Campaigns 101 OrBugging People for Fun and (Not Very Much) Profit Joshua Gee -- CAS ’07 -- @jgee
Who Am I?• Boston University -- COM/CAS 07• Co-Founder, BU Tonight• President, Boston University College Democrats• ...
A Three Minute History of Political Campaigns Or I swear I won’t mention that stupidKennedy/Nixon d...
1880 - William Gladstone and the First Political Campaign
“Ubeki-beki-beki-beki-stan-stan”
1956 - First Political Television Ad
1960 - First Contested Primary
1992 - First Website
Campaign are constantly evolving.
Campaign are constantly evolving. Why is political advertising, and politicalfacial hair, so much worse than it used to ...
Campaign are constantly evolving. Why is political advertising, and politicalfacial hair, so much worse than it used to ...
Make-up of aModern Campaign OrThe best friends you will ever hate with a fiery passion
Field Finance Communications
Field Finance Digital! Communications
Finance OrA campaign is a race between two organizations to see which does a better job going out of bus...
National State Congress Local
National State Congress Local$750+Million
National State Congress Local$750+ $10-20Million Million
National State Congress Local$750+ $10-20 $5-15Million Million Million
National State Congress Local$750+ $10-20 $5-15 $25-250Million Million Million Thousand
Finance Committee
Finance Committee Finance Director
Finance Committee Finance DirectorDep. Finance Dep. Finance Dep. Finance Director Directo...
Finance Committee Finance DirectorDep. Finance Dep. Finance Dep. Finance Director D...
Events
Online
Phone Time
Phone Time“I hate it, I hate it more than anything, I f***ing hate it”
You will need more money than you think, and it still won’t be enough.
You will need more money than you think, and it still won’t be enough.You need a balanced strategy that relies on online...
You will need more money than you think, and it still won’t be enough. You need a balanced strategy that relies on onl...
Communications Or Dammit, my Blackberry died again
Illusion:
Reality:
Communications Director Press SecretaryDeputy Press Secretaries Press Assistants Interns
Pollsters Media ConsultantsCommunications Director ...
Push Your Message...
...and deal with the Incoming
Half of communications is making surethat all your consultants are on the same page.
Half of communications is making surethat all your consultants are on the same page. Don’t let yoursel...
Half of communications is making surethat all your consultants are on the same page. Don’t let yoursel...
Field OrGetting to 50% + 1
Define your Universe
Define your Universe Everyone
Define your Universe Everyone Voters
Define your Universe Everyone Your Voters Voters
Define your Universe Everyone Your Voters Likely Voters Voters?
These people vote. Always.
Field Director
Field Director Regional Field R.F.O. R.F.O. Organizer
Field Director Volunteer Regional Field R.F.O. R.F.O.Coordinator Organizer
Field Director Volunteer Regional Field R.F.O. R.F.O.Coordinator OrganizerInte...
So what does this entail?
If a door knockhappens, and no one records it, does it make a sound?
Persuasion and Identification
Persuasion and Identification Get Out The Vote
Field is critical for more than just turnout.
Field is critical for more than just turnout. Track everything.
Field is critical for more than just turnout. Track everything. Lawn signs don’t vote.
Field is critical for more than just turnout. Track everything. Lawn signs don’t vote. G...
Other Departments
Other Departments Advance
Other Departments Advance Scheduling
Other Departments Advance Scheduling Policy
Other Departments Advance Scheduling Policy Political
Campaign Lifestyle Or Say goodbye to the people formerly know as your friends and family.
Balanced Diet
Plenty ofExercise
Hobbies
Hobbies• Working on the campaign
Hobbies• Working on the campaign• Talking about the campaign
Hobbies• Working on the campaign• Talking about the campaign• Reading about the campaign
Hobbies• Working on the campaign• Talking about the campaign• Reading about the campaign• Double-checking your paycheck to...
So why do it? Charlie: Ive never felt like this before. Josh: It doesnt go away.
How to Get Involved in Campaigns Or Wait, seriously? Did you not see that last section?
Ninety percent of life is just showing up. - Woody Allen
What you will be doing Making Phone Calls Organizing Volunteers Entering Data ...
What you will be doing Making Phone Calls Organizing Volunteers Entering Data ...
Things not to say
Things not to say “I am more of a big-idea guy”
Things not to say “I am more of a big-idea guy”“I was hoping to do some speechwriting, maybe some policy”
Things not to say “I am more of a big-idea guy”“I was hoping to do some speechwriting, maybe some policy” ...
Things not to say “I am more of a big-idea guy”“I was hoping to do some speechwriting, maybe some policy” ...
