A Mobile App for the Free Community Paper Industry
Agenda
• Free Community Papers of New York
• Project Background
• OhSoLocal
• Project Timeline
• Sales Materials
• Marketi...
Free Community Papers of New
York
• Non-profit trade association
• Only in New York State
• Membership is comprised of
traditional print weekly newspapers,
...
From Print to Mobile...
Mobile Statistics
December 2012, AdAge
• 237 million smartphones in the United
States (76.8% of population)
• 2.7 hours/da...
OhSoLocal
Project Timeline
Timeline
• July 2012 - Project meeting launch
• August to November 2012 - App /
Branding Development
• December 1, 2012 - ...
Sales & Marketing Materials
Rate Card / Sell Sheet
Information Cards
Business Cards / Window
Clings
Promotional Ads
Print / Web
Branding Guidelines
Member’s Only Section
@
FCPNY.com
Website, Facebook, Twitter,
G+
Public Relations/Media Relations
Outreach to Key Publics
Advertising
NYS Media
Regional Media
Southern Ontario
Southern Qu...
Current Situation
Current Download Numbers:
iPhone: 733
Android: 300
Total App Downloads: 1033 (previous
1005)
(updated: February 18, 2013)
...
Discussion / Questions
Presenting OhSoLocal at Podcamp Toronto
of 21

Presenting OhSoLocal at Podcamp Toronto

Case study of the creation of a mobile app at PodCamp Toronto 2013.
Published on: Mar 4, 2016
Published in: Mobile      
Source: www.slideshare.net


Transcripts - Presenting OhSoLocal at Podcamp Toronto

  • 1. A Mobile App for the Free Community Paper Industry
  • 2. Agenda • Free Community Papers of New York • Project Background • OhSoLocal • Project Timeline • Sales Materials • Marketing Materials • Current Situation • Discussion/Questions
  • 3. Free Community Papers of New York
  • 4. • Non-profit trade association • Only in New York State • Membership is comprised of traditional print weekly newspapers, free • 2 full-time / 2 part-time staff members
  • 5. From Print to Mobile...
  • 6. Mobile Statistics December 2012, AdAge • 237 million smartphones in the United States (76.8% of population) • 2.7 hours/day socializing on smartphones • 79% of users use smartphones to help with shopping • 1 in 3 mobile searches are local • 74% of smartphones users use location-based services
  • 7. OhSoLocal
  • 8. Project Timeline
  • 9. Timeline • July 2012 - Project meeting launch • August to November 2012 - App / Branding Development • December 1, 2012 - Launch app in Rochester, NY • December 2012 - Marketing campaign begins in Rochester DMA • January 2, 2013 - Launch app in Syracuse, NY and Northeast NYS • January 2013 - Train 5 additional publishers and marketing campaign begins in Syracuse DMA and Plattsburgh DMA • February 2013 - Media outreach for news stories
  • 10. Sales & Marketing Materials
  • 11. Rate Card / Sell Sheet
  • 12. Information Cards
  • 13. Business Cards / Window Clings
  • 14. Promotional Ads Print / Web
  • 15. Branding Guidelines Member’s Only Section @ FCPNY.com
  • 16. Website, Facebook, Twitter, G+
  • 17. Public Relations/Media Relations Outreach to Key Publics Advertising NYS Media Regional Media Southern Ontario Southern Quebec NYS Division of Tourism / TPA Council / NYSTVA Regional Chambers of Commerce Marketing, Advertising, & Public Relations Agencies Other associations (CONY, PRSA, AMA, IABC) Radio Television Online Newspaper Events Sponsorship Trades
  • 18. Current Situation
  • 19. Current Download Numbers: iPhone: 733 Android: 300 Total App Downloads: 1033 (previous 1005) (updated: February 18, 2013) Current Downloads
  • 20. Discussion / Questions

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