king Edward school promotional video showsa verity of different things that have to offerat the school.Throughout the vide...
This next screen shot show a close up ofstudents studying followed but a verityof clips showing clips of boys from thescho...
Use of text and titles is usedthroughout the promotional videoshown during an interview quickway of conveying information ...
These screens shots that you can see isaffective shots and camera movement toallow the audience to identify theschool, at ...
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King edward essay the 1

Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - King edward essay the 1

  • 1. king Edward school promotional video showsa verity of different things that have to offerat the school.Throughout the video it show a verity ofdifferent shot types and camera movementsthis is used to make the promotional videomore effective.For example the opening shot is the mid-shotof the chief master John Claughton alsoshowing the logo repenting the school whichallows the audience to identify who and whatis in the shot, I know this because it is shownon the bottom right of this shot.king Edward school promotional video
  • 2. This next screen shot show a close up ofstudents studying followed but a verityof clips showing clips of boys from theschool involved in activates showing averity of clips creating a montage.mean while this is being shown theaudience can hear an L-cut of the headmaster talking explaining what theschool has to offer to these teenageboys.
  • 3. Use of text and titles is usedthroughout the promotional videoshown during an interview quickway of conveying information aboutthe person providing the audiencewith information about king EdwardSchool.In both clips the camera person usesmid close of up of the characters onone side also showing thebackground.In the both shots the Mise-en-sceneis effective because it shows theVisual coding for example the headof art department the setting showsa art classroom
  • 4. These screens shots that you can see isaffective shots and camera movement toallow the audience to identify theschool, at the same time the audiencecan hear an explanation from one of thestudents this is called an L-cut.The L-cut is used in number of shots toallow the audience to understand whatthe character speaking is talking aboutand also the uses of the students is sothe target audience can gather first handinformation about the studentsexperience at the school.For example the establishing trackingshot used to set the setting of the schoolfrom the outside and also they get a shotof the school flag (logo).

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