The Business Plan
Presentation
April 14, 2015
COMPANY DESCRIPTION
• Opened on October 5, 2014
• Located at 465 New Dorp Lane, Staten Island, NY
• C-Corporation in NYS
•...
COMPANY DESCRIPTION
• 21 Diverse Employees
• Speak 8 different languages
Urdu
Japanese
Chinese
Arabic Spanish
Russian
Engl...
OUR MISSION
Accurate
translation
Affordable
prices
Excellent
customer
service
Maintain
Profitability
SUMMARY/PURPOSE
• Focus
• Direction
• Future of the firm regarding:
-Financial / Managerial / Marketing
Standpoints
MARKETING STRATEGIES
PRODUCT
• Translation service that produces documents in
foreign languages
• We translate:
Brochures Flyers WebsitesCatalo...
Global Package (Includes the following)
$1000 / package
Contracts
$150 / page
Official Documents/Exams
$150 / page
Newslet...
PLACEMENT
Forms of Placement
• Trade fairs sales
• E-commerce sales
• Non-VE sales
POSITION
• A partner to all VE firms that wish to expand
their market internationally
PROMOTION
Social Networking
E-mail
Phone/Fax
Trade Shows
Promotional
Campaign
Sale SurveysNewsletters
BREAK-EVEN ANALYSIS
• Break-even point is
$493,231.54 and 1419 sales
• Average selling price to be
$347.78
• Average cost ...
CASH BUDGET ANALYSIS
ACTUAL VS PROJECTED
Actual
As of 2/28/15
Projected
As of 4/30/15
Starting Balance 10/1/14 $0.00 $0.00...
INCOME STATEMENT ANALYSIS
ACTUAL VS PROJECTED
Actual
As of 2/28/15
Projected
As of 4/30/15
Gross Revenue $541,747.51 $761,...
Balance Sheet Analysis
Actual
2/28/15
Projected
4/30/15
%
Current
Assets
$423,728.24 $454,725.08 93%
Total
Assets
$468,186...
MANAGEMENT FUNCTIONS
Polyglot’s
Management
Functions
Organization
DirectingPlanning
Controlling
ORGANIZATION
CHART Jodi Goertz
Director of Operations
Jordan Leung
Chief Executive Officer
Kristen
Weidlein
Assistant Mana...
ORGANIZATION
• Manager + Assistant Manager
• Daily meetings  keep on the same page
+ avoid duplication/confusion
DIRECTING
Manager:
• 2-Way communication
• 6 month leadership training program
• Motivate employees
Bonus points Bonus poi...
CONTROLLING
Preliminary
Controls
Feedback
Controls
Concurrent
Controls
PRELIMINARY CONTROLS
• HR screens prospective employees prior
to interviews
• Educate prospective employees on
company’s m...
CONCURRENT CONTROLS
• Daily staff meetings • Auditors report to Senior
Management
FEEDBACK CONTROLS
• Performance evaluations
• Customer satisfaction surveys
PLANNING
• Generate $300,000 in non-VE sales in the Fall
of 2014
• Earn minimum $200,000 in Trade Fairs
• Reach Break-even...
CURRENT ECONOMIC
CONDITIONS
• U.S. $ = at greatest in 11 years
• Unemployment rate to 5.5% / lowest since July 2008
• Oil ...
TARGET MARKET
• VE firms worldwide that wish to increase
international business
• Over 5,000 potential clients worldwide
•...
MARKET SEGMENTATION
Demographics
- VE firms with
VE employees
aged 17 - 20
- High School
administrators
Psychographic
- VE...
REAL INDUSTRY ANALYSIS
• Predicted growth of 42% from 2010-2020
• $39B in revenue annually
• 3,000 translation companies i...
VIRTUAL INDUSTRY ANALYSIS
• Only 1 other translation company in the VE network
worldwide
• 20 countries participated in th...
COMPETITIVE ANALYSIS
Direct Competition = WordWise from Belgium
BUT
They did not attend European Trade Fair
S.W.O.T. ANALYSIS
• We need to establish a
reputation quickly
• Limited work hours 
hinder revenue
production
Internal We...
BUSINESS RISKS
• Not reaching the Break-even point:
-turning into a potential loss for the firm
To mitigate:
Participate i...
BUSINESS RISKS
• Inability to translate many languages in the
future due to a reduction in multilingual
staffing
To mitiga...
IN SUMMATION
• Debt to Equity ratio of 1 : 25
• Enough liquidity to cover expenses
• A diverse staff w/ 8 languages
• Well...
Polyglot Presentation 4-2-15
of 35

