Illinois Supporting Post: 3 investment good leaders make in creating other leaders #fceconf14
  • 12. Community-building through technology WGST - Hubbard Woods Supporting Publication: Methods That Matter II (2005) #fceconf14
  • 13. COMMUNITY - BUILDING
 Collaborative! Transparent! Relationship-driven! Builds trust! Implemented with (not to)! Partnership and shared #fceconf14
  • 14. COMMUNITY - BUILDING
 Collaborative! Transparent! Relationship-driven! Builds trust! Implemented with (not to)! Partnership and shared ! 8 Partners in Education: A Dual Capacity-Building Framework for Family–School Partnerships Figure 2: The Dual Capacity-Building Framework for Family–School Partnerships THE CHALLENGE FAMILY AND STAFF CAPACITY OUTCOMES Lack of opportunities for School/ Program Staff to build the capacity for partnerships School and Program Staff who can • Honor and recognize families’ funds of knowledge • Connect family engagement to student learning • Create welcoming, inviting cultures Families who can negotiate multiple roles • Supporters • Encouragers • Monitors • Advocates • Decision Makers • Collaborators Lack of opportunities for Families to build the capacity for partnerships Effective Family–School Partnerships Supporting Student Achievement & School Improvement OPPORTUNITY CONDITIONS POLICY AND PROGRAM GOALS Process Conditions • Linked to learning • Relational • Development vs. service orientation • Collaborative • Interactive To build and enhance the capacity of staff/families in the “4 C” areas: • Capabilities (skills and knowledge) • Connections (networks) • Cognition (beliefs, values) • Confidence (self-efficacy) Organizational Conditions • Systemic: across the organization • Integrated: embedded in all programs • Sustained: with resources and infrastructure Ineffective Family–School Partnerships
  • 15. ! 8 Partners in Education: A Dual Capacity-Building Framework for Family–School Partnerships Figure 2: The Dual Capacity-Building Framework for Family–School Partnerships THE CHALLENGE FAMILY AND STAFF CAPACITY OUTCOMES Lack of opportunities for School/ Program Staff to build the capacity for partnerships School and Program Staff who can • Honor and recognize families’ funds of knowledge • Connect family engagement to student learning • Create welcoming, inviting cultures Families who can negotiate multiple roles • Supporters • Encouragers • Monitors • Advocates • Decision Makers • Collaborators Lack of opportunities for Families to build the capacity for partnerships Effective Family–School Partnerships Supporting Student Achievement & School Improvement OPPORTUNITY CONDITIONS POLICY AND PROGRAM GOALS Process Conditions • Linked to learning • Relational • Development vs. service orientation • Collaborative • Interactive To build and enhance the capacity of staff/families in the “4 C” areas: • Capabilities (skills and knowledge) • Connections (networks) • Cognition (beliefs, values) • Confidence (self-efficacy) Organizational Conditions • Systemic: across the organization • Integrated: embedded in all programs • Sustained: with resources and infrastructure Ineffective Family–School Partnerships
  • 16. Collaborate by default
 Shared problem ! Shared action plan! Shared research ! Shared actions! Shared next steps! Shared parents’ perspectives! #fceconf14
  • 17. Image credit: http://www.secularstudents.org Family engagement insanity = continuing to expect parents to come to us... #fceconf14
  • 18. Schools Must Meet Parents Where They Are If They Are Committed to Building & Maintaining Home-School Partnerships •  180,000 people sign up for Twitter accounts each day. 70% of these sign- ups are aged 18-35. (Pew Internet Study, 2012) Supporting Post - Case for eFACE #fceconf14
  • 19. Where to begin?
  • 20. Invest in Communication Without Technology Beyond the Bakesale (2007) - Four Core Beliefs #fceconf14
  • 21. FACE Family And Community Engagement Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino The research is robust. #fceconf14
  • 22. Welcome. Honor. Respect. #FCEconf14
  • 23. TABLE TALK In 2 minutes, share 1 (bad) to 5 (good) on the level of buy-in, capacity for FCE currently at your school and/or district. Why?
