NATIONAL MEDIA SPOTLIGHT:
Huffington Post – Influence/Reach
HuffPo at a Glance <ul><li>Liberal News Aggregator – Founded as an alternative to conservative aggregators like the Drudg...
General Pitching Tips <ul><li>Since HuffPo is a network of distributed contributors, it is very hard to pitch a single per...
Specific Columns - Entertainment <ul><li>ENTERTAINMENT </li></ul><ul><li>Name of the Game = Photos & Video </li></ul><ul><...
Specific Columns - Environment <ul><li>ENVIRONMENT </li></ul><ul><li>Looking for: Anything Green or Really not Green, espe...
<ul><li>Hospitality Industry (Incl. business and travel ) </li></ul><ul><li>Looking for: </li></ul><ul><ul><li>news and...
QUESTIONS???
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National Media Spotlight - Huffington Post

Every month at rbb PR, a different staffer has to give a presentation spotlighting a National Media Outlet relevant to a handful of different rbb clients. We are instructed to get in touch with them, find the right contacts, and give a basic introduction to the outlet and to pitching them. The presentation is very brief (5min+) but is aimed at providing a crash course in that outlet to the rbb team. March was my month, and I presented on The Huffington Post.
Published on: Mar 3, 2016
Published in: Business      Technology      News & Politics      
Source: www.slideshare.net


Transcripts - National Media Spotlight - Huffington Post

  • 1. NATIONAL MEDIA SPOTLIGHT:
  • 2. Huffington Post – Influence/Reach
  • 3. HuffPo at a Glance <ul><li>Liberal News Aggregator – Founded as an alternative to conservative aggregators like the Drudge Report </li></ul><ul><li>Contributors include a network of over 3,000 bloggers who contribute in real-time on a wide-range of topics </li></ul><ul><li>Technorati reports that HuffPo is the “ Most Linked To ” Blog on the Internet </li></ul><ul><li>Beats – news, business, entertainment, green, style, politics, sports, comedy, tech, world, college, religion </li></ul><ul><li>Recently expanded to offer regional coverage around their main hubs – currently limited to NY, Chicago, Denver, LA </li></ul><ul><li>Very photo/video friendly </li></ul><ul><li>VIEW the HuffPo Website </li></ul>
  • 4. General Pitching Tips <ul><li>Since HuffPo is a network of distributed contributors, it is very hard to pitch a single person </li></ul><ul><ul><li>Think of it as a million freelancers who sometimes write along a certain beat </li></ul></ul><ul><li>General newstips: [email_address] </li></ul><ul><li>Best advice = pitch your CLIENT, not the story </li></ul><ul><ul><li>They do accept submissions to be bloggers </li></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><li>=>Lengthy description of the post, full copy preferable </li></ul></ul></ul><ul><ul><ul><li>=>Bio/description of the contributor </li></ul></ul></ul><ul><ul><li>They also invite regular commenters who offer insight to become bloggers </li></ul></ul><ul><li>Use the “Big News” section/subsections; try to pitch regular contributors </li></ul><ul><li>Find authors in other social networks (e.g. Twitter, their own personal blog) and start engaging them there </li></ul><ul><li>Remember the best practices rules to blogger outreach </li></ul>
  • 5. Specific Columns - Entertainment <ul><li>ENTERTAINMENT </li></ul><ul><li>Name of the Game = Photos & Video </li></ul><ul><ul><li>Almost all entertainment stories have photos </li></ul></ul><ul><li>Celebs are great, but they also include lesser known entertainment stories, event reviews, YouTube videos, etc. </li></ul><ul><li>Recommended Pitch: Marlins Manatees, American Airlines Arena (Events) </li></ul><ul><li>Contact: </li></ul><ul><ul><li>Katy Hall, Entertainment Editor, [email_address] </li></ul></ul><ul><ul><li>Katla McGlynn, Writer, [email_address] also @katlamcglynn on Twitter </li></ul></ul><ul><li>Pitch tips: </li></ul><ul><ul><li>Email is best, but Twitter is fine </li></ul></ul><ul><ul><li>Link to good photos/video </li></ul></ul><ul><ul><li>Must be nationally relevant or otherwise interesting </li></ul></ul>
  • 6. Specific Columns - Environment <ul><li>ENVIRONMENT </li></ul><ul><li>Looking for: Anything Green or Really not Green, especially Green Design, Green Architecture, Green Technology </li></ul><ul><li>Photos always help; video less likely to get published unless specifically called for by the story </li></ul><ul><li>Always theme your pitches with something timely – new news, new announcements, new products, etc. </li></ul><ul><li>Recommended Pitch: FPL Green Initiatives (Tech/solar but also manatees/turtles), Living Green Fair </li></ul><ul><li>Contact: </li></ul><ul><ul><li>Mairi Beautyman, Environment Writer/Features Editor at Treehugger.com </li></ul></ul><ul><ul><li>[email_address] also @mbeautyman on Twitter </li></ul></ul><ul><li>Pitch tips: </li></ul><ul><ul><li>Email is best, but Twitter is fine </li></ul></ul><ul><ul><li>Link to good photos/video </li></ul></ul>
  • 7. <ul><li>Hospitality Industry (Incl. business and travel ) </li></ul><ul><li>Looking for: </li></ul><ul><ul><li>news and analysis on industry trends (economic/financial, green/environmental, consumer) </li></ul></ul><ul><ul><li>unique tailored offerings (i.e. specific types of luxury, unusual amenities) </li></ul></ul><ul><li>Great photos always help </li></ul><ul><li>Recommended Pitches: Homewood Suites, AMResorts, Canyon Ranch </li></ul><ul><ul><li>For Homewood, pitch SuiteTrip writers as featured contributors (and have them pitch themselves by commenting on posts) </li></ul></ul><ul><li>CONTACTS: </li></ul><ul><ul><li>BUSINESS - Travis Reed, Realtor/Writer, [email_address] </li></ul></ul><ul><ul><li>TRAVEL - Stephanie Michaels, Writer at AdventureGirl.com, on Twitter at @adventuregirl </li></ul></ul>Specific Columns – Hospitality Industry (Business/Travel)
  • 8. QUESTIONS???

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