NATIVE ADVERTISING
FACT + FICTION
Peter Minnium
Head of Digital Brand Initiatives
@PeterMinnium
IAB
Mike Dyer
Chief Digita...
of 1

Native Advertising Handout

On-site handout for the Native Advertising BIMA Event
Published on: Mar 3, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Native Advertising Handout

  • 1. NATIVE ADVERTISING FACT + FICTION Peter Minnium Head of Digital Brand Initiatives @PeterMinnium IAB Mike Dyer Chief Digital Officer The Daily Beast Lindsay Nelson Vice President, Integrated Programs Slate Sean Corcoran Mediahub/Mullen MODERATOR PANELISTS Director of Digital Media & Social Influence Sonny Kim PGR Media SVP, Digital Media Join the Conversation #BIMANative We’ve combined the best of our annual Innovation and Interactive Awards into one must-attend celebration of Boston’s digital ecosystem being held on May 29th at the Westin Waterfront. Save the date: We’ll be opening up early bird ticket pricing and announcing the finalists for our award categories on April 10th, so be sure to mark your calendars! For sponsorship opportunities, please contact Kara Boudreau (kara@mitx.org) or Sue Pasieka (sue@mitx.org). 2014 WHAT’S NEXT AWARDS TECH CREATIVE MARKETING Join Us for an After Party Hosted by Our Event Sponsors @SeanCor @Follow_Nelson Whiskey Priest 150 Northern Ave 8:15 - 10:00pm

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