Financial Services & Facebook CampaignsRic Calvillo, Founder & CEO facebook.com/nanigansric@nanigans.com ...
Identifying Inefficiencies & Opportunity U.S. Ad Spend per User/Subscriber Facebook Radio Magazines ...
New Ad Opportunities Require New Tech Effective social advertising is in the details Gain customers, not clicks ...
Commercial Banks Fan Reach & ...
Financial Services Campaign Goals Fan Acquisition • Marketplace Ads and Sponsored Stories ...
Facebook Apps in Financial Services Gain customers, not clicks www.nanigans.com
Financial Services Campaign Results Fan Cost per Like: $1.48 Like Rate: 63% A...
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Nanigans Presentation

Published on: Mar 3, 2016
Published in: Economy & Finance      Business      
Source: www.slideshare.net


Transcripts - Nanigans Presentation

  • 1. Financial Services & Facebook CampaignsRic Calvillo, Founder & CEO facebook.com/nanigansric@nanigans.com @nanigans
  • 2. Identifying Inefficiencies & Opportunity U.S. Ad Spend per User/Subscriber Facebook Radio Magazines Internet TV Newspapers $0 $50 $100 $150 $200 Gain customers, not clicks www.nanigans.com
  • 3. New Ad Opportunities Require New Tech Effective social advertising is in the details Gain customers, not clicks www.nanigans.com
  • 4. Commercial Banks Fan Reach & Demographics on Facebook Facebook Reach 30% 70% < 20 13% 21-30 25% 31-40 20% 41-50 20% 51-60 14% 60+ 9%Capital American Bank of Discover Citigroup 33% 18% 48% One Express America Gain customers, not clicks www.nanigans.com
  • 5. Financial Services Campaign Goals Fan Acquisition • Marketplace Ads and Sponsored Stories Registration / Form Completion • Both on and off Facebook Apps • Installation and in-App engagement Gain customers, not clicks www.nanigans.com
  • 6. Facebook Apps in Financial Services Gain customers, not clicks www.nanigans.com
  • 7. Financial Services Campaign Results Fan Cost per Like: $1.48 Like Rate: 63% Acquisition OverallPerformance 0.07% $1.50 0.05%0.05% 0.05% 0.05% 0.06% CPC 0.04% $1.00 0.03% 0.04% CTR 0.02% 0.02% $0.50 0.02% $- 0.00% Gain customers, not clicks www.nanigans.com

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