  • 24. Get Connected
 ...See through the lens of those already using these tools! #fceconf14
  • 25. Joined Twitter in 2011 ! as @Joe_Mazza 10 Family Engagement Rock Stars to Follow TODAY @LarryFerlazzo – ESL teacher @gpescatore25 – Parent @FCEnetwork via IEL @Cybraryman1 – Retired educator @TonySinanis – Lead Learner @sirotiak02 - Teacher @ptaswilson - PTA @DrJoeClark - Supt @DrSteveConstantino – Supt @7MrsJames – Teacher in AU Image credit: coroflot.com Supporting Post - Parents’ Guide to Twitter
  • 26. Social media based professional development is now available where teacher preparation and educational leadership programs miss the mark. ! #fceconf14
  • 27. Family engagement +! Technology integration =! Collaborative transparency #fceconf14
  • 28. If we’re serious about collaborating we’re using collaborative tools by default. #fceconf14
  • 29. Weekly Hashtag Chats #fceconf14
  • 30. #PTchat (Parent-Teacher Chats) Wednesdays at 6PM PST
  • 31. #PTchat (Parent-Teacher Chats) Wednesdays at 6PM PST Inside a “ptchat” #fceconf14
  • 32. #PTchat (Parent-Teacher Chats) Wednesdays at 6PM PST Impact
  • 33. #PTchat (Parent-Teacher Chats) Wednesdays at 6PM PST Reach *Not pictured Australia, India, UK, France, Germany, Finland, Turkey, Spain, China, Netherlands
  • 34. The official state hashtag map #ohedchat
  • 35. Meets virtually every Monday night at 9PM CST Supporting Post: The origin of #ohedchat by Jeremy Evans #fceconf14
  • 36. LIVE to the field… Listen as school leaders share their social media use using
  • 37. TABLE TALK In 2 minutes, share how you might leverage social media to learn from each other, “move the needle” for yourself & others.
  • 38. Ongoing Face to Face Two-Way Communications Four Core Beliefs (Henderson & Mapp, 2008) Email Distribution List Family Engagement Wiki Home & School 2.0Twitter Text Alerts “Mobile App”? PollEverywhere Skype Parent-Teacher Conferences Remind 101 - Text Alerts A “MENU” of communications grown over time Google Voice/Text line
  • 39. Shared eFACE ! Efforts Implemented @KnappElementary #fceconf14
  • 40. •  Supporting Post - Home & School 2.0 •  Average parent-teacher-community attendance = 43 (pre live feed option = 13) for monthly home and school meetings anymeeting.com
  • 41. • “Meet Families Where They Are” • What does that mean for your school?
  • 42. •  Plant the seeds. Provide ongoing training for parents & teachers. Overlay Tool: Twitterfall
  • 43. Supporting Post - 12 Reasons to Get your School Tweeting
  • 44. “@KnappElementary: @MissMorrison’s students read their newly published eBooks to 2nd grade buddies today & will share them with their family tonight!” dinner table Tell me about this book you published. Supporting Post - 5 Ways Being Connected Helps My Students
  • 45. Supporting Post: #EdCamp Comes to @KnappElementary #EdCamp style PD comes to @KnappElementary
  • 46. 2013 Keynote! Dr. Adam Berman! 2012 Keynote ! Melissa Bilash (@MomCongressPA)" VISIT PARENTCAMP.ORG!
  • 47. TABLE TALK In 2 minutes, which ideas will you bring back to your school? What capacities need to be built with staff/ families?
  • 48. • How Do You Know What Forms of Communication YOUR Parents Are Using For Work & Home? #fceconf14
  • 49. • ASK THEM in multiple ways Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School.
  • 50. Epstein’s 6 Types of Involvement Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm
  • 51. Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School.
  • 52. Welcoming-Honoring-Respecting" Main Lobby Components •  Welcoming front office staff •  Clocks relating to timezones of our families •  Parent Resource Center •  Parent Computer Kiosk •  Signage in top 5 languages •  Student work •  Sitting Area •  Principal’s Office
  • 53. How do liability concerns impact family engagement?
 December 21, 2013 Winter Sing-A-Long Gym Capacity: 626
  • 54. Face to face two-way communication - A foundation or “home button” for home- school partnerships Image credit: inspiredmamadesigns.blogspot.com Supporting Post: Leadership “Home Button”
  • 55. Getting Started With Social Media Checklist 1. Identify and invest in family engagement core values. 2. Become a connected educator. 3. Understand the distinct communication needs of your school families. 4.  Understand the parameters. 5.  Share decision-making. Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School.
  • 56. Getting Started With Social Media Checklist 6. Build capacity. 7. Technology is not the answer to solving conflict. 8. Introduce new tools. 9. Offer a menu of offerings. 10. Ongoing fidelity checks are necessary. Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School.
