Iris Hoag
Julee Jenkins
Dewi Prasetia
Evelyn Yang
HerbaCure - A Clinically
Proven Herbal Supplement
with Multiple Benefits
 About NaturaCure and HerbaCure
 5Cs Summary
 Market Concentration Decisions
 4 Ps
 Why Invest in us
 Metrics
Company: NaturaCure
 Mission Statement - To improve peoples lives through nature.
 New company dedicated to the “green r...
5 Cs (cont.)
Customer: Health conscious, looking for a natural cure
Context: Increasing demand for natural and green
produ...
SWOT Analysis
Strengths:
 Increasing interest
in herbal products
 Multiple benefits
 Unique product
 Low price
 TSA a...
Market concentration decisions
 Health food retail shopper
 19-35
 Health-conscious
 Educated
 Urban
 Affluent
 Fem...
4Ps
Segment 1: 19-35 health-
conscious, educated, urban,
affluent, female
Segment 2: Long
distance travelers
Product
Uniqu...
Why Invest in Us?
HerbaCure Appeal to Investors
 High profit margins (35% and 40%)
 Unique product, no direct competitio...
Growth in the Herbal Dietary Supplement Industry
0
1,000
2,000
3,000
4,000
5,000
6,000
2004 2005 2006 2007 2008 2009 2010 ...
Projected Profit for the Next Five Year
2014 2015 2016 2017 2018
Health Food
Retail Shoppers
$ (165,285) $ (61,055) $ 69,5...
Any questions?
Thank you!
of 11

NaturaCure marketing plan - Final

Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - NaturaCure marketing plan - Final

  • 1. Iris Hoag Julee Jenkins Dewi Prasetia Evelyn Yang HerbaCure - A Clinically Proven Herbal Supplement with Multiple Benefits
  • 2.  About NaturaCure and HerbaCure  5Cs Summary  Market Concentration Decisions  4 Ps  Why Invest in us  Metrics
  • 3. Company: NaturaCure  Mission Statement - To improve peoples lives through nature.  New company dedicated to the “green revolution”  Single product focus  Imported from Indonesia  Multiple benefits  Clinically proven  Sachet package
  • 4. 5 Cs (cont.) Customer: Health conscious, looking for a natural cure Context: Increasing demand for natural and green products Competition: No other company offers same benefit bundle Main direct competitor: Nature’s Way Collaborator: Production Company – exclusive contract Retailers (health foods stores and airport stores) High retail profit margins (46% and 54%)  Build strong relationships/”Push”  Receive priority placement
  • 5. SWOT Analysis Strengths:  Increasing interest in herbal products  Multiple benefits  Unique product  Low price  TSA approved Weaknesses:  New brand  Low control over the production  Low trust for herbal products Opportunities:  Product Extensions  Moderate entry barriers  Innovative sachet package Threats:  Competition from new companies  FDA regulations could change
  • 6. Market concentration decisions  Health food retail shopper  19-35  Health-conscious  Educated  Urban  Affluent  Female  Long distance travelers  Travel related illness  TSA approved packaging
  • 7. 4Ps Segment 1: 19-35 health- conscious, educated, urban, affluent, female Segment 2: Long distance travelers Product Unique product made from Indonesian herbs, clinically proven, multiple benefits, TSA approved packaging Price Retails at $9.50 (35% profit margin) Retails at $12.00 (40% profit margin) Promotion Free samples, print ads, website, online marketing and coupon, PR, POP displays Skymall Magazine print ad, online marketing, POP displays Place Health food stores such as Whole Foods and Sprouts, Priority shelf placement Convenience stores at airports (LAX, SFO, SAN)
  • 8. Why Invest in Us? HerbaCure Appeal to Investors  High profit margins (35% and 40%)  Unique product, no direct competition  High growth industry  Large potential customer base, 85% retention  Minimal governmental regulations  Inelastic demand for product  High retail profit margins will create “push”
  • 9. Growth in the Herbal Dietary Supplement Industry 0 1,000 2,000 3,000 4,000 5,000 6,000 2004 2005 2006 2007 2008 2009 2010 2011 2012 Sales ($ in million) Source: HerbalGram
  • 10. Projected Profit for the Next Five Year 2014 2015 2016 2017 2018 Health Food Retail Shoppers $ (165,285) $ (61,055) $ 69,562 $ 237,375 $ 433,337 Long Distance Travelers $ 918,394 $ 1,245,294 $ 1,662,091 $ 2,193,509 $ 2,871,067 Total Profitability $ 753,109 $ 1,184,239 $ 1,731,654 $ 2,430,883 $ 3,304,404
  • 11. Any questions? Thank you!

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