Polyglot Presentation 4-2-15

Published on: Mar 4, 2016
Source: www.slideshare.net


Transcripts - Polyglot Presentation 4-2-15

  • 1. The Business Plan Presentation April 14, 2015
  • 2. COMPANY DESCRIPTION • Opened on October 5, 2014 • Located at 465 New Dorp Lane, Staten Island, NY • C-Corporation in NYS • Provide translation services to all VE firms that intend to sell their services internationally
  • 3. COMPANY DESCRIPTION • 21 Diverse Employees • Speak 8 different languages Urdu Japanese Chinese Arabic Spanish Russian English Albanian
  • 4. OUR MISSION Accurate translation Affordable prices Excellent customer service Maintain Profitability
  • 5. SUMMARY/PURPOSE • Focus • Direction • Future of the firm regarding: -Financial / Managerial / Marketing Standpoints
  • 6. MARKETING STRATEGIES
  • 7. PRODUCT • Translation service that produces documents in foreign languages • We translate: Brochures Flyers WebsitesCatalogs
  • 8. Global Package (Includes the following) $1000 / package Contracts $150 / page Official Documents/Exams $150 / page Newsletters (two pages) $350 / unit Brochures (one page, double sided) $250 / unit Catalogue $30 / page Flyers $100 / unit Business Cards $30 / unit Pricing Pricing Strategy = Penetration Pricing
  • 9. PLACEMENT Forms of Placement • Trade fairs sales • E-commerce sales • Non-VE sales
  • 10. POSITION • A partner to all VE firms that wish to expand their market internationally
  • 11. PROMOTION Social Networking E-mail Phone/Fax Trade Shows Promotional Campaign Sale SurveysNewsletters
  • 12. BREAK-EVEN ANALYSIS • Break-even point is $493,231.54 and 1419 sales • Average selling price to be $347.78 • Average cost of goods sold at $13.47 • Fixed expenses totaling $474,128
  • 13. CASH BUDGET ANALYSIS ACTUAL VS PROJECTED Actual As of 2/28/15 Projected As of 4/30/15 Starting Balance 10/1/14 $0.00 $0.00 Cash Inflows $841,087.73 $1,061,330.70 Cash Outflows ($431,652.69) ($659,017.31) Ending Cash Balance $409,435.04 $402,313.39 • We already reached 79% of our projected inflows
  • 14. INCOME STATEMENT ANALYSIS ACTUAL VS PROJECTED Actual As of 2/28/15 Projected As of 4/30/15 Gross Revenue $541,747.51 $761,760.00 Cost of Goods Sold $0.00 $37,359.84 Gross Profit $541,747.51 $726,920.16 Expenses ($391,605.40) ($480,813.92) Net Income - Before Taxes $150,142.11 $246,106.24 • We already earned 71% of our projected revenue
  • 15. Balance Sheet Analysis Actual 2/28/15 Projected 4/30/15 % Current Assets $423,728.24 $454,725.08 93% Total Assets $468,186.81 $508,211.65 92% Total Liabilities $18,044.70 $41,336.84 43% Total Owner’s Equity $450,142.11 $466,874.81 96% Total Current Assets $423,728.24 $454,725.08 Total Assets $468,186.81 $508,211.65 Total Liabilities $18,044.70 $41,336.84 Total Owner’s Equity $450,142.11 $466,874.81
  • 16. MANAGEMENT FUNCTIONS Polyglot’s Management Functions Organization DirectingPlanning Controlling
  • 17. ORGANIZATION CHART Jodi Goertz Director of Operations Jordan Leung Chief Executive Officer Kristen Weidlein Assistant Manager Johnny Lopez Corporate Fundraising Janay Peterkin Assistant Manager Nada Eladma Associate Winson Tong Accounting Manager Carmelo Peluso Associate Lin Lin Assistant Manager Joseph Furer Sales Manager Sara Husein Marketing Manager Sejda Cenaj Human Resources Manager Ronald Briggs Auditing Manager Andrew Purcell Assistant Manager Justen McDonald Associate Angel Sanchez Associate Luis Gomez Associate Robert Gough Associate Sofia Colacurto Assistant Manager Dana Keddy Associate Bazil Nadeem Associate 2015
