PRESS RELEASEContact: Morna Flaum, Partner, Custom Lamp SpecialistPerfect Picture Lighting - http://www.perfectpictureligh...
2) Do you want a Dimmable Art Light? If you DO want an art light you can use a dimmer switchon, I would advise an incandes...
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Press release antique brass ppl part (1)

Published on: Mar 4, 2016
Source: www.slideshare.net


Transcripts - Press release antique brass ppl part (1)

  • 1. PRESS RELEASEContact: Morna Flaum, Partner, Custom Lamp SpecialistPerfect Picture Lighting - http://www.perfectpicturelighting.comA subsidiary of Piano Lifestyles, Inc.1846 Route 100CJohnson, VT 05656800-792-4457FOR IMMEDIATE RELEASE:Antique Brass Lamp Picture Lights: The Evolving Art of DisplayApril 12, 2013. Antique brass lamps are not really antiques, they can be state of the art modern lampshoused in brass finished with a finishing process that produces a certain patina known as “antiquebrass”. As an art lighting consultant with over 20 years of experience in advising people on how to lighttheir artwork, it is my pleasure to introduce you to some state of the art antique brass lamps, and everyone of them is made right here in the USA, in Vermont. I’ll explain how different styles of picture lightscan enhance the room, and list some simple questions you can answer to help decide which lamp tochoose for which purpose. As lighting needs become more complex and technology evolves there aremany more issues to consider when choosing a lamp, especially when it comes to picture lighting.1) Do you want LED? Choose a Light Technology that works best for you, your art and your room.As you can see from the long list of light styles, some have LED as part of their name.An HLED26-71 – A Horizon 26” shade using LED technology in anantique brass finish. The modern lines of this lamp convey a strong angular style with masculine,modern and industrial overtones. The 26” shade would work well for artwork that is between 40”and 50” wide. This is a new design, and while it appears to mount on the wall, it is actually a plug-inlamp with a back plate. It attaches to the wall above the picture, unlike many of the plug-in lamps.LED lighting has many plusses, and is evolving rapidly. When your picture needs a bright, whiter light,LED might work really well for it. LED light uses far less electricity. Another thing to understand aboutLED lighting is that there are NO BULBS. The LED array lasts for between 30,000 – 50,000 hours (thatshould be about 10 years of use), hours of life & brilliance of the LED varies depending on style of lamp.When the array burns out you need to replace the entire lamp. The House of Troy LED uses a driver thatdoes NOT support dimming, however. So you need to ask yourself, do I want my picture light to bedimmable? If you do not need dimmable light, and you want to save electricity by using LED, you shouldlook at the styles with LED in their name, like HLED, DTLED, SLED, DSLED, TLED, and BTLED and BSLED.Each of these styles come in different sizes and finish choices.
  • 2. 2) Do you want a Dimmable Art Light? If you DO want an art light you can use a dimmer switchon, I would advise an incandescent picture light instead of an LED light. So, now you can eliminate allthe LED lights. This leaves you with SL, T, XL, DSL, DTL, DXL styles. Each of these styles does come inAntique Brass if that is the finish you wish. Even if the stock list does not contain Antique Brass you canorder an antique brass as a custom finish, just call me, I am an expert on custom lamp orders worldwidefor House of Troy.This is an SL30-71, a Slim-Line 30” shade in antique brass. It is an elegant plug-inlamp. Normally people try to build a recessed outlet behind a work of art so that the wire of the plug-in does not show beneath the artwork. The luckiest people are the one’s who install a clock outlet(recessed outlet) behind the artwork, and control the power to the outlet from a dimmer switch onthe wall somewhere in the room, or even outside the room. This allows for ultimate control over thelighting in the room, great when families settle in for the evening and only intimate lighting is desired.

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