  • 57. Ongoing Face to Face Two-Way Communications Four Core Beliefs (Henderson & Mapp, 2007) Email Distribution List Family Engagement Wiki Home & School 2.0Twitter Text Alerts “Mobile App”? PollEverywhere Skype Parent-Teacher Conferences Remind 101 - Text Alerts Offer A “Menu” of Communications (Restaurant-Style) Google Voice/Text line
  • 58. How will you communicate this to families? #fceconf14
  • 59. “Menu” of Communications ✏ Face to Face ✏ Phone ✏ Send a note ✏ Zippslip ✏ Skype ✏ E-mail ✏ Google Text ✏ Twitter ✏ Knapp App (Apple/Android) ✏ Edmodo ✏ Home & School 2.0 Mtg ✏ H&S Facebook Page Supporting Post - “I’m Overwhelmed with all the technology here.” [Back to School Night Slide]
  • 60. pennfinn13.wordpress.com
 facebook.com/pennfinn13
 Inside Finland’s Education System! 3/23/13 - 3/30/13! in education March 25-29 TEACHERS - ADMIN - PARENTS - STUDENTS Connected Learning Community
  • 61. Family Engagement Wiki knappwiki.wikispaces.com Parent Perspectives Image credit: akademifantasia.org What Do Knapp Parents have to say about eFACE efforts? (Video Link)
  • 62. How Will You Move Forward? PLAY CLIP
  • 63. Using Social Media to Provide a Menu of Communication Offerings
 Dr. Joe Mazza! leadlearner.com! April 9, 2014 at 2:15-3:30PM! Duke Convention - Room 200!
  • 64. (12-13 family/staff bumper sticker) @Joe_Mazza – LeadLearner.com Using Social Media to Maximize Family And Community Engagement
  • 65. What is the impact of social media tools like Facebook, Blogs, Instagram, Youtube, Wikis & Twitter on home-school partnerships? #fceconf14
  • 66. Pre-Dissertation Is there any research out there re: the use of social media to connect home & school? #nvsummit2014
  • 67. Dissertation Debrief Use of Social Media Tools By School Principals to Communicate Between Home & School Joe Mazza, University of Pennsylvania #fceconf14
  • 68. ★ Qualitative Case Study Analysis -> 3 Principals -> 3 Parent leadership groups -> Actual social media evidence What works? What doesn’t? Next steps? #fceconf14
  • 69. FACE Family And Community Engagement Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino The research is robust.
  • 70. eFACE electronic Family And Community Engagement voicemail Email fax machine P.A. system 460,000 per day (Pew Internet Survey) #fceconf14
  • 71. Epstein’s 6 Types of Involvement Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm #fceconf14
  • 72. Epstein’s 6 Types of Involvement Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm #fceconf14
  • 73. Family Engagement Core Values 1) All parents have dreams for their children and want the best for them. 2) All parents have the capacity to support their children's learning. 3) Parents and school staff should be equal partners. 4) The responsibility for building partnerships between school and home rests primarily with school staff, especially school leaders. (Henderson & Mapp, 2007) Image credit: http://www.howstuffworks.com #fceconf14
  • 74. Findings "  School principals are responsible "  Limited leadership preparation for using social media tools "  Tools offer two-way communication by default "  Tools offer direct and immediate access to principal "  Educational “branding” occurs
  • 75. Findings (cont.) "  Learning community can communicate in the same conversation without being in the same room "  A true depth of how many parents utilized social media tools to support teaching and learning is unclear "  One size does not fit all. There is a single “one tool” that all parents use. Various “preferences” came from parents at each of the schools studied.
  • 76. Findings (cont.) "  Schools used social media tools to recognize, announce, solicit feedback, remind, build relationships and engage learning community directly and indirectly connected to school. "  Above all, parents seek face to face, two-way communications with respect to eye contact, tone, empathy, respect "  Social media tools aimed to complement family engagement efforts already in place by three schools, not replace them.
  • 77. Implications for Practice It’s not about the technology "  Focus on embedding core beliefs of school, family and community partnerships before engaging social media tools. "  How school and parent leaders can go about entering the world of social media to engage families and the community.
  • 78. It’s not about the tools, but the relationships “Technology should be like oxygen; ubiquitous, necessary, and invisible.” @ChrisLehmann #fceconf14
  • 79. Implications for Practice (cont.) Capacity Building "  Need for University and school-based professional development for school leaders on school, family and community partnerships. "  Need for professional development for school leaders, educators, parents and other learning community members on use of social media tools
  • 80. Implications for Practice (cont.) One Size Does Not Fit All "  Access, home use and training needs should be identified consistently; Per district, per school, per class. "  Schools must identify which tools work best, and which tools parents already depend on in their personal lives. Build a “menu of communication offerings” to “meet parents where they are.”