PRODUCERS DIGITAL TOOLBOX: <br />Technologies for Unlocking Mobile Content<br />Monday, January 25, 2010 – 2:00pm-2:45pm ...
PANELISTS<br />BRIAN GRATCH<br />CEO, Sixteen30<br />AAMER GHAFFAR<br />EVP, Viral Solutions, Viral Mesh<br />JEFF KNOWLTO...
Your Audience is Mobile<br />3<br />
Cellular<br />Infrastructure<br />Consumers<br />Shows &<br /> Brands<br />Production<br />Companies<br />Mobile Partnersh...
aKtivator<br />Unlock content using mobile <br />SMS Keyword<br />- User texts in keyword to short code<br />2-D / QR Barc...
ViralMesh – a Mobile Music Marketing Channel<br />1<br /> *Confidential<br />
Depth On Demand™: Advertising, Content & Mobile Engagement<br />Conventional wisdom said, “Drive traffic to my property.” ...
Depth On Demand™: Advertising, Content & Mobile Engagement<br /> VIDEO<br /> WAP<br /> SITE<br /> ADS<br ...
http://www.pganewmedia.org/<br />http://www.pgamobile.org/<br />JEFF KNOWLTON<br />http://jeffknowlton.info/<br />knowlton...
of 10

NATPE 2010 Producers Guild Of America Mobile Technology Panel 01.25.10

Presentation from PGA Mobile Panel from January 25th, 2010
Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - NATPE 2010 Producers Guild Of America Mobile Technology Panel 01.25.10

  • 1. PRODUCERS DIGITAL TOOLBOX: <br />Technologies for Unlocking Mobile Content<br />Monday, January 25, 2010 – 2:00pm-2:45pm Digital Theater LVCC<br />
  • 2. PANELISTS<br />BRIAN GRATCH<br />CEO, Sixteen30<br />AAMER GHAFFAR<br />EVP, Viral Solutions, Viral Mesh<br />JEFF KNOWLTON<br />Producer, 34 North, 118 West<br />MIGUEL H. GONZALEZ<br />Digital Content Strategist, <br />former Executive Creative Director <br />and Director of Digital Marketing <br />at Momentum Worldwide<br />MODERATOR<br />JOHN DAVID HEINSEN<br />Principal, Bunnygraph Entertainment<br />Co-Chair Mobile, PGA-NMC<br />
  • 3. Your Audience is Mobile<br />3<br />
  • 4. Cellular<br />Infrastructure<br />Consumers<br />Shows &<br /> Brands<br />Production<br />Companies<br />Mobile Partnership <br />working hand-in-hand with you<br />Awareness<br />Interactive Billboards, Text-to-screen<br />Acquisition<br />Building Database<br />Conversion<br />Drive-to-retail Programs<br />Entertainment<br />WhistleMe®<br />Interaction<br />Games, Trivia, Polls, Instant Win, Sweeps<br />Incentive<br />Mobile coupons, Drive-to-retail<br />Loyalty<br />Zeer® Mobile CRM<br />Language<br />Simultaneous multiple language support<br />
  • 5. aKtivator<br />Unlock content using mobile <br />SMS Keyword<br />- User texts in keyword to short code<br />2-D / QR Barcode<br />- User scans with reader or Snap&Sends barcode to email address via MMS or email attachment<br />Snap&Send<br />- User snaps enrolled image and sends to email address via MMS or email attachment<br />Content: Return content of choice: Text, Links, Video, Music, Pics, etc. All transcoded on the fly for that device, creating an optimized user experience<br />Confidential – www.ViralMesh.com - Apps@ViralMesh.com <br />
  • 6. ViralMesh – a Mobile Music Marketing Channel<br />1<br /> *Confidential<br />
  • 7.
  • 8. Depth On Demand™: Advertising, Content & Mobile Engagement<br />Conventional wisdom said, “Drive traffic to my property.” <br />Buy a banner ad or a text/search ad. Then count the clicks. <br />What’s the value? To You? To the consumer? And what about ROI?<br />
  • 9. Depth On Demand™: Advertising, Content & Mobile Engagement<br /> VIDEO<br /> WAP<br /> SITE<br /> ADS<br />LOCATION AWARE PLATFORM<br /> APPS<br /> SOCIAL<br /> NETWORKS <br />Now, the content property is a “social media object” that’s leveraged throughout the “consumer journey” from discovery to purchase.<br />The post-purchase experience is even more valuable as Social Media and Word of Mouth (WOM) spread.<br />Therefore, “atomize and distribute” the content as “social media objects” in advertising units, landing pages, microsites (WAP), sponsored content modules, viral streaming videos, apps and more. <br />Put “share this” on everything. And consumers can be activated by the content/property.<br />
  • 10. http://www.pganewmedia.org/<br />http://www.pgamobile.org/<br />JEFF KNOWLTON<br />http://jeffknowlton.info/<br />knowlton@34n118w.net<br />MIGUEL H. GONZALEZ<br />http://depthondemand.wordpress.com<br />miggon@gmail.com<br />BRIAN GRATCH<br />www.sixteen30.com<br />bgratch@sixteen30.com<br />AAMER GHAFFAR<br />www.viralmesh.com<br />aamerg@viralmesh.com<br />JOHN DAVID HEINSEN<br />John.heinsen@bunnygraph.com www.bunnygraph.com<br />

Related Documents