Press Release-JB (2)
Published on: Mar 4, 2016
Transcripts - Press Release-JB (2)
INTERCONTINENTAL BEVERAGE CAPITAL WELCOMES JOHNNIE
BLANKENSHIP IN EXPANSION OF ITS MANAGEMENT TEAM
NEW YORK, NY (July 6, 2015) – InterContinental Beverage Capital, Inc. (“IBC”) announced
today that Mr. Johnnie Blankenship has joined the firm as Director, Western North America and
will lead western and pacific initiatives. IBC is a New York-based merchant banking and advisory
firm with offices in New York, Atlanta and Boca Raton.
Mr. Blankenship is responsible for business development expansion, and acquisitions, as well as
IBC’s services to clients in the western region of North America, and is based in Venice, CA.
An experienced, respected beverage industry veteran, Mr. Blankenship has over 30 years of
diverse experience which includes senior executive positions with Coca-Cola Enterprises, Coca-
Cola North America, Miller Coors and Red Bull N.A. He has a proven track record of successfully
commercializing new product line extensions and packaging innovations, has been recognized as
best in class and award winning general manager, organization design and development specialist,
leading edge customer management strategist and partnership development negotiator, and an
operational marketing expert.
Most recently, Blankenship served as the V.P. of Sales N.A. for APM Music (Universal/EMI),
where he turned around negative revenue trends and accelerated revenue growth in a declining
industry, and led negotiations to successfully win new multi-year client partnership agreements
with ESPN, NBCU, CBS, AMC, Viacom MTV, Omnicom, and numerous other cable networks
and corporate clients.
Mr. Blankenship is a graduate of The University of Texas, Arlington with a degree in Finance.
Mr. John Carson, Chairman of IBC, former President of Cadbury Schweppes NA and Chairman
of Triarc NA, commented, “"We are extremely fortunate to bring on board someone of Mr.
Blankenship's background, knowledge and experience who is well known throughout the beverage
industry." Mr. Carson continued, "Mr. Blankenship’s addition to our existing experienced
management team should bring immediate benefit to our expanding business and our western and
About InterContinental Beverage Capital, Inc.
IBC is a New York-based advisory, merchant bank focused on the beverage and consumer
packaged goods industries.
IBC has a worldwide network of strategic industry contacts, lending institutions, consultants,
recruiters, and management teams. These sources provide expertise, industry capabilities, access
to new customers, and valuable investment and commercial banking capabilities to partnership
companies. IBC is actively seeking investments in its targeted verticals in companies, which have
unique products and dedicated management that exhibit the ability to develop into category
leaders. For more information log onto www.inbevcapital.com
InterContinental Beverage Capital, Investor Relations, 212-634-7277, email@example.com
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