Top Technology Tools
For Today’s Real Estate Broker
What does technology and
Cheese Have in Common?
@johnmayfield
@johnmayfield
Yesterday Today
@johnmayfield
@johnmayfield
@johnmayfield
@johnmayfield
Mobile Phones Vs. Toothbrushes
* 6 Billion people on the planet
* 4.8 Billion people own a mobile phone
* 4.2 Billion p...
@johnmayfield
Yesterday
@johnmayfield
Today
@johnmayfield
@johnmayfield
@johnmayfield
Consumers are Looking
For Information
@johnmayfield
PhotoSphere
Consumers are Looking
For Information
@johnmayfield
@johnmayfield
Sticky
Website?
Zero Moment of Truth
@johnmayfield
Different
Sticky
Website?
@johnmayfield
Sticky
Website?
Cross-Shopping Behaviors
@johnmayfield
Sticky
Website?
“80% leave a mobile site if they
have a bad user experience”
@johnmayfield
Sticky
Website?
MobileRealEstateid.com
Traditional Website View
Tablet Website View
Mobile Phone
Website View
ZMOT - Findings
• 95% of
SmartPhone users
have searched for
local information
• 90% of those users
took some type of...
@johnmayfield
Sticky
Website?
BusinessTechGuy.com/NAR2014
@johnmayfield
Sticky
Website?
Zero Moment of Truth
@johnmayfield
@johnmayfield
@johnmayfield
@johnmayfield
7 C’s For a Successful Online Marketing Strategy
Create Content
Capture Consumers
Communicate
& Cultivate
Convert
@j...
Create Content
Create Content
@johnmayfield
Think Video!
All statistics gathered from ComScore,
Comcast and Forrester Research
46% of Websites that
have an online video
make a sale!
80% of consumers who
watch a video on your
Website can remember it
up to 30 days after viewing
80%
Videos added to e-mail
- click through is 96%
Explanatory Videos added
to e-mail jumps to 200%
5 Things That Can Make a Difference in Your Real Estate Career!
5 Things That Can Make a Difference in Your Real Estate C...
15 Seconds or less
are shared 37% more
vs.
30 to 60 second videos
20% - first 10 seconds
1/3 - first 30 seconds
60% - first 2 minutes
Remember To
K.I.S.S.
Done Beats
Perfection
Every Time!
ZMOT Study - Google
@johnmayfield
Educate and Share Tips
@johnmayfield
@johnmayfield
@johnmayfield
Local Wins
Smoothie Stedicam
@johnmayfield
@johnmayfield
@johnmayfield
The Average Sales Price in Holiday Park is $185,000
Homes for sale, Holiday Park, Farmington, MO
@johnmayfield
Create a Life-Style Map
@johnmayfield
Incorporate Videos
@johnmayfield
Create Content
Capture Consumers
Don’t Lose Good Leads
@johnmayfield
Engage With Your Visitors
@johnmayfield
LiveChat.com
@johnmayfield
Zopim.com
@johnmayfield
Zopim.com
@johnmayfield
@johnmayfield
Time on Your Site?
@johnmayfield
Create How to Books
@johnmayfield
Package Your Offer
@johnmayfield
Create an Opt-In Piece
@johnmayfield
MailChimp.com
@johnmayfield
ConstantContact.com
@johnmayfield
AWeber.com
@johnmayfield
RPR - Neighborhood Reports
REALTORS® Property Resource
@johnmayfield
Create a Digital Magazine
Create a Digital Magazine
Flip Builder
Create Content
Capture Consumers
Communicate
& Cultivate
Add a Green Screen
Jing - Techsmith
Camtasia - Techsmith
Camtasia or Jing
Explain visually and
verbally how to
complete forms
Articulate - Storyline
Articulate - Storyline
Articulate - Storyline
Swivl
@johnmayfield
Add a Video to Your
“About Us” Page
@johnmayfield
PixelFilms Studio
@johnmayfield
Melody Loops
@johnmayfield
Melody Loops
@johnmayfield
LinkedIn - Tips
LinkedIn Tip
The best times to
post on LinkedIn:
Tuesday and
Thursdays, between
7am and 9am local
time.