  • 18. ORGANIZATION • Manager + Assistant Manager • Daily meetings  keep on the same page + avoid duplication/confusion
  • 19. DIRECTING Manager: • 2-Way communication • 6 month leadership training program • Motivate employees Bonus points Bonus pointsPublic recognition
  • 20. CONTROLLING Preliminary Controls Feedback Controls Concurrent Controls
  • 21. PRELIMINARY CONTROLS • HR screens prospective employees prior to interviews • Educate prospective employees on company’s manual
  • 22. CONCURRENT CONTROLS • Daily staff meetings • Auditors report to Senior Management
  • 23. FEEDBACK CONTROLS • Performance evaluations • Customer satisfaction surveys
  • 24. PLANNING • Generate $300,000 in non-VE sales in the Fall of 2014 • Earn minimum $200,000 in Trade Fairs • Reach Break-even point by January 2015 • Reduce Paper usage • Purchase high-quality equipment • Earn 100% satisfaction
  • 25. CURRENT ECONOMIC CONDITIONS • U.S. $ = at greatest in 11 years • Unemployment rate to 5.5% / lowest since July 2008 • Oil approx. $50 / barrel & lowest value in 5 years. • DOW = 17000+ • Interest rates = .25% from FED • Prime Rate = 3.25% • Wage growth = 2% • Overall 2014 GDP = +2.4%
  • 26. TARGET MARKET • VE firms worldwide that wish to increase international business • Over 5,000 potential clients worldwide • We focus on firms that attend international trade shows
  • 27. MARKET SEGMENTATION Demographics - VE firms with VE employees aged 17 - 20 - High School administrators Psychographic - VE employees seeking to communicate effectively in foreign languages - Businesses looking to present a more professional image Behavioral - Those attending trade fairs - Impulsive buyers that wait for a bargain Geographic - VE firms & employees from: - New York - Continental U.S. - Europe
  • 28. REAL INDUSTRY ANALYSIS • Predicted growth of 42% from 2010-2020 • $39B in revenue annually • 3,000 translation companies in the US • 7,000 new translation jobs • 22,000 translation jobs in the US • Translation services among INC’s 2014 “Best Industries”
  • 29. VIRTUAL INDUSTRY ANALYSIS • Only 1 other translation company in the VE network worldwide • 20 countries participated in the Germany Trade Fair this year • 150 firms from over 15 countries participating in the 2015 NYC Trade Fair Great opportunity for Polyglot to increase its revenue
  • 30. COMPETITIVE ANALYSIS Direct Competition = WordWise from Belgium BUT They did not attend European Trade Fair
  • 31. S.W.O.T. ANALYSIS • We need to establish a reputation quickly • Limited work hours  hinder revenue production Internal Weaknesses External Threats • Firms provide their own translation services • New/existing translation firm External Opportunities • Participating in three trade fairs • Alliances with firms nationally and internationally Internal Strengths • A diverse staff • Debt-free • Premium translation software program
  • 32. BUSINESS RISKS • Not reaching the Break-even point: -turning into a potential loss for the firm To mitigate: Participate in local & international Trade Fairs to guarantee increased revenue
  • 33. BUSINESS RISKS • Inability to translate many languages in the future due to a reduction in multilingual staffing To mitigate: Pursue an extensive hiring process that will employ multilingual employees
  • 34. IN SUMMATION • Debt to Equity ratio of 1 : 25 • Enough liquidity to cover expenses • A diverse staff w/ 8 languages • Well trained management team • An audit team to eliminate errors • An aggressive sales and marketing approach exceeded all expectations

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