DIGITAL COMMUNITIES
Conversations. Momentum.
10.6.10
5PM LAST NIGHT:
CAN YOU SPEAK
TOMORROW MORNING?
TIM
TIM’S SUGGESTION
"Okay, so when I see a crowd this large, I end up
channeling my inner Richard Pryor. So, many apologies...
STATED DESCRIPTION
In today’s consumer market, brand websites are taking
a back seat to social media sites like Twitter an...
STATED DESCRIPTION
In today’s consumer market, brand websites are taking
a back seat to social media sites like Twitter an...
JOSEPH
@josephrueter
joseph.extendr.com
STATED DESCRIPTION
In today’s consumer market, brand websites are taking
a back seat to social media sites like Twitter an...
CONVERSATIONS.
MOMENTUM.
SO, NOW WHAT?
I ASKED MY DIGITAL
COMMUNITY.
SUGGESTIONS
A JOKE
A SUGGESTION TO BUILD
SOMETHING
ONLINE VS. IN-PERSON
LISTENING
A JOKE
CONVERSATION
MODERN CAMPAIGNS:
MODERN CAMPAIGNS:
COHERENT, NOT
CONSISTENT
RAW MATERIALS
USER CENTERED
BUSINESS AIMS
MIXED APPROACH
DESIRE
CONTENT
STRATEGY
TOOL KIT
DISTRIBUTION
SOCIAL IS ABOUT
CONVERSATION
COMPANIES DON’T TALK.
PEOPLE TALK.
IF YOU WANT PEOPLE TO
REMARK...
DO REMARKABLE THINGS
NO
NO
NO
pic of whitesox car
SO
SO
YES
YES
YES
YES
YES
DO THINGS WITH AND
FOR PEOPLE
INNOVATE THE PRODUCT?
CURATE CONTENT
--OR--
MAKE CONTENT
CURATE CONTENT
DATA. PEOPLE.
CURATION DELIVERS ON
DOING THINGS WITH AND
FOR PEOPLE
“The filtering activity that a helps present things
according to a certain plan, thesis, or idea and then
gives that to ...
3 & 33,000
GATHER. SELECT. SHARE.
The value of curation is multiplied when it includes
commenting on why the content was/is found to be
relevant, important ...
--OR--
MAKE CONTENT
PAULISAKSON.COM
MOMENTUM
“The challenge has always been memorability...
a ‘niche’ must be created in the mind inspiring
for people to return.”
...
$4,000 FOR
J/K
THE FIRST
QUESTION
THANK YOU!
JOSEPH.EXTENDR.COM
@JOSEPHRUETER
TALK
DIGITAL COMMUNITIES
Conversations. Momentum.
NAMA - Trends in Agriculture Digital communities
NAMA - Trends in Agriculture Digital communities
NAMA - Trends in Agriculture Digital communities
NAMA - Trends in Agriculture Digital communities
NAMA - Trends in Agriculture Digital communities
NAMA - Trends in Agriculture Digital communities
NAMA - Trends in Agriculture Digital communities
NAMA - Trends in Agriculture Digital communities
NAMA - Trends in Agriculture Digital communities
NAMA - Trends in Agriculture Digital communities
NAMA - Trends in Agriculture Digital communities
NAMA - Trends in Agriculture Digital communities
NAMA - Trends in Agriculture Digital communities
NAMA - Trends in Agriculture Digital communities
NAMA - Trends in Agriculture Digital communities
NAMA - Trends in Agriculture Digital communities
NAMA - Trends in Agriculture Digital communities
NAMA - Trends in Agriculture Digital communities
NAMA - Trends in Agriculture Digital communities
NAMA - Trends in Agriculture Digital communities
NAMA - Trends in Agriculture Digital communities
NAMA - Trends in Agriculture Digital communities
NAMA - Trends in Agriculture Digital communities
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NAMA - Trends in Agriculture Digital communities

Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - NAMA - Trends in Agriculture Digital communities

