Naming ResearchCalifornia Restaurant<br />Total Responses: 150<br />
In which state do you currently reside?<br />
In what part of California do you reside?<br />
Do you live in one of the following cities?<br />
Name1: Overall is your impression of this name positive, negative or neutral?<br />
Name2: Overall is your impression of this name positive, negative or neutral?<br />
Name3: Overall is your impression of this name positive, negative or neutral?<br />
Name4: Overall is your impression of this name positive, negative or neutral?<br />
Name5: Overall is your impression of this name positive, negative or neutral?<br />
Name6: Overall is your impression of this name positive, negative or neutral?<br />
Name1<br />
Name2<br />
Name3<br />
Name4<br />
Name5<br />
Name6<br />
(Description of Restaurant)Based on your knowledge of what this restaurant offers, please rate each name on the following ...
(Description of Restaurant) Based on your knowledge of what this restaurant offers, please rate each name on the following...
(Description of Restaurant) Based on your knowledge of what this restaurant offers, please rate each name on the following...
(Description of Restaurant) Considering your general attitude or feeling toward each name and click on the response that i...
(Description of Restaurant) Considering your attitudes and feelings about the restaurant as you understand it, click on th...
Of the names we have shown you, please rank your first and second choices for this restaurant name.(number of 1st and 2nd ...
How many times do you eat out in a given week?<br />
What is your gender?<br />
What is your annual household income?<br />
What is your age?<br />
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Naming Research

Lab42 Case Study
Published on: Mar 3, 2016
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Transcripts - Naming Research

  • 1. Naming ResearchCalifornia Restaurant<br />Total Responses: 150<br />
  • 2. In which state do you currently reside?<br />
  • 3. In what part of California do you reside?<br />
  • 4. Do you live in one of the following cities?<br />
  • 5. Name1: Overall is your impression of this name positive, negative or neutral?<br />
  • 6. Name2: Overall is your impression of this name positive, negative or neutral?<br />
  • 7. Name3: Overall is your impression of this name positive, negative or neutral?<br />
  • 8. Name4: Overall is your impression of this name positive, negative or neutral?<br />
  • 9. Name5: Overall is your impression of this name positive, negative or neutral?<br />
  • 10. Name6: Overall is your impression of this name positive, negative or neutral?<br />
  • 11. Name1<br />
  • 12. Name2<br />
  • 13. Name3<br />
  • 14. Name4<br />
  • 15. Name5<br />
  • 16. Name6<br />
  • 17. (Description of Restaurant)Based on your knowledge of what this restaurant offers, please rate each name on the following attributes: Fun Place to Eat<br />Completely Disagree<br />Completely Agree<br />
  • 18. (Description of Restaurant) Based on your knowledge of what this restaurant offers, please rate each name on the following attributes: Offers Fresh Ingredients<br />Completely Disagree<br />Completely Agree<br />
  • 19. (Description of Restaurant) Based on your knowledge of what this restaurant offers, please rate each name on the following attributes: Family Oriented Restaurant<br />Completely Disagree<br />Completely Agree<br />
  • 20. (Description of Restaurant) Considering your general attitude or feeling toward each name and click on the response that indicates how much you like or dislike each one.<br />
  • 21. (Description of Restaurant) Considering your attitudes and feelings about the restaurant as you understand it, click on the response that best indicates if you would go to a restaurant with this name.<br />
  • 22. Of the names we have shown you, please rank your first and second choices for this restaurant name.(number of 1st and 2nd votes for each name)<br />
  • 23. How many times do you eat out in a given week?<br />
  • 24. What is your gender?<br />
  • 25. What is your annual household income?<br />
  • 26. What is your age?<br />

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