Things not to say “I am more of a big-idea guy”“I was hoping to do some speechwriting, maybe some policy” ...
Keep showing up and working hard and you will succeed.
Keep showing up and working hard and you will succeed. Campaigns like team players.
Keep showing up and working hard and you will succeed. Campaigns like team players. Find a rabbi.
Final Thoughts
Campaigns are extremely difficult and incredibly rewarding.
Every Campaign Manager will bring their own set of experiences and biases to a campaign. Every campaign is different.
Every part of the campaign team is essential for success. If you work on acampaign, you should be ready to pitch in on an...
Know your history.
Seriously, signs are just useless.
THANK YOUPaid for by the Friends of the Committee to End Lawn Signs Joshua Gee @jgee jgee84@...
Political Campaigning 101
Political Campaigning 101
Political Campaigning 101
Political Campaigning 101
Political Campaigning 101
Political Campaigning 101
Political Campaigning 101
Political Campaigning 101
Political Campaigning 101
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Political Campaigning 101

Presentation for Boston University Political Science 101 class.
Published on: Mar 4, 2016
Published in: News & Politics      Economy & Finance      
Source: www.slideshare.net


Transcripts - Political Campaigning 101

  • 1. Campaigns 101 OrBugging People for Fun and (Not Very Much) Profit Joshua Gee -- CAS ’07 -- @jgee
  • 2. Who Am I?• Boston University -- COM/CAS 07• Co-Founder, BU Tonight• President, Boston University College Democrats• Press Intern, Deval Patrick Campaign (2006 election)• Press Advance, Obama for America• Deputy Communications Director, Niki Tsongas Campaign• Account Executive, Edelman Public Affairs Practice• New Media Director, Deval Patrick Campaign (2010 election)• Digital Strategist, Alipes CME
  • 3. A Three Minute History of Political Campaigns Or I swear I won’t mention that stupidKennedy/Nixon debate (OK, just once)
  • 4. 1880 - William Gladstone and the First Political Campaign
  • 5. “Ubeki-beki-beki-beki-stan-stan”
  • 6. 1956 - First Political Television Ad
  • 7. 1960 - First Contested Primary
  • 8. 1992 - First Website
  • 9. Campaign are constantly evolving.
  • 10. Campaign are constantly evolving. Why is political advertising, and politicalfacial hair, so much worse than it used to be?
  • 11. Campaign are constantly evolving. Why is political advertising, and politicalfacial hair, so much worse than it used to be? Know your history.
  • 12. Make-up of aModern Campaign OrThe best friends you will ever hate with a fiery passion
  • 13. Field Finance Communications
  • 14. Field Finance Digital! Communications
  • 15. Finance OrA campaign is a race between two organizations to see which does a better job going out of business.
  • 16. National State Congress Local
  • 17. National State Congress Local$750+Million
  • 18. National State Congress Local$750+ $10-20Million Million
  • 19. National State Congress Local$750+ $10-20 $5-15Million Million Million
  • 20. National State Congress Local$750+ $10-20 $5-15 $25-250Million Million Million Thousand
  • 21. Finance Committee
  • 22. Finance Committee Finance Director
  • 23. Finance Committee Finance DirectorDep. Finance Dep. Finance Dep. Finance Director Director Director
  • 24. Finance Committee Finance DirectorDep. Finance Dep. Finance Dep. Finance Director Director Director Finance Finance Associate Associate
  • 25. Events
  • 26. Online
  • 27. Phone Time
  • 28. Phone Time“I hate it, I hate it more than anything, I f***ing hate it”
  • 29. You will need more money than you think, and it still won’t be enough.
  • 30. You will need more money than you think, and it still won’t be enough.You need a balanced strategy that relies on online, events, and phone time.
  • 31. You will need more money than you think, and it still won’t be enough. You need a balanced strategy that relies on online, events, and phone time.Candy can be helpful in bribing candidates to do phone time.
  • 32. Communications Or Dammit, my Blackberry died again
  • 33. Illusion:
  • 34. Reality:
  • 35. Communications Director Press SecretaryDeputy Press Secretaries Press Assistants Interns
  • 36. Pollsters Media ConsultantsCommunications Director TV Consultants Big Donors Press Secretary Candidate’s Spouse Candidate’s College BuddiesDeputy Press Secretaries Finance Staff Press Assistants Field Staff The Entire Internet Interns
  • 37. Push Your Message...
  • 38. ...and deal with the Incoming
  • 39. Half of communications is making surethat all your consultants are on the same page.
  • 40. Half of communications is making surethat all your consultants are on the same page. Don’t let yourself get lost in the incoming.