  • 1. DIGITAL COMMUNITIES Conversations. Momentum. 10.6.10
  • 2. 5PM LAST NIGHT: CAN YOU SPEAK TOMORROW MORNING?
  • 3. TIM
  • 4. TIM’S SUGGESTION "Okay, so when I see a crowd this large, I end up channeling my inner Richard Pryor. So, many apologies up front if I start swearing here. Now, how the fuck is the farm business, people?!"* * a clear rip-off of @garyvee
  • 5. STATED DESCRIPTION In today’s consumer market, brand websites are taking a back seat to social media sites like Twitter and Facebook. It’s more critical than ever to understand how to start conversations on the web and build momentum for your brand. Tim Brunelle, president of the Minnesota Interactive Marketing Association, will share strategies and tactics for how to best content with customers and build brand communities.
  • 6. STATED DESCRIPTION In today’s consumer market, brand websites are taking a back seat to social media sites like Twitter and Facebook. It’s more critical than ever to understand how to start conversations on the web and build momentum for your brand. Tim Brunelle, president of the Minnesota Interactive Marketing Association, will share strategies and tactics for how to best content with customers and build brand communities.
  • 7. JOSEPH @josephrueter joseph.extendr.com
  • 8. STATED DESCRIPTION In today’s consumer market, brand websites are taking a back seat to social media sites like Twitter and Facebook. It’s more critical than ever to understand how to start conversations on the web and build momentum for your brand. Tim Brunelle, president of the Minnesota Interactive Marketing Association, will share strategies and tactics for how to best content with customers and build brand communities.
  • 9. CONVERSATIONS. MOMENTUM.
  • 10. SO, NOW WHAT?
  • 11. I ASKED MY DIGITAL COMMUNITY.
  • 12. SUGGESTIONS
  • 13. A JOKE A SUGGESTION TO BUILD SOMETHING ONLINE VS. IN-PERSON LISTENING A JOKE
  • 14. CONVERSATION
  • 15. MODERN CAMPAIGNS:
  • 16. MODERN CAMPAIGNS: COHERENT, NOT CONSISTENT
  • 17. RAW MATERIALS USER CENTERED BUSINESS AIMS MIXED APPROACH
  • 18. DESIRE CONTENT STRATEGY TOOL KIT DISTRIBUTION
  • 19. SOCIAL IS ABOUT CONVERSATION
  • 20. COMPANIES DON’T TALK. PEOPLE TALK.
  • 21. IF YOU WANT PEOPLE TO REMARK...
  • 22. DO REMARKABLE THINGS
  • 23. NO
  • 24. NO
  • 25. NO pic of whitesox car
  • 26. SO
  • 27. SO
  • 28. YES
  • 29. YES
  • 30. YES
  • 31. YES
  • 32. YES
  • 33. DO THINGS WITH AND FOR PEOPLE
  • 34. INNOVATE THE PRODUCT?
  • 35. CURATE CONTENT --OR-- MAKE CONTENT
  • 36. CURATE CONTENT
  • 37. DATA. PEOPLE.
  • 38. CURATION DELIVERS ON DOING THINGS WITH AND FOR PEOPLE
  • 39. “The filtering activity that a helps present things according to a certain plan, thesis, or idea and then gives that to the public as an enrichment...” — Paola Antonelli, MOMA Senior Design Curator
  • 40. 3 & 33,000
  • 41. GATHER. SELECT. SHARE.
  • 42. The value of curation is multiplied when it includes commenting on why the content was/is found to be relevant, important and included.
  • 43. --OR-- MAKE CONTENT
  • 44. PAULISAKSON.COM
  • 45. MOMENTUM
  • 46. “The challenge has always been memorability... a ‘niche’ must be created in the mind inspiring for people to return.” — Wynn Wilder, Website psychologist & author of “Critical Thinking.”
  • 47. $4,000 FOR J/K THE FIRST QUESTION
  • 48. THANK YOU! JOSEPH.EXTENDR.COM @JOSEPHRUETER
  • 49. TALK DIGITAL COMMUNITIES Conversations. Momentum.

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