@SocialMedi...
LinkedIn Tip
LinkedIn has found
that 20 posts per
month can help you
reach 60 percent of
your unique
audience. @Buff...
Save Time on Repeat Tasks
Save Time on Repeat Tasks
Take Notes
Typing
Handwriting
Record Audio
Take Photos
Take Video
Bookmark Websites
iAnnoate
HighImpactEMail
HighImpactEMail
Take a
Photo
of
Your
Receipt
Make
Adjustments
Item is
Scanned
Print
Fax
Open
Upload
Upload
to the
Cloud
Create a
Folder
Called
“Cash Receipts”
Net Documents
Net Documents
@johnmayfield
@johnmayfield
@johnmayfield
@johnmayfield
What does technology and
Cheese Have in Common?
@johnmayfield
@johnmayfield
Adapt to Change
Monitor Change
Anticipate Change
ChEannjoyg Cehange
Change happens
“The quicker you can let go of the...
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
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NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker

Here is my presentation from the 2014 National Association of REALTORS® Conference. Top Technology Tools for Today's Real Estate Broker
Published on: Mar 3, 2016
Published in: Real Estate      
Source: www.slideshare.net


Transcripts - NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker

  • 1. Top Technology Tools For Today’s Real Estate Broker
  • 2. What does technology and Cheese Have in Common? @johnmayfield
  • 3. @johnmayfield
  • 4. Yesterday Today @johnmayfield
  • 5. @johnmayfield
  • 6. @johnmayfield
  • 7. @johnmayfield
  • 8. Mobile Phones Vs. Toothbrushes * 6 Billion people on the planet * 4.8 Billion people own a mobile phone * 4.2 Billion people own a toothbrush
  • 9. @johnmayfield Yesterday
  • 10. @johnmayfield Today
  • 11. @johnmayfield
  • 12. @johnmayfield
  • 13. @johnmayfield
  • 14. Consumers are Looking For Information @johnmayfield
  • 15. PhotoSphere
  • 16. Consumers are Looking For Information @johnmayfield
  • 17. @johnmayfield Sticky Website? Zero Moment of Truth
  • 18. @johnmayfield Different Sticky Website?
  • 19. @johnmayfield Sticky Website? Cross-Shopping Behaviors
  • 20. @johnmayfield Sticky Website? “80% leave a mobile site if they have a bad user experience”
  • 21. @johnmayfield Sticky Website? MobileRealEstateid.com
  • 22. Traditional Website View
  • 23. Tablet Website View
  • 24. Mobile Phone Website View
  • 25. ZMOT - Findings • 95% of SmartPhone users have searched for local information • 90% of those users took some type of action within 24 hours @johnmayfield
  • 26. @johnmayfield Sticky Website? BusinessTechGuy.com/NAR2014
  • 27. @johnmayfield Sticky Website? Zero Moment of Truth
  • 28. @johnmayfield
  • 29. @johnmayfield
  • 30. @johnmayfield
  • 31. @johnmayfield
  • 32. 7 C’s For a Successful Online Marketing Strategy Create Content Capture Consumers Communicate & Cultivate Convert @johnmayfield
  • 33. Create Content
  • 34. Create Content
  • 35. @johnmayfield
  • 36. Think Video! All statistics gathered from ComScore, Comcast and Forrester Research
  • 37. 46% of Websites that have an online video make a sale!
  • 38. 80% of consumers who watch a video on your Website can remember it up to 30 days after viewing 80%
  • 39. Videos added to e-mail - click through is 96% Explanatory Videos added to e-mail jumps to 200%
  • 40. 5 Things That Can Make a Difference in Your Real Estate Career! 5 Things That Can Make a Difference in Your Real Estate Career!
  • 41. 15 Seconds or less are shared 37% more vs. 30 to 60 second videos
  • 42. 20% - first 10 seconds 1/3 - first 30 seconds 60% - first 2 minutes
  • 43. Remember To K.I.S.S.