  • 41. Half of communications is making surethat all your consultants are on the same page. Don’t let yourself get lost in the incoming. Be prepared.
  • 42. Field OrGetting to 50% + 1
  • 43. Define your Universe
  • 44. Define your Universe Everyone
  • 45. Define your Universe Everyone Voters
  • 46. Define your Universe Everyone Your Voters Voters
  • 47. Define your Universe Everyone Your Voters Likely Voters Voters?
  • 48. These people vote. Always.
  • 49. Field Director
  • 50. Field Director Regional Field R.F.O. R.F.O. Organizer
  • 51. Field Director Volunteer Regional Field R.F.O. R.F.O.Coordinator Organizer
  • 52. Field Director Volunteer Regional Field R.F.O. R.F.O.Coordinator OrganizerIntern Intern Intern Intern Intern InternIntern Intern Intern Intern Intern InternIntern Intern Intern Intern Intern Intern
  • 53. So what does this entail?
  • 54. If a door knockhappens, and no one records it, does it make a sound?
  • 55. Persuasion and Identification
  • 56. Persuasion and Identification Get Out The Vote
  • 57. Field is critical for more than just turnout.
  • 58. Field is critical for more than just turnout. Track everything.
  • 59. Field is critical for more than just turnout. Track everything. Lawn signs don’t vote.
  • 60. Field is critical for more than just turnout. Track everything. Lawn signs don’t vote. GOTV your face off.
  • 61. Other Departments
  • 62. Other Departments Advance
  • 63. Other Departments Advance Scheduling
  • 64. Other Departments Advance Scheduling Policy
  • 65. Other Departments Advance Scheduling Policy Political
  • 66. Campaign Lifestyle Or Say goodbye to the people formerly know as your friends and family.
  • 67. Balanced Diet
  • 68. Plenty ofExercise
  • 69. Hobbies
  • 70. Hobbies• Working on the campaign
  • 71. Hobbies• Working on the campaign• Talking about the campaign
  • 72. Hobbies• Working on the campaign• Talking about the campaign• Reading about the campaign
  • 73. Hobbies• Working on the campaign• Talking about the campaign• Reading about the campaign• Double-checking your paycheck to make sure there wasn’t an error. There wasn’t.
  • 74. So why do it? Charlie: Ive never felt like this before. Josh: It doesnt go away.
  • 75. How to Get Involved in Campaigns Or Wait, seriously? Did you not see that last section?
  • 76. Ninety percent of life is just showing up. - Woody Allen
  • 77. What you will be doing Making Phone Calls Organizing Volunteers Entering Data Answering Phones Stuffing Envelopes Making Media Lists Holding Signs Making Invite Lists Helping RFOs Moving Stuff Around Canvassing
  • 78. What you will be doing Making Phone Calls Organizing Volunteers Entering Data Answering Phones Stuffing Envelopes Making Media Lists Holding Signs Making Invite Lists Helping RFOs Moving Stuff Around CanvassingLots of boring stuff until you prove you are smart
  • 79. Things not to say
  • 80. Things not to say “I am more of a big-idea guy”
  • 81. Things not to say “I am more of a big-idea guy”“I was hoping to do some speechwriting, maybe some policy”
  • 82. Things not to say “I am more of a big-idea guy”“I was hoping to do some speechwriting, maybe some policy” “I have a great idea for a new commercial”
  • 83. Things not to say “I am more of a big-idea guy”“I was hoping to do some speechwriting, maybe some policy” “I have a great idea for a new commercial” “I’ll do anything but phone calls, canvassing, or data entry”
  • 84. Things not to say “I am more of a big-idea guy”“I was hoping to do some speechwriting, maybe some policy” “I have a great idea for a new commercial” “I’ll do anything but phone calls, canvassing, or data entry” “You guys are really sucking and it is important we get [candidate] elected, here is what we should do”
  • 85. Keep showing up and working hard and you will succeed.
  • 86. Keep showing up and working hard and you will succeed. Campaigns like team players.
  • 87. Keep showing up and working hard and you will succeed. Campaigns like team players. Find a rabbi.
  • 88. Final Thoughts
  • 89. Campaigns are extremely difficult and incredibly rewarding.
  • 90. Every Campaign Manager will bring their own set of experiences and biases to a campaign. Every campaign is different.
  • 91. Every part of the campaign team is essential for success. If you work on acampaign, you should be ready to pitch in on any project and get your hands dirty.
  • 92. Know your history.
  • 93. Seriously, signs are just useless.
  • 94. THANK YOUPaid for by the Friends of the Committee to End Lawn Signs Joshua Gee @jgee jgee84@gmail.com

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