  • 44. Done Beats Perfection Every Time!
  • 45. ZMOT Study - Google @johnmayfield
  • 46. Educate and Share Tips @johnmayfield
  • 47. @johnmayfield
  • 48. @johnmayfield
  • 49. Local Wins
  • 50. Smoothie Stedicam
  • 51. @johnmayfield
  • 52. @johnmayfield
  • 53. @johnmayfield
  • 54. The Average Sales Price in Holiday Park is $185,000 Homes for sale, Holiday Park, Farmington, MO @johnmayfield
  • 55. Create a Life-Style Map @johnmayfield
  • 56. Incorporate Videos @johnmayfield
  • 57. Create Content Capture Consumers
  • 58. Don’t Lose Good Leads @johnmayfield
  • 59. Engage With Your Visitors @johnmayfield
  • 60. LiveChat.com @johnmayfield
  • 61. Zopim.com @johnmayfield
  • 62. Zopim.com @johnmayfield
  • 63. @johnmayfield
  • 64. Time on Your Site? @johnmayfield
  • 65. Create How to Books @johnmayfield
  • 66. Package Your Offer @johnmayfield
  • 67. Create an Opt-In Piece @johnmayfield
  • 68. MailChimp.com @johnmayfield
  • 69. ConstantContact.com @johnmayfield
  • 70. AWeber.com @johnmayfield
  • 71. RPR - Neighborhood Reports REALTORS® Property Resource @johnmayfield
  • 72. Create a Digital Magazine
  • 73. Create a Digital Magazine
  • 74. Flip Builder
  • 75. Create Content Capture Consumers Communicate & Cultivate
  • 76. Add a Green Screen
  • 77. Jing - Techsmith
  • 78. Camtasia - Techsmith
  • 79. Camtasia or Jing Explain visually and verbally how to complete forms
  • 80. Articulate - Storyline
  • 81. Articulate - Storyline
  • 82. Articulate - Storyline
  • 83. Swivl
  • 84. @johnmayfield
  • 85. Add a Video to Your “About Us” Page @johnmayfield
  • 86. PixelFilms Studio @johnmayfield
  • 87. Melody Loops @johnmayfield
  • 88. Melody Loops @johnmayfield
  • 89. LinkedIn - Tips
  • 90. LinkedIn Tip The best times to post on LinkedIn: Tuesday and Thursdays, between 7am and 9am local time. @SocialMediaWeek
  • 91. LinkedIn Tip LinkedIn has found that 20 posts per month can help you reach 60 percent of your unique audience. @Buffer
  • 92. Save Time on Repeat Tasks
  • 93. Save Time on Repeat Tasks
  • 94. Take Notes Typing Handwriting Record Audio Take Photos Take Video Bookmark Websites
  • 95. iAnnoate
  • 96. HighImpactEMail
  • 97. HighImpactEMail
  • 98. Take a Photo of Your Receipt
  • 99. Make Adjustments
  • 100. Item is Scanned
  • 101. Print Fax Open Upload
  • 102. Upload to the Cloud
  • 103. Create a Folder Called “Cash Receipts”
  • 104. Net Documents
  • 105. Net Documents
  • 106. @johnmayfield
  • 107. @johnmayfield
  • 108. @johnmayfield
  • 109. @johnmayfield
  • 110. What does technology and Cheese Have in Common? @johnmayfield
  • 111. @johnmayfield
  • 112. Adapt to Change Monitor Change Anticipate Change ChEannjoyg Cehange Change happens “The quicker you can let go of the old change, the sooner you can enjoy the new change” “Smell “Get the Ready cheese for often, the Cheese so you to know Move” when it’ getting ready to change” “They keep moving the cheese “ “Savor the adventure If you do not change, you can become Be Ready To Change Quickly And Enjoy it Again They keep moving the cheese What would you do if you weren’t afraid? Thank and enjoy extinct the new cheese” You! @johnmayfield

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